The global organic rice market is anticipated to exhibit a healthy CAGR during the forecast period (2013 to 2028), according to a report available on Million Insights. Organic rice farming refers to advanced agriculture method that excludes use of harmful chemicals such as pesticides, fertilizers, growth regulators, and livestock feed additives. The method completely depends on animal manures, crop residues, green manures, mechanical cultivation, and off-farm wastes. In addition, it involves biological pest control and mineral nutrient bearing rocks to minimize weeds, insects, and others pests while maintaining soil health.
Rising demand for organically growth food owing to health benefits is anticipated to propel organic rice market growth. Health conscious consumers are always concerned about food they eat and always evaluate it in terms of quality and nutritional value. Food grown using harmful chemicals such as pesticides is harmful for consumer’s health. This factor is driving demand for naturally grown rice. Growing adoption of environment friendly agricultural practices to cater to changing consumer demand is driving the market. Farmers are using herbicides, natural fertilizers, and fungicides to enhance productivity of land and cultivated crops.
To cater to rising demand for healthy food, manufacturers are investing in R&D to produce high quality product. For instance, in December 2018, Mother Diary introduced organic range of kitchen ingredients under its brand Safal. The range of kitchen ingredients include rice, pulses, millets, spices, wheat flour, and others. In addition, the company is likely to use recyclable and bio-degradable packaging options to support rising environment concerns.
Based on type, the organic rice market is bifurcated into brown grains and white grains. As of 2018, white grains segment dominated the market and accounted for highest market share. Brown grains segment is expected to grow fast over the forecast period owing to presence of health beneficial nutrients. It is rich in phytochemicals, fiber, and essential minerals. Fiber is expected to reduce chances of heart disease and certain type of cancer. Essential minerals manganese and magnesium supports healthy immune system. In addition, being gluten free it has no trans-fat or cholesterol.
In terms of size, the market is categorized into small size grains, medium size grains, and long size grains. Long size grains segment is predicted to witness hold highest market share over the forecast period. This is attributed to high demand for long size grains owing to firm and fluffy texture of cooked basmati rice. In addition, aromatic and sattvic nature of these long grains makes them popular among consumers.
End Use Insights:
On the basis of end-use, the organic rice market is classified into household purpose and food and beverage manufacturers. Household segment is predicted to witness highest market share over the forecast period. This is attributed to increasing consumption of rice in main course meal across the globe. Rising demand for basmati rice in wedding parties and restaurants owing to quality and fragrance will drive segment’s growth in the coming years.
Regional segmentation includes Europe, Asia Pacific, North America, Latin America, and Middle East and Asia. Asia Pacific is anticipated to dominate the market and hold highest market share over the forecast period. This is attributed to high consumption of rice in India, Japan, and China. In addition, rising production and export of rice in Thailand, China, and India is likely to augment regional growth.
Rising demand for brown rice from Middle East and African countries is driving regional market over the forecast period. These countries import rice from Asian countries such as India and Thailand to match consumer demand. In North America, U.S. is the largest producer of organic paddy and major production is concentrated in Texas and California.
Some of the key players in the organic rice market are Sanjeevani Organics, Urmatt, T.K. Rice Mill And Ash Co., Ltd., Amira Nature Foods Ltd., and Shiva Shellac and Chemicals. Most companies are adopting business and marketing strategies to expand their business and to gain competitive over others. Companies are developing innovative packaging techniques owing to rising demand for ready to eat food among consumers.
Leading players of Organic Rice including:
• Doguet's Rice
• Randall Organic
• Sanjeevani Organics
• Kahang Organic Rice
• Texas Best Organics
• STC Group
• Vien Phu
• SUNRISE Foodstuff JSC
• Foodtech Solutions
• Huichun Filed Rice
• Heilongjiang Taifeng
• Heilongjiang Julong
• C.P. Group
Market split by Type, can be divided into:
• Polished glutinous rice(sticky rice)
• Indica(long-shaped rice)
• Polished round-grained rice
Market split by Application, can be divided into:
• Direct edible
• Deep processing
Market split by Sales Channel, can be divided into:
• Direct Channel
• Distribution Channel
Market segment by Region/Country including:
• North America (United States, Canada and Mexico)
• Europe (Germany, UK, France, Italy, Russia and Spain etc.)
• Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
• South America Brazil, Argentina, Colombia and Chile etc.)
• Middle East & Africa (South Africa, Egypt, Nigeria and Saudi Arabia etc.)
Research Support Specialist, USA