Social Media Advertising Market Size, Share & Trends Analysis Report By Platform (Desktop, Mobile), By Industry Vertical (Retail, Consumer Goods), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2021 - 2028

Table of Contents

Chapter 1. Methodology and Scope
                1.1. Market Segmentation & Scope
                1.2. Market Definition
                1.3. Information Procurement
                    1.3.1. Purchased Database
                    1.3.2. Million Insights’ Internal Database
                    1.3.3. Secondary Sources & Third-Party Perspectives
                    1.3.4. Primary Research
                1.4. Information Analysis
                    1.4.1. Data Analysis Models
                1.5. Market Formulation & Data Visualization
                1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                2.1. Market Outlook
                2.2. Platform Outlook
                2.3. Industry Vertical Outlook
                2.4. Regional Outlook
                2.5. Competitive Insights
Chapter 3. Social Media Advertising Market Variables, Trends & Scope
                3.1. Market Introduction
                3.2. Penetration & Growth Prospect Mapping
                3.3. Industry Value Chain Analysis
                    3.3.1. Sales/Retail Channel Analysis
                    3.3.2. Profit Margin Analysis
                3.4. Market Dynamics
                    3.4.1. Market Driver Analysis
                    3.4.2. Market Restraint Analysis
                    3.4.3. Industry Challenges
                    3.4.4. Industry Opportunities
                3.5. Business Environment Analysis
                    3.5.1. Industry Analysis - Porter’s
                        3.5.1.1. Supplier Power
                       3.5.1.2. Buyer Power
                       3.5.1.3. Substitution Threat
                       3.5.1.4. Threat from New Entrant
                       3.5.1.5. Competitive Rivalry
                3.6. Roadmap of Social Media Advertising Market
                3.7. Market Entry Strategies
                3.8. Impact of COVID-19
Chapter 4. Consumer Behavior Analysis
                4.1. Consumer Trends and Preferences
                4.2. Factors Affecting Buying Decision
                4.3. Consumer Platform Adoption
                4.4. Observations & Recommendations
Chapter 5. Social Media Advertising Market: Platform Estimates & Trend Analysis
                5.1. Platform Movement Analysis & Market Share, 2020 & 2028
                5.2. Desktop
                    5.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                5.3. Mobile
                    5.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
Chapter 6. Social Media Advertising Market: Industry Vertical Estimates & Trend Analysis
                6.1. Industry Vertical Movement Analysis & Market Share, 2020 & 2028
                6.2. Automotive
                    6.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                6.3. Financial Services
                    6.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                6.4. Consumer Goods
                    6.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                6.5. Media & Entertainment
                    6.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                6.6. Retail
                    6.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                6.7. Telecom
                    6.7.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                6.8. Others
                    6.8.1. Market estimates and forecast, 2017 - 2028 (USD Million)
Chapter 7. Social Media Advertising Market: Regional Estimates & Trend Analysis
                7.1. Regional Movement Analysis & Market Share, 2020 & 2028
                7.2. North America
                    7.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                    7.2.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                    7.2.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.2.4. U.S.
                       7.2.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                       7.2.4.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                       7.2.4.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                7.3. Europe
                    7.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                    7.3.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                    7.3.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.3.4. Germany
                       7.3.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                       7.3.4.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                       7.3.4.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.3.5. U.K.
                       7.3.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                       7.3.5.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                       7.3.5.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.3.6. France
                       7.3.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                       7.3.6.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                       7.3.6.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                7.4. Asia Pacific
                    7.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                    7.4.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                    7.4.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.4.4. China
                       7.4.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                       7.4.4.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                       7.4.4.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.4.5. Japan
                       7.4.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                       7.4.5.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                       7.4.5.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.4.6. India
                       7.4.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                       7.4.6.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                       7.4.6.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                7.5. Central & South America
                    7.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                    7.5.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                    7.5.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.5.4. Brazil
                       7.5.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                       7.5.4.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                       7.5.4.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                7.6. Middle East & Africa
                    7.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                    7.6.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                    7.6.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
                    7.6.4. South Africa
                       7.6.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
                       7.6.4.2. Market estimates and forecast, by platform, 2017 - 2028 (USD Million)
                       7.6.4.3. Market estimates and forecast, by industry vertical, 2017 - 2028 (USD Million)
Chapter 8. Competitive Analysis
                8.1. Key global players, recent developments & their impact on the industry
                8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                8.3. Vendor Landscape
                    8.3.1. Key company market share analysis, 2020
Chapter 9. Company Profiles
                9.1. Facebook, Inc.
                    9.1.1. Company Overview
                    9.1.2. Financial Performance
                    9.1.3. Platform Benchmarking
                    9.1.4. Strategic Initiatives
                9.2. Twitter, Inc.
                    9.2.1. Company Overview
                    9.2.2. Financial Performance
                    9.2.3. Platform Benchmarking
                    9.2.4. Strategic Initiatives
                9.3. Moovly Media Inc.
                    9.3.1. Company Overview
                    9.3.2. Financial Performance
                    9.3.3. Platform Benchmarking
                    9.3.4. Strategic Initiatives
                9.4. Tencent Holdings Limited
                    9.4.1. Company Overview
                    9.4.2. Financial Performance
                    9.4.3. Platform Benchmarking
                    9.4.4. Strategic Initiatives
                9.5. Weibo Corporation
                    9.5.1. Company Overview
                    9.5.2. Financial Performance
                    9.5.3. Platform Benchmarking
                    9.5.4.Strategic Initiatives
                9.6. Baidu Tieba
                    9.6.1. Company Overview
                    9.6.2. Financial Performance
                    9.6.3. Platform Benchmarking
                    9.6.4. Strategic Initiatives
                9.7. Kakao
                    9.7.1. Company Overview
                    9.7.2. Financial Performance
                    9.7.3. Platform Benchmarking
                    9.7.4. Strategic Initiatives
                9.8. Pinterest
                    9.8.1. Company Overview
                    9.8.2. Financial Performance
                    9.8.3. Platform Benchmarking
                    9.8.4. Strategic Initiatives
                9.9. Snapchat
                    9.9.1. Company Overview
                    9.9.2. Financial Performance
                    9.9.3. Platform Benchmarking
                    9.9.4. Strategic Initiatives

List of Tables

1. Social Media Advertising Market - Key market driver analysis
2. Social Media Advertising Market - Key market restraint analysis
3. Global desktop market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
4. Global mobile market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
5. Global automotive market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
6. Global financial services market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
7. Global consumer goods market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
8. Global media & entertainment market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
9. Global retail market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
10. Global telecom market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
11. Global others market revenue estimates and forecast from industry vertical, 2017 - 2028 (USD Million)
12. Global Social Media Advertising Market estimates and forecast, by region 2017 - 2028 (USD Million)
13. Global Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
14. Global Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
15. North America Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
16. North America Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
17. North America Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
18. U.S. Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
19. U.S. Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
20. U.S. Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
21. Europe Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
22. Europe Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
23. Europe Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
24. Germany Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
25. Germany Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
26. Germany Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
27. U.K. Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
28. U.K. Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
29. U.K. Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
30. France Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
31. France Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
32. France Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
33. Asia Pacific Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
34. Asia Pacific Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
35. Asia Pacific Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
36. China Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
37. China Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
38. China Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
39. Japan Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
40. Japan Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
41. Japan Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
42. India Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
43. India Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
44. India Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
45. Central & South America Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
46. Central & South America Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
47. Central & South America Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
48. Brazil Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
49. Brazil Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
50. Brazil Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
51. Middle East & Africa Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
52. Middle East & Africa Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
53. Middle East & Africa Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
54. South Africa Social Media Advertising Market estimates and forecast, 2017 - 2028 (USD Million)
55. South Africa Social Media Advertising Market revenue estimates and forecast by platform, 2017 - 2028 (USD Million)
56. South Africa Social Media Advertising Market revenue estimates and forecast by industry vertical, 2017 - 2028 (USD Million)
57. Vendor landscape

List of Figures

1. Social Media Advertising Market snapshot
2. Social Media Advertising Market segmentation & scope
3. Social Media Advertising Market penetration & growth prospect mapping
4. Social Media Advertising Market value chain analysis
5. Social Media Advertising Market dynamics
6. Social Media Advertising Market Porter's analysis
7. Social Media Advertising Market: Platform movement analysis
8. Social Media Advertising Market: Industry Vertical movement analysis
9. Social Media Advertising Market: Regional movement analysis