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B2C E-commerce Market Analysis Report By Type, By Application, By Region And Segment Forecasts From 2020 To 2027

Report ID: MN17617176  |  Published: August 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Technology

Industry Insights

The global B2C e-commerce market size was accounted for USD 3.35 trillion in 2019. It is projected to grow at a CAGR of 7.9% over the forecasted period, 2020 to 2027. Growing internet networks along with increasing income levels of the middle-class group are boosting the market growth. Additionally, a rising number of smartphone users are enabling the growth of the market. Furthermore, the increasing trend of digital media is proliferating the demand for online shopping. Ease of use and high convenience in online buying is mainly gaining traction among consumers.

North America B2C e-commerce market

High convenience offered by online service is a key factor gaining traction among consumers. The customers get information regarding products from the company’s website. Moreover, increasing adoption smartphone, encourage consumers to buy products online.

The market is moderately competitive and some of the players focus on strategic acquisitions. Key players include JD.com, Amazon.com, Flipkart.com, PayPal Holdings, and ALIBABA GROUP. These companies focus on providing innovative products & services. 

Application Insights

The application segment is comprised of Automotive, books & stationery, sports and leisure, clothing and footwear, consumer electronics, beauty and personal care, home decor and electronics, media and entertainment, travel and tourism, information technology, and others. In 2019, the clothing & footwear application segment held the highest share of around 24.0% in the overall B2C e-commerce market. Online retailers provide various benefits like home delivery, easy payment options, and discounts. Thus, the consumer prefers buying fashion, style products through the online channel. Additionally, these platforms offer a virtual and user-friendly interface with 24x7 services. These key factors are projected to bolster the need for e-commerce channels. 

The consumer electronics type segment is projected to grow at a significant rate in the coming few years. A growing number of internet & smartphone users are contributing to market growth. Furthermore, technological advancement such as real-time shopping experience through augmented reality, artificial intelligence is positively impacting the market growth. 

Type Insights

In 2019, the B2C retailer type segment dominated the market with a market share of around 99.5% in the overall market. The rising adoption of internet banking, mobile transactions are mainly spurring market growth. Rapid urbanization, logistic infrastructure, and smart city projects are projected to support the growth of the e-commerce industry.

China B2C e-commerce market

Classifieds type segment constituted a market share of more than 0.50%, in 2019. This segment is anticipated to register the fastest CAGR of over 9.9% from 2020 to 2027. The increasing trend of classified advertisements through mobile devices and low-cost services is expected to foster segment growth. Classifieds segments include recruitment, matrimony, and automotive services. 

Regional Insights

In 2019, Asia Pacific led the B2C e-commerce market with the highest market share of more than 36.30%. Growing internet networks across the rural & urban areas especially in countries such as India and China are proliferating the growth of the market. Global players are focusing on tapping the region owing to rising industrialization and rapid urbanization.

Europe and North America are expected to propel at a substantial rate during the forecasted period, 2020 to 2027. In the U.S. customers seek high-quality and top brand products, which is projected to increase the demand for international brands. The presence of a large younger adults population in Middle Eastern countries is expected to support the growth of the region. 

Impact of COVID-19

COVID-19 pandemic has impacted positively on e-commerce market since people are staying & working from home. Due to this, consumers are buying personal care, groceries, and other products from e-commerce platforms. However, China and U.S.-based distributors have been hit hard by the coronavirus crisis.

During the coronavirus pandemic, Amazon sales across the globe have been surged by approximately 26.0% in the first quarter of 2020. Various factors like high convenience, easy payment options, continued social distancing are expected to proliferate the growth of the market.  

B2C E-commerce Market Share Insights

Leading players in the market focus on strategic acquisitions, product innovations, and partnerships to expand their business across the world. For example, in 2018, Amazon.com has partnered with FICCI to enhance the Indian export business across the international market. Key players in the industry include,

• Amazon.com, Inc.
• eBay Inc.
• Flipkart Internet Private Limited
• JD.com, Inc.
• MakeMytrip Pvt. Ltd.
• PayPal Holdings, Inc.
• Craigslist, Inc. 

Report Scope



The market size value in 2020

USD 3.7 trillion

The revenue forecast in 2027

USD 6.2 trillion

Growth Rate

CAGR of 7.9% from 2020 to 2027

The base year for estimation


Actual estimates/Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative Units

Revenue in USD Trillion & CAGR from 2020 to 2027

Report coverage                             

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, application, region

Regional scope

North America, Europe, Asia Pacific, Latin America & Middle East & Africa

Country scope

U.S., Canada, Germany, U.K., Germany, France, China, India, Japan, Brazil, Mexico.

Key companies profiled


ALIBABA GROUP HOLDING LIMITED; Amazon.com, Inc.; eBay. Inc.; ASOS; Flipkart Internet Private Limited; MakeMytrip Pvt. Ltd.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail of customized purchase options to meet your exact research needs.

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For this study, Million Insights has segmented the global B2C e-commerce market report based on type, application, and region:

• Type Outlook (Revenue, USD Trillion, 2016 - 2027)
    • B2C Retailers
    • Classifieds

• Application Outlook (Revenue, USD Trillion, 2016 - 2027)
    • Automotive
    • Beauty & Personal Care
    • Books & Stationery
    • Consumer Electronics
    • Clothing & Footwear
    • Home Décor & Electronics
    • Sports & Leisure
    • Travel & Tourism
    • Media & Entertainment
    • Information Technology (Software)
    • Others

• Regional Outlook (Revenue, USD Trillion, 2016 - 2027)
    • North America
        • U.S.
        • Canada
    • Europe
        • Germany
        • U.K.
        • France
    • The Asia Pacific
        • China
        • India
        • Japan
    • Latin America
        • Brazil
        • Mexico
    • Middle East & Africa (MEA)

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