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Beauty and Personal Care Surfactants Market Growth Report, 2025

Beauty & Personal Care Surfactants Market Analysis Report By Product, By Application, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619813  |  Published: June 2020  |  No of Pages: 110
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global beauty and personal care surfactants market size was estimated at USD 7.35 billion in 2018 and is anticipated to grow at the CAGR of 6.79% over the forecast period, 2019 to 2025. The growing demand for bio-based, anti-aging and sunscreen products is mainly propelling the demand for the product. In addition, increasing consumer preference towards skin products for enhanced beauty is expected to contribute to market growth. 

The rising product innovations such as the use of bio-based elements are supporting market growth. For example, in 2018, BASF has launched new products for skincare and hair care solutions with added surfactants. Furthermore, the growing working population along with the high demand for personal care products is also anticipated to bolster the demand for products in the next few years.

U.S. beauty & personal care surfactants market

Younger adults are the major consumer of personal and beauty care products. They are also willing to spend high on high-quality skincare solutions. Moreover, the large distribution network of companies like Unilever, Proctor & Gamble, Johnson and Johnson, Estee Lauder Companies Inc., L’Oréal SA, and Avon Products Inc. is expected to foster market growth. 

The growing trend of e-commerce platforms along with the increasing influence of digital media on consumers is expected to positively affect the demand for personal care products. Furthermore, increased buying power and rising product awareness among consumer is projected to boost the market growth. Additionally, increasing demand for anti-aging solutions especially from Generation X people is expected to proliferate the demand for the product. 

Product Insights

Based on the product, the beauty & personal care surfactants market is divided into nonionics, cationic, anionics, amphoteric, and others. In 2018, the nonionics segment held the largest market share of over 32.0% in the overall market. Nonionics solutions help in dissolving poor soluble elements with their high chemical features. Moreover, the growing demand for waterless products such as face wash, cleansers is also expected to contribute to the market growth. For example, in 2017, Emami Ltd has introduced face wash products under its personal grooming products segment.

Amphoteric products are projected to grow at a CAGR of around 8.7% during the forecasted period. This product has high demand owing to its properties such as low toxicity, antibacterial, high compatibility, and also shows high resistance to dissolve in hard water. These products are used for hair care and are mild on skincare and eyes. Moreover, the rising demand for shampoo, shower gels, cleansers, and hand soaps is projected to support the market growth. 

Application Insights

In 2018, the skincare segment held the largest market share of over 54.0% in the overall market. The segment is driven by the growing penetration of the retail sector mainly in the countries like India and China. The middle-class age group has attributed to the high demand for anti-aging solutions. The skincare products market is projected to propel at a CAGR of around 4.4% by the end of 2025. This trend is expected to have a positive impact on market growth in the next few years.

Global beauty & personal care surfactants market

The hair care segment is projected to grow at a CAGR of 8.13% over the forecasted period. The growing fashion trends along with consumer shift towards natural products owing to their health benefits are contributing to segmental growth. Furthermore, increasing product developments owing to hair problems is expected to create ample opportunities for the market. 

Regional Insights

In 2018, Asia Pacific accounted for the largest market share of over 37.0% in the overall market. The growing population of aged individuals is projected to propel the demand for hair care products. In addition, the growing income levels of consumers along with the high demand for personal and anti-aging products are boosting the beauty and personal care surfactants market growth. For instance, the income level in China is increased from 2001 at the rate of around 15.0% till the end of 2016.

The North American region is estimated to grow at a CAGR of around 8.20% during the forecasted period. The increasing preference of consumers towards hair care and skin care solutions owing to personal grooming and other benefits is proliferating market growth. In the U.S., personal care product and hygiene is anticipated to exceed at the CAGR over 4.5% in the forecasting period.

Impact of COVID-19 Insights

The COVID-19 pandemic has negatively impacted the beauty & personal care surfactant market. The ongoing social distancing measures and lockdown restrictions have caused a reduction in demand for products like color cosmetics, and beauty care items. In addition, declining retail sales and change in consumer priorities with a focus on skincare and other products are expected to impact the growth of the product.

In China, beauty care products have witnessed sales declined by around 20.0% during February and March 2020. In the U.S. due to lockdown restrictions over 30.0% of retail outlets were closed. However, online sales of beauty products have surged by 20 to 30.0% thus, the market is expected to grow at a moderate rate over the next few years.

Beauty and Personal Care Surfactants Market Share Insights

The market is driven by strategic initiatives such as product innovations, expansion, and mergers & acquisitions. Leading players in the market include BASF, Kao Corporation, Akzo Nobel, Clariant, Stepan Company, Evonik Industries, Croda International, and Rhodia.

Major players focus on product innovation to remain competitive in the market and expand their reach and product portfolio. Manufacturers also engage in brand endorsements through promotional events. 

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America & Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, Brazil, and South Africa.

Report coverage             

Revenue forecast, company share, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global beauty & personal care surfactants market report on the basis of product, application, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Nonionics
    • Cationics
    • Amphoterics
    • Anionics
    • Others

• Application Outlook (Revenue, USD Billion, 2015 - 2025)
    • Skin Care
    • Hair Care
    • Others

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa (MEA)
        • South Africa

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