Eye Tracking Market Analysis Report By Type, By Component, By Location, By Application And Segment Forecasts From 2018 To 2025

Report ID: MN17619808  |  Published: June 2020  |  No of Pages: 145
Format: Electronic (PDF)  |  Industry: Computing & Technology

Industry Insights

The global eye tracking market size was accounted for USD 285.6 million, in 2017. It is projected to ascend with a CAGR of 26.3% from 2018 to 2025. Growing preference for smart sensors for decision making and process control and increasing demand for contactless biometrics are the major factors projected to fuel the market growth over the forecast years. The extensive acceptance of AI, AR, and VR in consumer electronics and several commercial applications is also predicted to accelerate the product demand in the upcoming years.

The industry is foreseeing rapid growth owing to rising demand for vision capturing technology in several commercial places, especially in sectors and industries. These industries are security & surveillance, healthcare, consumer electronics, research, and retail. The optical tracking, also called video-based eye tracker, is gaining widespread acceptance from customers. It uses trackers to constantly record every movement and position of the traced person.

U.S. eye tracking market

Increasing demand for contactless biometrics is predicted to play a crucial role in the market growth over the estimated years. Biometric sensors are extensively used for security in the custodial management and defense sector. Defense organizations implement iris biometric for recognizing individuals to tighten security.

The Marine Department of Corrections in Washington D.C. has deployed iris scanning, which is faster than fingerprint scanning. The technology is widely preferred to trace inmates of the prison, checking their identity before permitting entry, and checking the visitor’s identity. However, vision capturing is a brand new technology and is not widely known. Hence, only some players provide integrated vision capturing services. These players emphasize collaborations, M&A, and developing R&D.

Type Insights

Depending on the type, the market is segregated into eye-attached tracking, electrooculography, and optical tracking. The optical tracking division is anticipated to occupy a 50.0% revenue share by 2025. Eye-attached tracking systems are predicted to grow with a CAGR of over 28.0% in the upcoming years.

Eye-attached devices like contact lenses are equipped with mirror or magnetic sensors, which can trace the vision despite head movements. It can track movement in horizontal, vertical, and torsion directions. These systems would be suitable for consumer electronics, research, healthcare, and retail segment.

The Electrooculography technique can track vision movement via electric signals produced from contact electrodes equipped on the skin near the eyes. The technique is especially useful in the research behavior of humans while sleeping. However, the vision gaze detection ability of an EOG system is not correct over the optical tracking system, which makes use of infrared technology.

Component Insights

Based on the component, the eye-tracking market is divided into software and hardware. Software and hardware parts of vision detection systems range according to tracker properties. In eye-attached tracking, hardware parts include a vision capturing system with sensors and cameras, eye-tracking lenses or glass, and internal or external storage for storing and recording data. The software is combined with a distant desktop that receives data from this system.

In optical capturing, hardware components are the same as an eye-attached tracking system. They include the eye tracking device, including a camera, desktop, optical sensors, and a storage device. However, the software is combined with ETD for analyzing and processing data stores by sensors and cameras.

After the process and data cleaning, results retrieved from analytical tools are applied for several purposes. For example, in medical research, the data is used to study neurological conditions. In the automotive segment, this data is used for improving human-machine interface (HMI) systems coupled with other uses such as changing inattentive drivers.

Application Insights

Depending on applications, the market is fragmented into healthcare, consumer electronics, retail, automotive, research, and others. The other division includes vision tracking systems by the defense segment. Healthcare led the market in 2017 and is expected to hold a revenue share of more than 24.0% by 2025. Initial penetration of gaze capturing in the healthcare segment was limited to a computer interface for patients having communication issues. However, the technology is widely used as an input in gaming and consumer electronics.

Consumer electronics is estimated to grow with a CAGR of over 28.0% from 2018 to 2025. Moreover, the division is projected to foresee rapid growth in the Asia Pacific. Game developers use vision gaze to improve the UI and offer smarter UI modules and interfaces that are suiting behavior and mood.

Global eye tracking market

In the automotive sector, ETDs are preferred to alert drivers for being careless while driving to avoid accidents. In the healthcare segment, eye-tracking is utilized by surgeons to communicate via sight movement using an HMI platform.

Location Insights

Depending on location, the eye-tracking market is segregated into mobile tracking and remote systems. The remote-driven vision tracking, participants have to be present in front of the device in a no-movement position. However, mobile vision trackers are mounted to participants for gathering vision movement, despite participants’ movement.

A remote capturing is implemented for analyzing the behavior of participants or for detecting an object from the 2-D view. An enhanced setup is needed for the 3-D study. On the other hand, mobile trackers are implemented when plaintiffs are free to move.

The remote division occupied the largest revenue share in 2017 and is predicted to maintain its lead from 2018 to 2025. Mobile tracking systems are anticipated to ascend with a CAGR of more than 28.0% from 2018 to 2025, especially owing to the extensive acceptance of this technology in the commercial sector.

Regional Insights

North America led the market to hold a little more than 48.0% revenue share in 2017. It is anticipated to maintain its lead from 2018 to 2025. The U.S. is the major revenue contributor due to the widespread acceptance of contactless biometric and smart sensors. Most of the leading players are based in China, the U.S., Germany, and Japan.

Apple Inc. in 2017 took over SensoMotoric Instruments, a Germany-based company specializing in AR and eye-tracking. This acquisition predicts the development of VR and AR platforms, such as AR framework and ARKit that fuses digital data and objects with the surrounding environment and combines with iOS 11.

Asia Pacific is expected to ascend with a CAGR of more than 30.0% from 2018 to 2025. Rising acceptance of vision tracking, especially in consumer electronics is anticipated to bode well for the market growth in the upcoming years.

Eye Tracking Market Share Insights

Leading players in the industry are Seeing Machines Limited, SR Research Ltd., Tobii AB, and Smart Eye AB. These players are focusing on M&A to face challenges related to improving product offerings and R&D. For example, Tobii Pro in 2017, acquired Sticky, an organization providing cloud-driven solutions that allow large-scale researches using a webcam. Tobii Pro is the leading player in the vision tracking market and this acquisition strengthens its market presence.

Leading software companies are also emphasizing strategic partnerships with vision tracking system providers to combine this technology in their products. For example, Tobii AB and Microsoft Corporation in 2017, entered in collaboration and jointly introduced a new product named ‘Eye Control’, an in-box experience using vision gaze assisted by Windows 10.

Report Scope



The base year for estimation


Actual estimates/Historical data

2014 to 2016

Forecast period

2018 - 2025

Market representation

Market revenue in USD Million & CAGR from 2018 to 2025

Regional scope

North America, Europe, Asia Pacific, Latin America, and MEA

Country Scope    

U.S., Canada, U.K., Germany, China, India, Japan, Brazil, and Mexico

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5 analysts working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For this study, Million Insights has segmented the global eye tracking market report based on type, component, location, application, and region:

• Type Outlook (Revenue, USD Million, 2014 - 2025)
    • Eye Attached Tracking
    • Optical Tracking
    • Electrooculography

• Component Outlook (Revenue, USD Million, 2014 - 2025)
    • Hardware
    • Software

• LocationOutlook (Revenue, USD Million, 2014 - 2025)
    • Remote
    • Mobile

• Application Outlook (Revenue, USD Million, 2014 - 2025)
    • Healthcare
    • Retail
    • Research
    • Automotive
    • Consumer Electronics
    • Others

• Regional Outlook (Revenue, USD Million, 2014 - 2025)
    • North America
        • U.S.
        • Canada
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
        • Japan
    • Latin America
        • Brazil
        • Mexico
    • Middle East & Africa

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