Diaper Bags Market Analysis Report By Bag Type, By Application, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619559  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods

Industry Insights

The global diaper bags market size was estimated at USD 654.8 Million in 2018. The market is expected to witness a significant growth rate with a CAGR of 2.9%, from 2019 to 2025. This growth can be attributed to the ease and convenience of storing and carrying baby utility products. Also, the rising preference among the consumers for hassle-free traveling coupled with product innovation is expected to propel the demand for diaper bags during the forecasted years.

The usage of diapers allows the holding of a baby while performing several activities such as the opening of the doors, making payments, and shopping. This can be attributed to the salient carrying features and presence of multiple storage pockets in the diapers. Also, the presence of wheels and rigid handles helps to enhance their functionality. For example, the DIAPER-N-GO bag can be used as a foldable traveling bed, diaper bag, and a station for cloth changing for babies.

North America diaper bags market

The increasing number of traveling activities among the family is also expected to propel the market growth. As per the trend for traveling, millennials along with their infants travel across the globe more than once a year for vacation or international trips. Also, the rise in activities like camping, trekking, and other recreational activities being carried outdoors across developed countries like the U.S. is expected to fuel the demand for such products in the upcoming years.

Also, the rising influence of the e-commerce industry is expected to have a positive impact on market growth and create opportunities for several manufacturers to sell their products across the globe. The key players selling premium products have started using online portals for sale across the developing regions and the emerging untouched markets. According to The TABS Baby Products report in the U.S., around 20% of the baby products are being purchased through online mode. Specialty stores for baby products like the Babies” R” Us and Toys” R” Us have also started selling their products through the online mode.

Bag Type Insights

The diaper bag market can be classified iuiiunto messenger bags, backpacks, tote, and other bags. In 2018, the segment of backpack held the highest share of 37.3% in the market segmented by bag type. They can be considered as a good alternative to the conventional diaper bags having shoulder straps owing to the presence of a greater number of pockets. These bags don’t restrict the movements on hands and thus are being preferred across the globe. Also, it can be used by males and females to carry their infants.

The segment of tote diapers is anticipated to grow with a CAGR of 3.4% during the forecasted years, 2019 to 2025. These bags are becoming popular among women who prefer to carry trendy bags as diaper bags. For example, the diaper bags manufactured by JJ Cole Brookmont have a greater number of pockets with an inside liner to clean the mess.

Application Insights

The popularity of diaper bags is increasing due to the rising frequency of traveling among the working population coupled with the need for carrying their infants along. Thus, the application segment of travel held the largest share of around 70%, during 2018. Also, to be organized and to reduce the hustle, parents are preferring comfortable bags that can carry the infants as well as accommodate their belongings. As the need for baby care essentials is important while traveling, the demand for diaper bags is anticipated to grow during the forecasted period, 2019 to 2025.

Also, the rules and regulations imposed on traveling as well as cabin bags at airports are expected to drive the market growth for diapers during travel. The majority of the companies have started manufacturing the bags that fulfill the luggage criteria in the flights. For example, the Bebamour bag is designed with an extra compartment and changing pads.

Distribution Channel Insights

In 2018, the segment of retail outlets held the largest share of around 50% in the global market. The key players in this industry are gaining revenue from retail sales. But, the market for retail sales is anticipated to decrease in the upcoming years. For instance, according to TABS, a decline of 10-15% is being observed through the channel of retail sales.

Global diaper bags market

The channel of distribution through the online mode is expected to grow at a CAGR of 3.1% during the forecasted years. This growth can be attributed to the rising influence of the e-commerce sector coupled with the ease of shopping, doorstep delivery, and hassle-free return policy. Thus, the majority of the companies are targeting the sale of their products through online mode. Several specialty stores also sell their products through online mode. In 2018, The World Health Organization stated that online sales to retail outlets were 8.8% as compared to 7.4%, in2016.

Regional Insights

In 2018, North America was the largest regional market holding a share of 28.8%. The factors contributing to the growth of such products across this region are the rise in the travel rate among the population along with the infants and an increasing number of working women populations. The Bureau of Labor Statistics of the U.S. stated that around 65% of the working women had children below 6 years of age. Owing to this, the need for carrying all the baby products while traveling is anticipated to boost the market demand in the upcoming years.

Asia Pacific is anticipated to witness the highest CAGR of 3.7% during the forecasted years. This growth can be attributed to the increase in the birth rates and the rising number of working women across developing countries like China and India. Also, the increase in per capita income coupled with the rising standard of living among the working population is expected to fuel the market growth. Moreover, the end of the Policy on One Child in China is anticipated to boost the demand for such products in the upcoming years.

Diaper bags Market Share Insights

The key players in this market are Disney; Carter’s, Inc.; J.J Cole Collections; Sanrio Co., Ltd.; Graco; SUNVENO; Trend Lab; Petunia Pickle Bottom; OiOi; and Petunia Pickle Bottom. These manufacturers are constantly engaged in product innovation. They have started launching a variety of trendy bags with many utility features that will enable even distribution of load, thereby fueling the market growth in the upcoming years. For example, the diapers manufactured by Cole Brookmont have enough pockets which can hold several utilities.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., Germany, U.K., India, China, Brazil, and South Africa

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global diaper bags market report based on bag type, application, distribution channel, and region:

• Bag Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Backpack
    • Tote
    • Messenger
    • Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Travel
    • Daily Use

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Retail Outlets

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa

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