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Global BB Cream Market Size, Trends, 2019-2025 | Industry Report

BB Cream Market Analysis Report By Packaging, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619560  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global BB cream market was sized at USD 2.11 billion in 2018. It is expected to register a CAGR of 14.4% during the forecasted years, 2019 to 2025. The increase in the demand for skincare products coupled with the rise in demand for such products among the millennials is expected to boost the market for Blemish balm (BB). Also, changing lifestyles and increase in disposable income among the working population is expected to drive the market growth in the near future.

Pollution and changing climatic conditions across various geographical regions have created the need for the usage of such creams. These creams prevent the harmful effects caused due to continuous exposure to ultraviolet rays, sunlight or dirt, thus are becoming popular among the millennials.

U.S. BB cream market

The BB creams are multifunctional skincare packaging which acts as a combination of moisturizers, primer and SPF. As they serve multiple functions, their demand is anticipated to increase in the developed as well as the developing regions of the Asia Pacific and the Middle East and Africa.

The demand for organic or natural packaging is free from the toxic chemicals, additives or parabens is expected to boost the market in the upcoming years. Thus, many of the key players have started manufacturing the products with natural, herbal or organic ingredients. This initiative by the manufacturers is expected to create a positive impact on the market growth during the forecasted period, 2019 to 2025.

The rise in the demand for skincare products among men is expected to surge during the upcoming years. To meet these demands, the key players have started offering various packaging offerings. As the demand for male grooming products is anticipated to grow in the upcoming years, the BB cream market is also expected to surge at a faster pace. 

Packaging Insights

In the packaging segment, tube packaging held the largest market share of 97.4%, in 2018. Squeezable plastic tubes have been preferred for the packaging of personal care products like toothpaste. These tubes are now becoming popular owing to the increase in the demand for moisturizers and facial cleansers. The use of such multifunctional packaging has inspired major manufacturers to sell their products with a variety of sizes.

These products are cost-effective as they serve multiple functionalities of the premier, foundation, sunscreen, and moisturizer. Also, the manufacturers have started producing most of the products according to the skin types of individuals. Thus, they are gaining popularity among consumers.

Distribution Channel Insights

According to the distribution channel, the offline segment accounted for the largest market share of around 90%, in 2018. In the developed countries of North America and Europe, the concept of flexible hours for work are becoming prevalent. Thus, the market of such creams through the channel of departmental stores is growing as they provide the convenience for the purchase of such goods as and when required.

The online segment is anticipated to grow at a faster pace with the fastest CAGR of 16.8% during the forecasted period, 2019 to 2025. As the use of the internet is becoming prevalent even in developing countries like China and India, the sale of such skincare products through these channels is expected to boost in the upcoming years. To gain this advantage, e-commerce websites like Amazon and Alibaba have started showcasing these products with a variety of discounts and offers.

Global BB cream market

Regional Insights

The region of Asia Pacific held the largest share and accounted for 40.6%, in 2018. The industry for skincare is showing significant growth since the last few years. Also, the trend for the skincare market is moving from old consumers to the millennials. As these millennials are being attracted over the anti-aging effect which delays the signs of aging, the Blemish Balm cream market for are expected to surge in the upcoming years. Rise in the disposable income among the consumers in countries like China, India and Bangladesh is also expected to drive the demand for such creams during the forecasted period, 2019 to 2025.

Europe held the second-largest share in the global market owing to the increase in the spending power among the consumers and due to the presence of the fashion industry. Considering the countries in Europe, Germany acquired the largest share in the BB creams market. As the majority of the consumers in this region are millennials, the preference of organic, anti-aging and chemical-free products is increasing. Thus, the manufacturers are trying to engage the consumers by selling such products.

BB Cream Market Share Insights

The market for blemish balm is witnessing significant growth for the last few years. An increase in disposable income has increased the demand for such products. Thus, a strong competition is being seen among the manufacturers of such skincare products. The major players in this market are Unilever; Avon Products, Inc.; L'Oréal S.A.; The Estee Lauder Companies Inc.; etc. These manufacturers have started investing in R&D  to develop new products with natural ingredients to cater to the increasing demand of the consumers. 

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage        

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., U.K., Germany, China, India

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global BB cream market report based on packaging, distribution channel, and region:

• Packaging Outlook (Revenue, USD Million, 2015 - 2025)
    • Tube/ Bottle
    • Aircushion

• Distribution channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • Asia Pacific
        • China
        • India
    • Rest of the World

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