Baselayer Compression Shirts Market Analysis Report By End User, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global baselayer compression shirts market size was worth USD 357.4 million in 2018. It is projected to grow at a CAGR of 5.1% over the forecast period. Increasing awareness related to the usefulness of these shirts in recovering from extensive workout and muscles stress is predicted to bode well for the market growth.

Further, growing sports culture has led to an increase in awareness about various games such as the World Cup, Olympics, Commonwealth Games, and other games. This, in turn, has prompted people to focus on a healthy lifestyle, thereby, increasing the demand for this market. Additionally, various properties of these shirts such as moisture and compression wicking are expected to supplement the demand for these products.

Moreover, the launch of temperature and odor control fabrics along with other smart materials is anticipated to positively drive the growth of the market. Social media along with digital marketing play an important role in augmenting the demand for these products. Many brands endorse their products through various social media channels in order to garner a huge customer base.

In 2018, North America occupied the largest market share and it is expected to remain dominant over the forecast duration. The increasing popularity of various tournaments such as the National Hockey League, National Basketball Association, and Football competition is expected to propel regional growth.

End-User Insights

Among different end-users, in 2018, the male segment dominated the baselayer compression shirt market by occupying 56.5% of the market share. Continuous product innovation is the key factor attributing to the growth of the segment. Key players in the market are emphasizing introducing innovative products to have a competitive edge. For example, Under Armour Inc. introduced The Under Armour Recharge which helps in reducing muscle cramps.

On the other hand, the female segment is anticipated to witness the highest growth with a CAGR of 5.3% from 2019 to 2025. The growing popularity and participation of female sports across the world is attributing to the growth of this segment. Further, the introduction of customized innovative products in this segment is likely to boost the demand for the product over the forecast duration.

Distribution Channel Insights

Among different distribution channels, in 2018, specialty stores led the market by occupying over 58% share. There has been a rapid rise in new retail shops in emerging countries including India, China, and Brazil. This factor, in turn, is projected to stores over the forecast period. Moreover, fitness apparel is gaining popularity among consumers, thereby, proliferating the product demand.

On the other hand, the online segment is anticipated to grow at a CAGR of 5.9% over the forecast period. The growing popularity of multi-channel retailing and increasing social media influence in emerging countries are attributing to the growth of this segment. Online platforms offer various benefits such as discounts, product comparison, and doorstep delivery to attract a huge customer base.

Regional Insights

North America occupied the largest market share in 2018 with over 38.84% of the market share. The U.S dominated the sales in the region and accounted for the highest share in the overall market. The region is expected to maintain its dominance owing to the growing demand. Further, growing sports culture coupled with increasing awareness about a healthy lifestyle is estimated to supplement the product demand over the forecast period.

The Asia Pacific, on the other hand, is predicted to exhibit the highest growth rate over the forecast duration. Rapid growth in the textile industry offers a lucrative opportunity for the market in the region. Further, increasing consumer spending coupled with growing health and fitness consciousness in the region is anticipated to propel the product demand over the forecast duration.

Baselayer Compression Shirts Market Share Insights

Key players operating in the market are Spanx Inc., Ann Chery, Under Armour, Skins International Trading AG, 2XU Pty, Adidas AG, Nike Inc., and Zensah among others. These players are focusing on increasing their research and developing spending to garner a larger consumer base. For example, DragynSkyn introduced a new line of products in compression apparel in August 2019 with three layers.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global baselayer compression shirts market report on the basis of end-user, distribution channel, and region:

• End User Outlook (Revenue, USD Million, 2015 - 2025)
    • Male
    • Female

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Hypermarket & Supermarket
    • Specialty Store
    • Online
    • Others

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • U.K.
        • Germany
    • The Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa