Global oolong tea market is expected to witness substantial growth in the forecast period due to increasing awareness among consumers for the health benefits offered by natural products. Oolong tea is a China-based traditional tea. It is manufactured by withering the oolong leaves in the strong sun and oxidized before twisting and curling. Oolong tea is available in various flavors, such as fruity, sweet, honey aromas, that depends on the horticulture and production style.
The key drivers of oolong tea market include awareness regarding increasing health benefits of oolong tea like detoxifying of body, improvement in the immune system, aid in regulating cholesterol level, among others, rising consumers’ inclination towards self-medication due to increasing internet penetration, consumers preference towards organic food products, easy accessibility of oolong tea, and awareness concerning the harmful effects of the processed foods. Furthermore, rising disposable income of consumers and high demand form the North America market is also propelling the market.
Increasing dependability of vendors on the organized retailers like supermarkets and hypermarkets due to their large presence is trending in the market. These organized retailers will help vendors expand their customer base.
Oolong tea market is categorized based on nature, product type, distribution channel, and geography. Based on nature, market is divided into conventional oolong tea and organic oolong tea. Conventional oolong tea segment is expected to lead the market in the forecast period. By product type, market is divided into iron buddha, big red robe, ali shan, dan cong tea, among others.
In terms of distribution channel, market is divided into online retail, direct sales, supermarkets and hypermarkets, and specialty stores including natural food stores. Online retail segment is expected to lead the market owing to increased internet penetration and growing awareness of health teas like matcha tea and oolong tea. Specialty stores also lead the market due to growing number of stores (individual stores) in the North America and Europe.
Geographically, oolong tea industry is segmented as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Asia Pacific is expected to lead the market due to large consumption of tea by the emerging economies like China. India also constitutes for larger share of the market due to high consumption and production. Furthermore, North America, followed by Europe is also expected to hold larger share of the market.
The leading players profiled in oolong tea market report are Twinings (Associated British Foods), Teas and Thes (China) Ltd., Harney and Sons, Bigelow Tea Company, Teavana, Tetley, Generation Tea, Ceylon Organic Ltd., Sierra Tea, Arbor Teas, ITO En., Unilever PlC., The Republic of Tea, Dilmah, Choice Organic Teas, and Townshend's Tea Company The Hain Celestial Group, Inc. among others.
Geographically, this report is segmented into several key Regions, with production, consumption, revenue (M USD), market share and growth rate of Oolong Tea in these regions, from 2012 to 2023 (forecast), covering
• North America (United States, Canada and Mexico)
• Europe (Germany, France, UK, Russia and Italy)
• Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
• South America (Brazil, Argentina, Columbia)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Global Oolong Tea market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including
• ESP Tea Emporium
• The Republic of Tea
• Harney & Sons
• Generation Tea
• Mighty Leaf Tea Company
• Bigelow Tea
• Choice Organic Teas
On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
• Ti Kuan Yin
• Formosa Oolong
• Darjeeling Oolong
On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate of Oolong Tea for each application, including
• Hotel & Restaurant
• Cafe & Tea Station
Research Support Specialist, USA