The global feature phone market size is expected to be valued at USD 3.1 billion by 2028, according to a new report by Million Insights. The market is expected to register a CAGR of -10.6% from 2021 to 2028. This can be attributed to the growing adoption of smartphones in developing as well as developed economies across the world.
Some of the consumers want to go back to using simple feature phones to escape online distractions, the information burden, and unfriendly experiences of frequently interfacing with web-enabled apps, particularly social media. Moreover, some feature phones users feel safe while using feature phones as these devices can’t be hacked or monitored. Hence, cybercriminals are not engrossed towards non-smartphone users. All these factors may hold this market in coming years.
Feature phones have a superb battery backup as they don’t have powerful processors, memories, and large displays that consume a lot of power. Hence, they do not require repeated charging even with their comparatively smaller batteries. The feature phone industry has been gradually growing and developing in terms of models. Furthermore, all these factors associated are projected to drive the demand for these phones during the forecast period.
The mobile phones in a classical sense type segment accounted for a revenue share of more than 85.0% in 2020 due to its increasing demand. Mobile phones in a classical sense are affordable and have longer battery life coupled with ease to use features. Furthermore, growing demand from Africa, Bangladesh, and other developing nations due to affordability may further expand this segment during the forecast period. These inclinations of consumers towards this type of feature phone are anticipated to drive the segment in the coming years.
The online segment is expected to register the highest growth from 2021 to 2028. This can be attributed to its growing usage. Prominent feature phones manufacturers are tying up with online retailers with an objective to reach out to the new buyer’s base. Similarly, an upsurge in sales of feature phones primarily through e-commerce platforms such as Amazon and Walmart or company’s own websites is further projected to propel the growth of online distribution channel segment during forecast period.
In Asia Pacific, the market held the largest revenue share of more than 35.0% in 2020. This can be attributed to the rising demand for feature phones from developing countries such as India and Bangladesh. Moreover, the growing middle-class working population in this region may also expand this market. This expansion can be attributed to the presence of major feature phone manufacturers, such as Samsung Electronics Co., ZTE Corporation, and Micromax in the region.
The report “Feature Phone Market Size, Share & Trends Analysis Report By Type (Dumb Phones, Mobile Phones in a Classical Sense), By Distribution Channel, By Region, And Segment Forecasts, 2021 - 2028” is available now to Million Insights
Million Insights has segmented the global feature phone market on the basis of type, distribution channel, and region:
Feature Phone Type Outlook (Revenue, USD Million, 2017 - 2028)
Feature Phone Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)
Feature Phone Regional Outlook (Revenue, USD Million, 2017 - 2028)