United States Prenatal Vitamin Supplements Market is expected to grow at a significant CAGR in the upcoming years as the scope and its applications are increasing across the globe. Prenatal vitamins are essential for women and aid to augment for any potential insufficiency in the diet throughout pregnancy. Prenatal vitamin supplements are available in the market in various forms such as gel capsules, powders, pills, tablet forms and liquids.
Prenatal vitamin supplements play a vital role in the prevention of neural tube defects, preventing anaemia, help in the growth & development of the fetus, etc. Prenatal vitamin supplements contain more folic acid, calcium, iron, vitamins and other minerals as compared to the regular adult multivitamins. The factors that propel the growth of the United States Prenatal Vitamin Supplements Market include increasing demand, rapid urbanization & industrialization, and product development & technological innovations.
In addition, some of the key factors that attribute to the market growth include well established healthcare infrastructure & facilities, insufficient nutrition in routine food, growth in number of educated women, awareness among the population and rise in disposable income. On the other hand, there are factors that may hamper the market growth such as drop in fertility rate and small families. United States Prenatal Vitamin Supplements Industry is classified on the basis of product type, applications, distribution channel and geography.
United States Prenatal Vitamin Supplements Industry is segmented by product type as Calcium, Folic Acid, Iron, Vitamin D, and other. This industry is classified on applications as clinics, hospitals, and others. United States Prenatal Vitamin Supplements Market is segmented by distribution channel as online stores, specialty stores and others. This market is classified on the basis of geography as The West, Southwest, The Middle Atlantic, New England, The South and The Midwest.
Some of the key players that fuel the growth of the United States Prenatal Vitamin Supplements Market include Bayer, Biotics Research Corporation, Country Life Vitamins, Church & Dwight Co Inc., Country Life, Garden of Life, MegaFood, Metagenics, New Chapter, Nature Made, Nutramark, Pharmavite, Rainbow Light, Thorne Research, Twinlab, Zahler, and others. The key players are focusing on inorganic growth to sustain themselves amidst fierce competition. As such, mergers, acquisitions, and joint ventures are the need of the hour.
Geographically, this report splits the United States market into seven regions:
• The West
• The Middle Atlantic
• New England
• The South
• The Midwest
with sales (volume), revenue (value), market share and growth rate of Prenatal Vitamin Supplements in these regions, from 2013 to 2025 (forecast).
United States Prenatal Vitamin Supplements market competition by top manufacturers/players, with Prenatal Vitamin Supplements sales volume, price, revenue (Million USD) and market share for each manufacturer/player; the top players including
• Garden of Life
• Country Life Vitamins
• Rainbow Light
• Church and Dwight
• New Chapter
• Biotics Research Corporation
On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
• Folic Acid
• Vitamin D
On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, sales volume, market share and growth rate for each application, including
• Retail Stores
• Direct Selling
• Online Stores
Research Support Specialist, USA