Global Billboard Market is expected to grow at a moderate CAGR in the forthcoming period. Billboards serve commercial significance in creating a brand value for a product and shapes consumer attitudes. With the attention span less than thirty seconds for consumers, a digital billboard must be captive to the consumer’s eye.Also, the billboard needs to be suffice inenough information required to exhibit the pros of the product. Travelers are much impressed with digital billboards immediacy and ability to communicate timely and relevant information.
The top performing brand categories comprises entertainment, gaming, quick-service restaurants, recreation and televised sporting events. Digital billboards extensively cater to the branding needs and also are much impressive to the consumers. Overall, billboards can affect economic prosperity with a median indicating market performance and indicators for sale of particular product.Driving factors responsible for the growth of billboard market includes rise in commercials and innovative methods to demonstrate commercial value about a product. Also, the growth in consumer base and educational importance also adds to the market growth.
Based on segmentation by product, the billboard market includes bulletin, poster, leased displays, street furniture, urban fixture displays and transit displays. Based on segmentation by industry, the billboard market includes aerial advertising, billboard-display advertising, display advertising, indoor advertising, outdoor advertising, transit advertising and store-display advertising.
Geographically, billboard market spans North America, Latin America, Europe, Asia-Pacific, Middle-East and Africa. APAC market dominates the global market scenario owing to increasing dominance of commercials and digital platforms. Europe and North America market is also expected to grow in the forthcoming period due to significant proliferation of commercial ads and growth in number of digital platforms. MEA regions also account for a significant share in the global market owing to increasing importance of commercials. The key players in the billboard market include Times, New York Times, Adams Outdoor Advertising, Jcdecaux, Bell Media, Captivate Network, Clear Media, CEMUSA, EPAMEDIA.
Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Billboard in these regions, from 2013 to 2025 (forecast), covering
• North America
• Southeast Asia
Global Billboard market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including
• Optec Display
On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
• LED Billboard
• Traditional Billboard
On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including
Research Support Specialist, USA