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Anti Aging Products Market Size, Share, 2019-2025 | Industry Report

Anti-Aging Products Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619679  |  Published: May 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global anti-aging products market size was worth USD 36.2 billion, in the year 2018. Anti-aging products exfoliate the skin and prevent the formation of dead skin cells by allowing the inner layer of skin tissues to come to the surface quicker. Growing awareness among consumers about personal appearance is the major factor driving the product demand. Considering the growing demand for such products, companies are emphasizing increasing their product portfolio. This factor, in turn, is expected to bode well for the market growth over the forecast period.

According to data released by the World Population Prospects, around 9% of the population is beyond the age of 65, and this number is expected to increase considerably in the near future. Further, the use of anti-aging creams is gaining traction among people aged in the range of 30 to 45.

U.S. anti-aging products market

Intrinsic aging is caused by various outside factors such as UV rays, pollution, stress, and others. Such aging changes the facial appearance as it affects collagen, skin elasticity along hair follicles. In order to reduce the aforementioned problems, consumers are increasingly adopting anti-aging products. The demand for cosmetic surgeries has increased considerably over the past years owing to increasing consumers’ focus towards personal appearance. This demand is also fueled by the growing number of the aging population.

Aesthetica appearance is more popular among women as the number of them opting for various cosmetic procedures has grown up considerably over the past few years. These cosmetic procedures include Botox, chemical peels, facelifts, dermal fillers, and others. According to a report published by ISAPS, about 8,548,597 injectable cosmetic procedure was performed in 2016 globally, of which most of them were Botox and dermal fillers.

Product Insights

Among different products, the skin care segment held the largest market share of more than 60% in the year 2018. Owing to the growing demand for this segment, companies are increasingly investing in research & development in order to introduce new innovative products in the market. The use of oil & serum has increased considerably as compared to creams & lotions. Oil & serum is non-greasy in nature and can easily penetrate through the skin. Over the years, the use of natural anti-aging products has increased owing to the growing awareness about the harmful effects of synthetic products. For example, 57% of women in the United States opted for a natural product for skincare as found, in 2016 in a survey.

On the other hand, the hair care segment is estimated to register a CAGR of 6.0% over the forecast duration. The rise in the number of people with hair fall issues is driving the growth of this segment. Further, the introduction of various products including hair oils and shampoo by key players have also supplemented the growth of the anti-aging products market. Anti-aging hair care products are gaining significant traction among the male population, thereby, projected to bolster the product demand from 2019 to 2025.

Distribution Channel Insights

The distribution segment has been segmented into supermarkets & hypermarkets, convenience, and online stores. The supermarkets & hypermarkets segment held more than 50% of the market share, in 2018. Factors such as the availability of a wide range of products and consumer willingness to physically verify the products before making purchasing decisions are driving the sales through these channels. Further, innovative marketing strategies coupled with the expansion of such stores in emerging countries are driving the segment growth.

Global anti-aging products market The online segment is anticipated to register significant growth during the forecast period, significant growth during the forecast period, 2019 to 2025, owing to the rising number of e-commerce platforms and their improved services. The segment is estimated to register a CAGR of 7.3% over the forecast duration. Online channels provide various benefits such as doorstep delivery, comparison of products with different brands, and payment facilities. These factors are anticipated to fuel the segment growth in the forthcoming years.

Regional Insights

North America held over 35% of the market share, in 2018. The growing trend of a healthy lifestyle in the United States has led to a rise in spending on personal care products. The use of anti-aging creams is popular in the country as over one-third of adults in the U.S use these creams regularly. Olay, Lotus, and Neutrogena are some of the widely known brands in the region. Proctor & Gamble held the largest market share in the region.

Asia Pacific region is expected to grow at the fastest CAGR of 6.3% during the forecast period, 2019 to 2025, owing to growing product awareness and rising consumers’ purchasing power of the consumers. Moreover, key players in the market are expanding their product reach in the region, due to a large customer base and huge growth opportunities in the region. Furthermore, shifting preferences of consumers towards a healthy lifestyle and the rising number of distribution channels are expected to create a huge opportunity for the market in the upcoming years.

Anti-Aging Products Market Share Insights

Key companies in the market are Kiehls’s; Procter & Gamble; Lumenis; PhotoMedex, Inc.; Bioderma; Beiersdorf Limited; Clarin’s; Estée Lauder Inc.; and others. Companies are focusing on product development and trying to introduce new products with enhanced features. For example, Estée Lauder has introduced a product portfolio, which includes Hexapeptide-8 and Lift Treatment Acetyl, which helps in repairing the skin.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage        

Revenue forecast, company share, competitive landscape, growth factors, and trends

Country Scope

 U.S., Germany, U.K., China, Japan, Brazil, and South Africa

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Million insights have segmented the global anti-aging products market report on the basis of product type, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Skin Care
    • Hair Care

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Supermarket & Hypermarket
    • Convenience Store
    • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S
    • Europe
        • U.K.
        • Germany
    • the Asia Pacific
        • China
        • Japan
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa

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