The global alkaline batteries market witnessed positive growth in forecast period. The alkaline battery market is primarily a domestic market with perpetual in use category of primary batteries finding a wide berth in market. The market is overripe with both branded and non-branded batteries and consumers prefer locally produced batteries which are low in cost and available in plenty.
The preference for locally produced alkaline batteries in the face of success for rechargeable batteries is not unpredicted with high power outages in developing economies and stable source of supply required on many a times with rechargeable batteries failing to deliver the goods. This has been a huge growth factor for alkaline batteries market.
Alkaline batteries are devoid of government regulations and their use in many applications help alkaline batteries to stay competitive in the market. The alkaline batteries constitute four-fifths of total battery waste which could be a deterrent to market gains and recycling of alkaline batteries is in the system from some time toeing line with government regulations to safely dispose off batteries to prevent soil and local groundwater pollution. A significant market downturn has been the removal of mercury from alkaline batteries and in an age of laptops, iPads and mobile phones, demand for single use or alkaline batteries has been sidelined for the more versatile rechargeable batteries, hence a gross decline in rechargeable batteries in progressive economies is predicted. Recycling has its benefits though with metals got from battery manufacture providing cost benefits for many manufacturers.
Restraints to the alkaline batteries market are that fake copies of batteries being offloaded in markets is tarnishing brand reputation of actual products and that of the manufacturers. These batteries lack the leak-proof features of branded batteries. Segmentation of alkaline batteries industry by type includes AA, AAA, C Battery, D battery and 9V battery. Segmentation of alkaline batteries market by application includes flashlights, entertainment, toy and novelty, remote control and others. By geographical regions, segmentation includes North America, Europe, Asia Pacific, MEA and Latin America. The key industry players in alkaline batteries market include Duracell, Energizer Holdings, Panasonic, Rayovac, Sony, Toshiba, Nanfu, MUSTANG and Fujitsu.
Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Alkaline Batteries in these regions, from 2013 to 2025 (forecast), covering
• North America
• Southeast Asia
Global Alkaline Batteries market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including
On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including
• Digital Products
• Household Small Appliances
Research Support Specialist, USA