Global potato flake market is expected to witness a massive growth in the forecast period. Potato is a rich source of vitamin, iron, potassium and dietary fiber and on the other hand, potato flake was derived by dehydrating the potato, so that it can be used in numerous applications. The potato flakes are also used as a replacement for various flour such as corn flour, wheat flour etc. In a country such as India, potato flakes are used for various Indian delicacies like aloo bonda, fillings for samosa, etc. Because of the earthy flavor of potato flakes, they are also used in baked goods such as bread, cakes, muffins etc.
There is a huge consumer demand for ready-to-eat snack foods, which has a stress-free availability and is very popular among old age people as it is very easy to digest and surging prospects in hotels and restaurants are the major dynamics that are driving the progress of the potato flake market in the current scenario. Potato flake-based food products have a rich amount of fiber content that helps in the reduction of body fat. One of the most important factors of potato flakes is its increased shelf life, which ensures to not hamper the quality of the final product, this acts as a propelling factor for the market.
As potato flakes is a rich source of vitamin C, it helps to boost the immunity of the body. Furthermore, it contains flavonoid which lowers the level of bad cholesterol. These factors are also going to drive the potato flakes market to a significant extent in the forecast period. Looking at this mammoth hype, existing, as well as new investors, have started investing tremendously in the R&D activities of this market and this will also encourage the manufacturers to come up with some intense innovations. Thus, the potato flake market will foresee an enormous development in the near future.
The market is segmented based on packaging (retail packaging, bulk packaging); by end user (HoReCa, household); by distribution channel (supermarkets, hypermarkets, convenience store, specialty store, online store); by nature (organic, conventional) and by region (Europe, Asia Pacific, North America, Latin America, Middle East & Africa).
Bulk packaging is growing steadily in this market as it is mostly purchased by restaurants and hotels, and this sector has been widely developing. On the other hand, supermarkets and hypermarkets have been holding a higher value relatively and will hold a dominant value share in the potato flakes market over the forecast period.
Among all the mentioned regions, North America is expected to lead the potato flake market globally due to the heavy consumer demand that has been constantly rising, and this will help the region to dominate the market in the forthcoming years. Followed by this, Asia Pacific has been labeled as the second largest producers of potato and consumer of potato flakes and will grow immensely across the globe. In terms of revenue, Europe is also anticipated to be the second leading contributor in the market, owing to higher consumption of bakery products. In the near future, market will continue to come up with some extraordinary product innovations to attract new consumers and investors for them to continue the domination.
Some of the prominent key players profiled in the potato flake market report are Bob's Red Mill, Idahoan Foods, LLC, Health Connection Wholefoods, Barry Farm Foods and McCain Foods Limited, Shiloh Farms, Augason Farms, Unified Grocers Inc., Oy Börje Norrgård Ab, Unilever, Emsland Group, Harveston Farms and Desai Brothers Ltd. All the leading companies are including mergers and acquisitions, partnerships and joint ventures to enhance the growth of the market efficiently.
Geographically, this report is segmented into several key Regions, with production, consumption, revenue (M USD), market share and growth rate of Potato Flake in these regions, from 2012 to 2023 (forecast), covering
• North America (United States, Canada and Mexico)
• Europe (Germany, France, UK, Russia and Italy)
• Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
• South America (Brazil, Argentina, Columbia)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Global Potato Flake market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including
• Lamb Weston
• Bob's Red Mill Natural Foods
• Sleaford Quality Foods Ltd
• Linquan Hengda Food Co., Ltd.
• Linyi Zhongli Food Co., LTD.
On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
• Regular Flakes
• Milled Flakes
• Real Taste Flakes
On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate of Potato Flake for each application, including
• Industrial Purposes (Producing Snacks, Gnocchi, Etc.)
• Commercial and Institutional Catering (Instant Mashed Potatoes)
Research Support Specialist, USA