The global bathroom accessories market is expected to witness substantial growth for the forecast period owing to change in life style, competition in hospitability sector and increase in disposal income. Bathroom fittings and accessories product were limited to urban and high-income group. The usage of bathroom with luxury fittings in rural area is low, while the usage of bath fittings and accessories was rather limited in urban areas as well.
The market for bathroom accessories has blossomed on the grounds of substantial growth in personal disposable income, rapid urbanization, promising growth of real estate sector, rise in hospitality industry, aspirational consumers, improvement in standards of living, improving consumer awareness regarding new bath accessories and government initiatives towards enhancing sanitation facilities in rural areas. A home with at least one bathroom has become a basic necessity in urban areas, which in turn has led to an increase in demand for bathroom fitting and accessories. Growing residential and office spaces would require exquisite interiors this will lead to increase in demand for high-end bathroom accessories.
The major growth driver has been the perception people look at bathrooms today. It was perceived as a necessity few years ago, bathrooms now have evolved into style statement. Bathroom is no longer a place, which is just used to bath, but the purpose also focuses on the relaxing aspect. People are opting for bigger and bigger bathrooms as a sure sign of luxurious living, increasing the size also gives a chance of adorning it with exquisite fixtures.
Eco-friendly bathroom accessories items like towels, hand towels and face cloths and material that have natural appearance and texture have also gain popularity. The use of industrial design has also continued to grow. Sensors taps that come with fully automatic functioning and work under normal water pressure are gaining popularity. Mixers and showers from manufacturers such as Hansgrohe are now equipped with standard water saving technology or are available in eco version with reduced flow.
Some Restraint that has constrained the growth of this market such as low demand in replacement market, smaller bathroom size in India and market restricted to urban areas. Despite of these restraints the rise of nuclear families along with the exposer to international set ups are the primary reason for the increase of this market. India is not a replacement market, majority of the families tend to stick with the same bathroom accessories they bought at the time of property purchase. The bath accessories market in India is highly untapped considering a large population in the rural areas. The government has taken an initiative to improve the sanitation in rural areas where penetration is still lower. The capacity utilization by large organization has been enriched, complemented with the emergence of global and local SMEs bath accessories and fitting manufacturers.
North America is considered as the key market for this industry owing to the presence of many high priced hotels which provide world class facilities with exquisite & expensive bathroom fittings to have a competitive edge, high disposal income and changing life style. European market expected to have relatively slow growth rate for the forecast period. Most of the European countries are facing financial debt, leading to economic downturn in Euro-Zone. Economic downturn is has reduced the disposal income which has affected the bathroom fitting industry.
Asia Pacific is expected to have significant growth for the forecast period owing to rapid development in the economies, government initiatives and presence of many manufacturing companies. India and China are the developing economies observing rapid development which is providing a well-supported environment to the construction industry. India is anticipated to become one of the largest consumers of sanitary ware products in the Asia Pacific region and so does the bathroom accessories industry. The driving winds are in favorable for the bath accessories brands in India as India being a huge market for residential projects and real estate.
The competition in bathroom accessories is highly fragmented with many organized and unorganized players. Share of unorganized sector is gradually declining. People are increasingly opting for branded bathroom accessories because of the quality and after sale service. Both the domestic and foreign manufacturers are supplying products in Indian market. Foreign players either have established their own subsidiaries or have distribution partnership with Indian players. Still domestic players operating under this segment have dominated the market. Companies operate both, through retailers or through direct selling. Companies market directly to builders, architects and corporates without involving retailers.
Many international brands have entered in developing countries through partnership or through subsidiaries. For instance, Kohler is present in India through its Indian subsidiary Kohler India. Duravit India a wholly owned subsidiary of Duravit AG. Hansgrohe AG tied-up with Jaquar to showcase its top-end products in Jaquar’s orientation centers. Some of the major players in the bathroom accessories are Jaquar, Hindware, Regal bathroom, Kohler, Parryware, Aqua Plus and others. This report studies Bathroom Accessories in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from 2012 to 2016, and forecast to 2022.
The major manufacturers covered in this report
• Delta Matching Bath Accessories
• American Standard
• Gerber Pluming Fixtures
• Cafe Press
• Fibre Craft
Geographically, this report studies the key regions, focuses on product sales, value, market share and growth opportunity in these regions, covering
• North America
• South America
• Middle East & Africa
The regional scope of the study is as follows:
• North America
• United States
• South Korea
• Rest of Asia-Pacific
• Rest of Europe
• Central & South America
• Rest of South America
• Middle East & Africa
• Saudi Arabia
• Rest of Middle East & Africa
On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
• Towel Rack
• Soap Holders
• Toilet Brushes and Holders
On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including
The key points of this report are:
• To analyze and study the global Bathroom Accessories sales, value, status (2013-2017) and forecast (2018-2025).
• Focuses on the key Bathroom Accessories manufacturers, to study the sales, value, market share and development plans in future.
• Focuses on the global key manufacturers, to define, describe and analyze the market competition landscape, SWOT analysis.
• To define, describe and forecast the market by type, application and region.
• To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
• To identify significant trends and factors driving or inhibiting the market growth.
• To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
• To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
• To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
• To strategically profile the key players and comprehensively analyze their growth strategies.
• Bathroom Accessories Manufacturers
• Bathroom Accessories Distributors/Traders/Wholesalers
• Bathroom Accessories Subcomponent Manufacturers
• Industry Association
• Downstream Vendors
Research Support Specialist, USA