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Electric Toothbrush Market Share, Analysis, 2026 | Industry Report

Electric Toothbrush Market Analysis Report By End Use, By Technology, By Region, Competitive Landscape And Segment Forecasts From 2019 To 2026

Report ID: MN17619760  |  Published: May 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global electric toothbrush market size was valued USD 2.5 billion in 2018 and is anticipated to grow at a CAGR of 5.8% over the forecast period, from 2019 to 2026. Increasing awareness about oral health along with rising disposable income has majorly driven the market growth. In addition, several initiatives taken by the government and manufacturers to improve awareness regarding oral health among people across the globe is expected to fuel the product demand. The American Dental Association (ADA) organizes National Children’s Dental Health Month (NCDHM) campaign yearly to increase awareness about oral hygiene among kids with the help of dental physicians. These initiative will increase the awareness regarding the benefits associated with electric toothbrush, as it helps to remove the calculus and plaque from the oral cavity than manual or conventional toothbrushes, thereby helps to reduce dental problems including tooth decay and gum diseases.

Oral diseases are predominant non-communicable diseases globally, affecting around 50% global population. Among oral diseases, tooth decay is the most common problem and nearly 2.4 billion people by permanent teeth and 480 million teenagers by the decay of primary teeth are affected. Hence, the increasing number of oral diseases among people is expected to surge the importance of oral hygiene. Furthermore, rapidly changing lifestyles and increasing urbanization led to high consumption of tobacco, sugar, alcohol that has an adverse effect on oral hygiene. Electric toothbrush is incorporated with advanced features to improve the brushing habits and helps to enhance the brushing experience. Features like various brushing mode, gum massaging and whitening benefits is projected to boost the market growth in the next few years.

U.S. electric toothbrush market

Several government initiatives to maintain oral hygiene is projected to boost electric toothbrush market growth. Increasing oral health issues coupled with supportive initiatives by national public health led to organize oral health programs. Moreover, increase disposable income among the middle-class population has promoted in healthcare spending. Brookings Institution reported that around 70.0% population is middle class in China and expected to consume around USD 10 trillion on services and goods. According the Ministry of Commerce, Chinese people are willing to buy imported electrical and electronic products, including electronic toothbrush, which is anticipated to drive the market growth over the forecast period.

Technology Insights

By technology, the market is bifurcated into vibrational and rotational technology. In 2018, the rotational technology held the largest market share and projected to witness considerable growth from 2019 to 2026. Rotating toothbrush reduce the ‘teeth tickling’ with proper cleaning. These toothbrushes also help to remove plaque and reduce gingivitis that is highly beneficial for sensitive teeth. Thus, several benefits of the rotational electric toothbrush are anticipated to boost the growth of this segment.

End-use Insights

By end-use, electric toothbrush market is segmented into children and adults. In 2018, the adult segment accounted for the largest market share in terms of revenue. Hectic lifestyle and rising disposable income has encouraged adult consumers to prefer electric toothbrush to conventional toothbrushes. In addition, chronic stress and busy lifestyle are likely to contribute to high allosteric load that led to dysfunction of physiological systems, and thus affect the oral health. Most of the people fail to brush for two minutes as per recommended by physicians and manual toothbrush does not work carefully around gum lines and set of teeth. However, electric toothbrush oscillates thousands of times per minute as compared to 300 strokes by manual toothbrush. The timer setting of this toothbrush encourage for brushing longtime and helps to remove plaque and gum diseases more efficiently than manual toothbrush. Thus, increasing awareness about above-mentioned benefits associated with electric toothbrush are expected to propel the product demand among adult consumers to cure various dental issues caused by hectic lifestyle.

The children segment is expected to grow at the fastest rate during, 2019 to 2026. This growth is attributed to the availability of various attractive smart toothbrushes for them. This product is specially designed to clean difficult areas along with a strong and comfortable hold for children, encouraging parents to switch from conventional toothbrush to electric toothbrush for their children.

Regional Insights

In 2018, North America market accounted for the largest revenue share. Presence of wide range of electric toothbrush along with high disposable income is major factor driving the regional growth. In addition, the presence of a large number of dental hygienists and skilled dentists is expected to boost the product demand during the forecast years. American Dental Hygienists’ Association (ADHA) analyzed that there are around 150,000 dental hygienists registered in the U.S. This factor is expected to influence the people to maintain oral hygiene by providing a well dental plan with the help of dental hygienists, thereby expected to augment product demand during the forecast period.

Global electric toothbrush market

Asia Pacific is projected to witness strong growth during, 2019 to 2026. Electric toothbrush is gaining popularity in this region due to their improved cleaning process of oral cavity. In addition, increasing awareness about oral care along with rising disposable income in developing countries is expected to further augment the product demand.

Impact of COVID-19

The COVID-19 outbreak did not have any significant impact in on the electric toothbrush market. However, disruption in supply chain during the lockdown period across the globe and restriction in movement has affected the market growth to some extent. In addition, quarantine and social distancing measures have changed consumer shifting patterns.Many consumers prefer to buy personal care products including electric toothbrushes through online channels.

Further, market players are striving to come up with advance featured in toothbrushes at low costs in India. For instance, in June 2020, Xiomi launched an electric toothbrush with the name i Electric Toothbrush T100 at a low cost. Such initiatives by market players are expected to drive market growth during this situation.

Electric Toothbrush Market Share Insights

The major players operating in this market are Koninklijke Philips N.V, FOREO Procter and Gamble Co, SONIC Chic, Den-Mat Holdings LLC, Water Pik, Inc., and Colgate Palmolive.

The leading players operating in the market implemented several strategies such as technological advancement, product development, and innovation. In 2018, Colgate introduced Electronic Toothbrush E1 along with artificial intelligence technology in the U.S. These products are available at Apple.com and at Apple stores exclusively.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2026

Market representation

Revenue in USD Million and CAGR from 2019 to 2026

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Country scope

U.S., Canada, U.K., Germany, France, Italy, Spain, Japan, China, India, Thailand, South Korea, Brazil, Mexico, Argentine, Colombia, South Africa, Saudi Arabia, & UAE

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis on latest industry trends in each of the sub-segments from 2015 to 2026. For the purpose of this study, Million Insights has segmented the global electric toothbrush market report based on technology, end-use, and region:

• Technology Outlook (Revenue, USD Million, 2015 - 2026)
    • Rotational
    • Vibrational

• End-use Outlook (Revenue, USD Million, 2015 - 2026)
    • Adults
    • Children

• Regional Outlook (Revenue, USD Million, 2015 - 2026)
    • North America
        • U.S.
        • Canada
    • Europe
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
    • Asia Pacific
        • China
        • India
        • Japan
        • Thailand
        • South Korea
    • Latin America
        • Brazil
        • Mexico
        • Argentina
        • Colombia
        • Middle East & Africa
        • South Africa
        • Saudi Arabia
        • UAE

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