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Education & Learning Analytics Market Size, 2025 | Industry Report

Education and Learning Analytics Market Analysis Report By Type, By Deployment, By Component, By End-Use, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619961  |  Published: July 2020  |  No of Pages: 171
Format: Electronic (PDF)  |  Industry: Computing & Technology  |  Publisher: Grand View Research

Industry Insights

The global education and learning analytics market size was accounted for USD 17.01 billion, in 2018. It is anticipated to grow at the CAGR of 17.4% from 2019 to 2025. The growing awareness regarding improved learning systems which enhances the performance and ability of student and education institutes is expected to surge the market growth. Moreover, learning analytics helps to improve the quality of learning through cognitive abilities, which in turn is projected to increase the analytics solution in the educational sector.

In addition, the rising trend of e-learning systems such as lecture capture, learning management systems, and others are expected to increase the market growth. These educational practices are used in the education sector to improve the productivity of student outcomes. In the enterprise sector, these practices are also essential as it allows the system to work on strategic goals set by the management.

U.S. education and learning analytics market

Learning analytics helps to enhance business outcomes more efficiently as it provides optimization of productivity in the organization. These practices help to prioritize the program to eliminate if there is any money and time wastage. Thus, these factors have encouraged corporates to utilize this solution in the organization. For example, Blackboard Inc. has introduced a solution for colleges & schools.

Moreover, the development of 3D animation to better visualization is used to enhance the effectiveness of the operation. For example, Alteryx Inc., has launched Visualytics, the platform which allows suitable integration using graphical information. The enhanced data visualization using graphs helps to maximize the business. Increasing demand for these analytical solutions is anticipated to foster the market growth.

Analytics software requires a data scientist who performs multiple tasks for a better decision-making approach. Thus, the growing employment opportunities in data analytics is expected to proliferate the demand for these solutions in the coming few years.

Component Insights

The education & learning analytics market is divided into services and software depending on the component. In 2018, the software segment dominated the market with the largest market share in the overall market. Moreover, rising investment by the companies on R & D activities to develop innovative software solutions is projected to spur the market growth.

The services type segment is projected to grow at a CAGR of more than 18.0% from 2019 to 2025. The segment is comprised of professional and managed services. In 2018, professional services led the market with the highest market share. The growing services demand for maintenance, support, and consulting is expected to surge in the next few years due to the growing number of medium and small scale enterprises. These key factors projected to increase demand for analytical solutions in the learning sector.

Type Insights

The descriptive segment is anticipated to hold the largest share in the overall market. Various key features such as high efficiency, monitoring of return on investment, and other performance issues are anticipated to increase the demand for descriptive analytics. In the enterprise sector, for better decision making descriptive analytics helps to analyze using historical data. These analytics helps to streamline business processes in an aligned manner to keep track of the performance.

Predictive analytics segment is estimated to grow at a significant rate over the forecasted period. Predictive analysis help to analyze and identify patterns in data available with the system. For example, air ticketing websites use this solution for analyzing price variations depending on past trends. Moreover, increasing demand for real-time, and personalized services owing to cybercrimes is anticipated to boost the market growth in the next few years.

Deployment Insights

Depending on deployment, the market is divided into on-premise, and cloud type deployment. In 2018, the cloud segment led the market with the highest share. This deployment service offer optimized performance, flexibility, and low cost which is projected to foster the segmental growth. Moreover, effective data and massive data storage ability are expected to proliferate the adoption of these services.

On-premise type deployment provides greater privacy and security than cloud service. However, the installation cost of the on-premise type is higher and is expected to restrain market growth. In the enterprise sector, on-premise service is widely used owing to its high efficiency in information tracking.

End-Use Insights

In 2018, enterprise segment held the largest market share in the overall market. It is projected to propel at the fastest CAGR from 2019 to 2025.The growing adoption of analytical solutions in banking and finance sector is expected to contribute to the segmental growth. This solution allows to evaluate credits of consumer digitally.

Global education and learning analytics market

In Academic applications, learning and educational analytics solutions are projected to foresee the substantial growth due to the advancement in learning solutions. These solutions offers interactive, live statistical analysis to enhance for better learning. Thus, increasing awareness about these key benefits is anticipated to bolster the market growth.

Regional Insights

In 2018, North America led the learning & education analytics market with the highest share in the market. It accounted for over USD 6.0 billion in the overall market. The presence of a high number of foreign students in the market coming for learning. This factor is expected to increase the demand for learning solutions, which in turn is projected to support the market growth.

European market is anticipated to propel at a significant rate during the forecasted period. Growing awareness about learning analytics in countries such as Germany, Switzerland, the U.K., and France. Asia Pacific is estimated to grow at the highest CAGR of more than 20.0% from 2019 to 2025. In the enterprise sector, the rising growth of e-commerce, and IT industries are expected to proliferate the demand for analytical solutions.

Impact of COVID-19

Corona virus outbreak has generated immediate & unprecedented challenges for the education sector. Nearly 1.5 billion students and youths across the globe have been impacted by the lock down caused due to this crisis. All the higher education institutions have switched to online learning and digital platforms.

Amid the COVID-19 pandemic, schools & colleges are utilizing e-learning tools such as Microsoft Education, Google Classroom, TEDed, Minecraft Education, and Zoom Conferencing solutions. For example, in France online portal called “Ma classe à la maison” is created which offers access to educational content. Similarly, in India, the Ministry of Human Resources &Development (HRD) has released a list of e-learning platforms for promoting digital. This led to the adoption of education and learning so have a better purpose of understanding and improving learning outcomes.

Education and Learning Analytics Market Share Insights

Leading players in the market include, IBM Corporation, Blackboard Inc., Oracle, D2L Corporation, Microsoft, Micro Strategy Inc., Tableau Software, Inc., and Saba Software.

Manufacturers engage in new product launch, innovations, strategic acquisitions to expand its product offerings. For example, in 2019, Blackboard, Inc. has partnered with education center called Brasilia to promote its product offerings.

Report Scope



Market size value in 2020

USD 20.96 billion

Revenue forecast in 2025

USD 49.12 billion

Growth Rate

CAGR of 17.4% from 2019 to 2025

Base year for estimation


Actual estimates/Historical data

2014 - 2017

Forecast period

2019 - 2025

Quantitative Units

Revenue in USD Billion, & CAGR from 2019 to 2025

Report coverage             

Revenue forecast, company ranking, competitive landscape, growth factors and trends

Segments covered

Deployment type, component, services, end-use, region

Regional scope

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Country scope

U.S., Canada, Germany, Australia, China, India, Mexico, and Brazil.

Key companies profiled

Blackboard Inc.; D2L Corporation; IBM Corporation; Microsoft; Micro Strategy Inc.; Oracle; Saba Software; Tableau Software, Inc..

customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing & purchase options

Avail customized purchase options to meet your exact research needs.

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2014 to 2025. For the purpose of this study, Million Insights has segmented the global education and learning analytics market report on the basis of deployment, type, component, end use, and region:

• Type Outlook (Revenue, USD Billion, 2014 - 2025)
    • Descriptive
    • Predictive
    • Prescriptive

• Deployment Outlook (Revenue, USD Billion, 2014 - 2025)
    • On-premise
    • Cloud

• Component Outlook (Revenue, USD Billion, 2014 - 2025)
    • Software
    • Services
        • Managed
        • Professional
                • Consulting
                • Support & maintenance

• End-Use Outlook (Revenue, USD Billion, 2014 - 2025)
    • Academics
        • K12
        • Higher Education
    • Enterprises
        • Retail
        • Financial services
        • Healthcare
        • Public Sector
        • Others

• Regional Outlook (Revenue, USD Billion, 2014 - 2025)
    • North America
        • U.S.
        • Canada
    • Europe
        • U.K.
        • Germany
    • Asia Pacific
        • China
        • India
        • Australia
    • Latin America
        • Brazil
        • Mexico
    • Middle East & Africa (MEA)

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