The global men’s shirts market size was valued at USD 91.70 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 4.4% from 2021 to 2028. Increased demand for customized shirts with a wide range of choices in colors, styles, and patterns, coupled with rising acceptance of corporate culture and increasing fashion consciousness is driving the market. Moreover, manufacturers are adopting automatic machines to increase production and at the same time reduce the cost associated with it. The industry participants are focusing on increasing their customer base by reaching them in different ways, such as e-commerce platforms and offering discount schemes. In addition, rising per capita income and purchasing power are also among the key growth-driving factors.
These apparel are made of various fabrics, such as cotton, polyester, cellulosic nylon, wool, acrylic, and velvet, and are available in varying sleeve lengths. Moreover, these products are available in different styles, colors, and designs for different occasions, which include cocktail parties, casual, formal, and so on. During the COVID 19 pandemic, governments of various countries restricted citizens to stay at home as precautionary measures.
Various sports events, exhibitions, and other public events were canceled across the world. Moreover, although corporate offices are opened with a smaller number of employees, most of them are working from home. This, in turn, resulted in the market experiencinga shortfall in the sales of apparel due to the restricted production, disturbed supply chains, and reduced demand. Considering this overall short slack in market revenue, it is expected that the sector will soon witness a healthy growth post-pandemic.
The offline distribution channel segment accounted for the maximum revenue share of more than 79% in 2020. Offline channels include exclusive showrooms, distributors, and retail stores. Manufacturers and marketers use the traditional retail channel for more sales. The segment includes organized retail channels, which are more customer-oriented and provide better services by selling a variety of apparel directly to the end users. In addition, these stores provide a choice of physical verification and trials & facility of products to the end users and contribute to the market revenue.
The online distribution channel segment is estimated to register the fastest CAGR of more than 5.5% from 2021 to 2028 due to the rising usage of online shopping portals and mobile apps due to the simplicity and convenience offered by these platforms. In addition, a variety of products are available at economic rates on these platforms. Consumers choose the most-believed shopping portals or mobile apps to purchase, which also contributes to the segment growth.
The casual shirts segment dominated the market with a revenue share of more than 62% in 2020 and is projected to grow at a steady CAGR from 2021 to 2028. The products are available in a wide variety of styles, textures, and weaves, which transform an individual’s looks, thereby driving the demand. Casual shirts are widely accepted by corporate offices for dressing at workplaces. Thus, casual shirts are gaining more popularity contributing to the growth of the global market.
The dress shirts segment is expected to register the fastest CAGR of more than 5% from 2021 to 2028. Dress shirts are also called formal shirts and are available in light or solid colors, sleeved, and button-up shirts. These apparels are appropriate for business meetings, events, or office use. Thus, with a rapidly growing corporate culture, the demand for dress or formal shirts is also expected to increase over the forecast period.
Europe was the largest regional market in 2020 and accounted for a revenue share of more than 30%. Well-developed economic countries, such as Germany, U.K., and France, positively contributed to the market growth in the Europe region. A financially independent population, higher per capita income, and changing fashion trends will further drive regional growth.
Asia Pacific is expected to be the fastest-growing regional market from 2021 to 2028. China and India are positively contributing to the growth of the regional market. With the growing population and increasing disposable income in these countries, the region is witnessing huge demand for apparel. Many multinational companies are expanding in this region due to low labor costs and easy availability of raw materials, which result in low manufacturing costs. Rising information technology is also positively affecting market growth.
The global market is characterized by the presence of various well-established players and several small- and medium-scale players. Vendors are focusing on new product launches to meet the changing consumer expectations. In addition, companies are expanding their reach across various geographies through mergers, acquisitions, and partnerships to gain a higher market share. Some of the prominent players in the global men’s shirts market include:
Report Attribute |
Details |
Market size value in 2021 |
USD 94.63 billion |
Revenue forecast in 2028 |
USD 127.65 billion |
Growth Rate |
CAGR of 4.4% from 2021 to 2028 |
Base year for estimation |
2020 |
Historical data |
2017 - 2019 |
Forecast period |
2021 - 2028 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Type, distribution channel, and region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; Germany; France, U.K.; China; India; Brazil; South Africa |
Key companies profiled |
Dior, H&M Hennes&Mauritz AB, RALPH LAUREN, Guccio Gucci S.p.A., PRADA, Burberry Group Plc, Giorgio Armani S.p.A., Dolce &GabbanaS.r.l., Gianni Versace S.r.l., and Louis Vuitton, Inc. |
Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global men’s shirts market report on the basis of type, distribution channel, and region:
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