Carpet Cleaning Products Market Analysis Report By Product, By Application, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global carpet cleaning products market size was accounted for USD 1.4 billion in 2018. This growth can be attributed to rising awareness about cleanliness and hygiene among the millennial. Moreover, the need for improvement of aesthetic looks of houses and workplaces is expected to fuel the demand for carpets thereby boost the sales of carpet cleaning products.

Rising usage of carpets across the globe, especially in western countries is anticipated to boost the market growth for its cleaning products. Also, a rise in exports of handmade carpets from countries like India is anticipated to boost the market demand. Moreover, the benefits like time and cost-saving required for carpet cleaning are expected to further fuel the market demand across the globe.

Such carpets also act as a tool to provide grip for feet thereby avoiding injuries like falling and slipping. Thus, the demand for such products is expected to witness significant growth across the residential segment. Moreover, increasing environmental concerns have paved the way for the usage of natural ingredients in carpet cleaning products, thereby boosting the market demand in the upcoming years.

Key players are majorly focusing on producing products that have natural or organic ingredients. For example, Skyhawk Global Ltd. had launched an eco-friendly and natural carpet cleaner in June 2019 to reduce strains and odor. Also, attractive packaging and various marketing strategies being implemented by the manufacturers are expected to witness a positive impact on the market growth.

Product Insights

In 2018, the liquid product segment held the largest market share of 30.7% across the global market. This segment includes a large number of carpet absorbents that are used for dry cleaning of the carpets. It helps to absorb the dust from the carpet using a mechanical agitation technique and cleans the carpet. It can be used along with water or can be applied directly. As these cleaners are widely being used to clean carpets used for residential and commercial purposes, their demand is expected to surge up in upcoming years.

The segment of sprays is expected to register the highest CAGR of 4.9% during the forecasted years, 2019 to 2025. This can be attributed to the increasingly stressful lifestyle among the working population which has, in turn, created the demand for non-time consuming carpet cleaning products. Also, the usage of sprays does not require expertise. Thus, they are becoming more popular among consumers across the globe.

Application Insights

In 2018, the hotels & restaurants segment of application held the largest share of around 47.2% across the global carpet cleaning products market. This can be attributed to the rising number of hotels, restaurants, and cafes across countries like the U.S., China, and India. Also, several luxurious hotels across the globe are using carpets to provide comfort to the customers. As they are majorly investing in good quality carpets, the need for carpet cleaners is expected to boost during the forecast period.

The residential application segment is expected to witness the highest CAGR of 4.8% during the forecasted years, 2019 to 2025. The surging need for cleanliness and hygiene among millennials is increasing daily. The harmful effects on personal health due to infectious bacteria and dust are also expected to pave the way for the need for residential carpet cleaning products. Moreover, the usage of such products to improve the fragrance in houses is also expected to positively impact the market growth from 2019 to 2025.

Regional Insights

In 2018, North America held the largest share of around 51.8% across the carpet cleaning product market. This can be attributed to the rising trend for carpet flooring across countries like Canada and U.S. Also, rising disposable income among the working population and willingness to spend on such products to improve the interior of houses is anticipated to increase the market demand for carpet cleaning products in the upcoming years.

The region of Asia Pacific is anticipated to witness the highest CAGR of 5.3% during the forecasted years, 2019 to 2025. Growing hospitality sector which include resorts and hotels across countries like India and China is creating the demand for carpets. Also, external factors like increasing population, rising per capita income and rapid urbanization are expected to boost the market demand for carpet cleaning products during the forecasted years.

Carpet Cleaning Products Market Share Insights

Key players in this industry are Reckitt Benckiser Group plc., Zep, Inc.; The Clorox Company; Tesco.com; Acdoco Ltd.; Tesco.com; Cleancare Australia and Sprayway Inc. These players are constantly engaged in mergers, acquisitions, and product development to boost their sales. They are also focusing on capacity expansion to cater to the rising demand of the consumers.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis on latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global carpet cleaning products market report based on product, application, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Shampoo
    • Spray
    • Liquid
    • Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Residential
    • Commercial
    • Hotels & Restaurants

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East and Africa