Global Electric Vehicle (EV) Infotainment Market size is expected to reach USD 225.0 billion by 2025. An electric vehicle uses electric motors or traction motors for propulsion using electric energy from batteries. The EV infotainment system is itself integrated in an electric vehicles’ information system with public transport networks to provide a unique user experience to the driver. This infotainment system connects the electric vehicle to charging station networks and provides improved geo-positioning services such as route mapping, traffic monitoring, and location detection functions. The electric vehicle infotainment market size is expected to grow at a CAGR of 69.0% over the forecast period as the scope, product types, and its applications are increasing across the world.
The rising demand for in-car infotainment systems, growing acceptance of small & medium sized EVs, and growing demand for head-up & rear seat entertainment systems in EVs are factors that may boost overall market in the years to come. Increasing demand for GPS navigation enabled infotainment system, rising demand for smartphone integration with in-vehicle infotainment (IVI) system, growing urban population, and booming automobile industry are the major factors driving the growth of EV infotainment market in the forecast period. However, high maintenance & installation cost of the rear seat entertainment system is expected to restrain the EV infotainment industry in the forecast period. The electric vehicle (EV) infotainment market is categorized based on system type, connectivity type, end user, and geography.
System types that could be explored in EV infotainment market include heads-up system, multimedia system, navigation system, rear seat entertainment system, driver information & communication system, and others. The “heads-up display” system accounted for USD 0.16 billion in 2016 and is expected to grow at a CAGR of 75% over the forecast period. This is due to assets such as actual time projection of data on windshield, decreased driver aberration and low cost. However, the “multimedia system” is expected to hold the largest market share in the coming years due to increasing extensive usage of smartphones in EVs.
End users such as passenger cars and commercial vehicles could be explored in EV infotainment market in the coming years. Commercial EV infotainment is anticipated to grow at a CAGR of 71.0% in the forecast period due to increasing demand for heavy duty commercial electric vehicle. The market is categorized based on connectivity type such as bluetooth, wireless, wired connectivity, and cellular. The “wireless connectivity” infotainment system accounted for over 38% market share in 2016 and is anticipated to grow at a significant CAGR during the forecast period. This growth may be attributed to the wireless connectivity is much faster & reliable, which transfers data at a high speed.
Asia Pacific dominated the market at USD 1.03 billion in 2016 and is expected to grow at the highest CAGR in the forecast period. The regional growth may be attributed to the presence of key players, better infrastructure facilities for manufacturing EV infotainment system, availability of cheaper labor, increasing sale of automobiles, good economic condition, and increasing urban population. Latin America is the second major shareholder of global market and is followed by North America region.
The key players operating in the electric vehicle (EV) infotainment market are Continental AG, Audi AG, Panasonic Corporation, General Motors Corporation, Aisin Seiki Co. Ltd., Pioneer Corporation, JVC Kenwood, Alpine Electronics Inc., Denso Corporation, Delphi Automotive Plc., Garmin Ltd., Continental AG, Clarion Corporation of America, Aisin Seiki Co. Ltd., Harman International Industries Inc., and Clarion Corporation of America. These market players strongly invest in the expansion of their business and development to maintain a top position in the market. Also, these players concentrating on new joint ventures, collaborations, agreements, and strategies to improve their production facilities and gain a larger share in the market.
System Type Outlook (Revenue, USD Million, 2015 - 2025)
• Multimedia System
• Heads-Up System
• Navigation System
• Driver information and communication system
• Rear Seat Entertainment System
Connectivity Type Outlook (Revenue, USD Million, 2015 - 2025)
• Wired Connectivity
End User Outlook (Revenue, USD Million, 2015 - 2025)
• Passenger Cars
• Commercial Vehicles
Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
• United Kingdom
• Asia Pacific
• Latin America
• Middle East & Africa
Research Support Specialist, USA