E-commerce Consumer Electronics Market Size, Share & Trends Analysis Report By Type (Consumer Electronics, Communication Electronics, Peripheral and Accessories), By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global e-commerce consumer electronics market size was valued at USD 514.4 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 4.1% from 2021 to 2028. The market growth can be attributed to the rising demand for consumer electronics on e-commerce platforms. The market comprises revenues produced by the establishments or companies by the sales of audio and video electronics via e-commerce platforms. E-commerce refers to companies, businesses, and individuals selling services or goods electronically. Customers’ inclination is rising towards online from offline shopping, and this factor is crucial in driving the market demand. Internet connectivity has offered a prospect of hassle-free shopping - anywhere, anytime. Digital innovations, mobile technology, and internet accessibility are changing consumers’ shopping experiences.

Moreover, with the escalating customers' trust in purchasing high-value products on the internet, the figure of online shoppers is increasing rapidly. Therefore, with the augmented penetration of online shopping in shoppers’ lives, the value of the market for e-commerce consumer electronics is anticipated to rise over the forecast period.

Furthermore, owing to the ongoing COVID-19 pandemic, consumers’ inclination towards online shopping is increasing as mortar and brick shops are closed. Foremost economies like China, the U.S., Italy, and India are severely affected owing to the pandemic. Additionally, e-commerce sales are expected to witness robust growth post-pandemic, thus significantly propelling the growth of this market over the forecast period.

Intensifying investments by key players in the latest technologies and focus on innovative product launches are further anticipated to boost the industry sales. Moreover, advertisement and promotional strategies by the key players aid in the growth of the market. However, a lack of incorporated end-to-end logistics platform for the delivery of consumer electronics bought online is a significant factor challenging the growth of this market. The logistics performance fluctuates considerably in each country. The variations include warehousing, mode of delivery, delivery choices, and local logistics infrastructure.

Type Insights

The communication electronics segment accounted for the largest revenue share of more than 45.0% in 2020. This growth is credited to the increasing demand for desktop computers, laptops, tablets, and smartphones. The growing internet usage and the rising interest of customers in the latest electronics products and trends are also supporting the segment growth.

The consumer electronics segment is expected to witness lucrative growth during the forecast period. Increasing usage of in-app augmented reality and artificial intelligence (AI) is providing shoppers with the real-time shopping experience of consumer electronics, which helps in the decision-making process. All these factors are expected to drive the segment in the coming years.

Regional Insights

Asia Pacific led the global market with a revenue share of over 35.0% in 2020. This growth is due to the rising demand for consumer electronics such as TVs, DVD players, and sound bars from emerging countries, such as China and India. The rising disposable income and increasing internet penetration in this region are major factors driving the demand for consumer electronics. Furthermore, there has been significant demand for communication electronics such as desktops, laptops, and smartphones in this region owing to the increasing work-from-home employment and e-learning. This, in turn, will drive the regional market over the forecast period.

North America is expected to register the fastest growth rate of 4.4% from 2021 to 2028 due to the increasing demand for consumer electronics in this region. Furthermore, upward sales of communication electronics from small and medium enterprises are majorly driving the market in this region.

Key Companies & Market Share Insights

Key players are focusing on R&D and introducing innovative products with the latest technology. Additionally, companies are investing in new warehouses to increase the storage and flourish supply chain of products in the untapped regions across the globe. Moreover, structured organizations and regional and small-scale manufacturers are tying up with e-commerce platforms to expand their consumer base and save the cost of advertisement. Some prominent players in the global e-commerce consumer electronics market include:

• Walmart, Inc.
• Amazon, Inc.
• JD.com
• Alibaba
• eBay.com
• Flipkart
• Shopify

E-commerce Consumer Electronics Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global e-commerce consumer electronics market report on the basis of type and region:

• Type Outlook (Revenue, USD Million, 2017 - 2028)
  • Consumer Electronics
  • Communication Electronics
  • Peripheral and Accessories
  • Other Electronic Devices
• Regional Outlook (Revenue, USD Million, 2017 - 2028)
  • North America
    • U.S.
  • Europe
    • Germany
    • U.K.
    • France
  • Asia Pacific
    • China
    • Japan
  • Central & South America
    • Brazil
  • Middle East & Africa
    • South Africa