Coated Paper Market Analysis Report By Application, By Type, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global coated paper market size was valued at USD 27.3 billion, in 2018. Growing demand from industries such as packaging and advertising is attributing to the growth of the market. These papers are widely used in advertisements through newspapers, broachers, magazines, and catalogs. Further, technological innovation coupled with increasing demand for eco-friendly packaging is projected to fuel the market growth over the forecast period.

A layer of polymer is applied on coated papers on either one side or both. This layer helps in providing clear and brighter images during printing. Further, this paper prevents ink from seeping through, thus ensuring sharper images. Owing to dust resistant properties of these papers, they require less amount of ink. In addition, these papers offer excellent reflectivity as compared to uncoated ones. All these properties make coated papers a suitable choice for various printing and advertising applications.

Increasing demand for coated papers in applications such as decoration and printing invitations is expected to provide a lucrative opportunity for market players during the forecast period, 2019 to 2025. The rise in the e-commerce sector has led to a surge in demand for packaging & labeling applications. Thus, the growing e-commerce industry is positively driving the growth of the market.

However, rapid digitalization is posing a major challenge to market growth. Companies are opting for the digital mode of advertisement instead of broachers, manuals, and catalogs. Further, consumers are getting aware of deforestation and the adverse effect on the environment caused by these papers. Nonetheless, companies are focusing on technological innovation in product development to overcome such challenges.

Product Insights

Based on the product, the coated paper market is categorized into mechanical and woodfree papers. Among them, coated mechanical papers held the largest market share of 50.6%, in 2018. Wood pulp is the major constituent of mechanical papers. This paper is coated with minerals and pulp to make a bright and smooth surface. Further, it helps in reducing the usage of ink and provides better images.

Coated woodfree paper, on the other hand, is anticipated to grow at a CAGR of 3.6% over the forecast years. The growing adoption of fiber and agro-based papers is attributing to the growth of this segment. Instead of a mechanical process, these papers are chemical processes. Coated woodfree papers are expected to have a minimum of 90% of the wood pulp chemical. The growing use of these papers in copying, magazine, printing, and stationery is expected to drive the market from 2019 to 2025.

Application Insights

Among different applications, the packaging & labeling segment held the largest market share of 63.7%, in the year 2018. The packaging industry is witnessing a shift from flexible plastic packaging to flexible paper packaging, thus driving the segment growth. The growing use of this paper in the packaging of various products such as sugar, processed meats, cigarette, frozen foods, and other mechanical items are expected to propel the market growth over the forecast period.

The printing application occupied 32.1% of the market share, in 2018. The wide application of printing in various industries such as advertising, media, and others is proliferating segment growth. However, rapidly growing digitalization is adversely affecting the market growth. Nonetheless, the consistent use of this paper in checkbooks, currencies, and security documents is likely to ensure its stable growth. Further, increasing usage of this paper in product manuals and brochures is expected to keep its demand steady.

Regional Insights

North America occupied the largest share with 35.8%, in 2018. Increasing production of this paper in the United States is the major factor driving regional growth. The region is projected to grow at a CAGR of 3.5% over the forecast period. The United States is the home of major corporates, and businesses heavily rely on paper documents. This factor is estimated to bode well for the growth of the market during the forecast period.

On the other side, Asia Pacific is estimated to witness a CAGR of 3.7% over the forecast period. The growing e-commerce industry in the countries like China and India is positively attributing to the market growth. Further, the presence of a wide network of print media is also ensuring steady growth in this region.

Coated Paper Market Share Insights

Leading players operating in the market are NewPage Corporation, Penford Corporation, Oji Holdings Corporation, Nippon Paper Industries Co, Arjowiggins SAS, BASF SE, Arjowiggins SAS, Stora Enso Oyj, and Michelman, Inc. among others. These players are focusing on product innovations, mergers & acquisitions to strengthen their presence in the market. The rise in demand for environment-friendly papers provides an opportunity for market players to introduce new products.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the coated paper market report on the basis of type, application, and region:

• Type Outlook (Revenue, USD Billion, 2015 - 2025)
    • Mechanical
    • Woodfree

• Application Outlook (Revenue, USD Billion, 2015 - 2025)
    • Printing
    • Packaging & Labeling
    • Others

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K
    • The Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa