Fabric Softeners & Conditioners Market Analysis Report By Product, By Application, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global fabric softeners and conditioners market size accounted for USD 16.53 billion, in 2018 and is anticipated to grow at a CAGR of 4.7% over the forecast period of 2019 to 2025. Increasing preference of consumers for a premium range of clothes is expected to propel the demand for fabric conditioners and softeners as they help in retaining the elasticity and softness of the clothes.

Increasing concerns regarding the usage of chemicals like quaternary ammonium compounds which cause skin allergies and diseases are expected to drive the demand for biodegradable products. This factor would encourage a lot of manufacturers to improve their R&D and come up with innovative products to cater to a large mass.

Millennials are mostly inclined towards high-end products, which are expected to have a positive impact on the market. They also prefer spending less time doing their laundry. Millennials from the U.S. mostly use detergents for their daily laundry. Therefore, personal care companies are advertising on several digital platforms and e-commerce websites to promote their products and attract millennial buyers.

Consumers generally prefer buying detergents and similar products from the nearest supermarkets and hypermarkets, owing to the easy availability of several varieties of products, exclusive offers, and huge discounts. Some of these supermarkets also provide home delivery. For example, Reliance Fresh and Smart owned by Reliance Industries provides home delivery and also offers a large variety of products in its stores.

Product Insights

Liquid fabric softeners and conditioners dominated the market with over 75% of share in the total global revenue in 2018. Consumers mostly prefer buying softeners to protect their clothes from accumulating fuzz, stretching, and fading. Moreover, liquid conditioners also help in retaining the elasticity of the clothes by minimizing the friction between the fibers within the yarn. Liquid fabric softeners also come in variants that are suitable to be used in washing machines. These products are in great demand amongst the residential sector and laundry services, hospitality, and textile industries.

The dryer sheet segment is anticipated to grow at a CAGR of 3.9% over the forecast period. These products eliminate the static and wrinkle in the clothes and add a soothing fragrance to them. They also help in retaining the softness of the clothes. Major industry players concentrate on continuous product innovation to cater to a large consumer base.

Application Insights

The commercial category dominated the fabric softeners & conditioners market with over 60% of the share in the total revenue in 2018, owing to the increasing demand for cleaning services in hospitality and textile industries all across the globe. The hospitality industry requires stain-free and fresh towels, bedsheets, and several other products, which is further anticipated to propel the product demand in this application segment.

The household segment is expected to grow at a CAGR of 4.4% over the forecast period. The increasing demand for washing machines in countries like India and China is expected to have a positive impact on the growth of the market. For example, there has been an increase of 7% in the total number of washing machines used by the household sector from 2010-2015 in China. Further, consumers preferring fully automatic washing machines over semi-automatic ones will propel the product demand.

Regional Insights

Asia Pacific is anticipated to grow at the fastest CAGR of 6.1% over the forecast period. Increasing disposable income in emerging economies like India and China is anticipated to favor market growth. Moreover, rising competition between the global and the domestic players is considerably impacting the dynamics of the industry.

North America accounted for over 20% of the share in the total revenue in 2018. The rising working population along with increasing disposable income in countries like Canada and U.S. is anticipated to propel the product demand in the region. Bounce and Downey owned by Proctor & Gamble held over 50% of the market share in the U.S.

Fabric Softeners and Conditioners Market Share Insights

The major global players in the industry include Reckitt Benckiser Group Plc; MARICO LTD.; Unilever, Henkel Ag & Co. Kgaa; Church & Dwight Co., Inc.; PIGEON CORPORATION; COLGATE PALMOLIVE COMPANY; and The Procter & Gamble Company. Companies are investing in R&D to continuously launch new products to expand their product portfolio. Manufacturers are focusing on producing biodegradable products so that there is less pollution in the environment owing to the chemicals used in conventional products.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global fabric softeners and conditioners market report based on product, application, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Liquid
    • Dryer Sheets
    • Others

• Application Outlook (Revenue, USD Billion, 2015 - 2025)
    • Household
    • Commercial

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • Asia Pacific
        • India
        • China
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa