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Hand Care Market Size & Share, 2019-2025 | Industry Trends Report

Hand Care Market Analysis Report By Product Type, By Distribution Channel And Segment Forecasts From 2019 To 2025

Report ID: MN17619510  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global hand care market size was accounted for USD 12.4 billion in 2018. It is expected to register the growth with a CAGR of 4.5% during the forecasted years, 2019 to 2025. The increase in the need for maintenance of personal health and hygiene is the key factor driving the market growth. Also, rising per capita income among the working population and the increasing willingness to spend more on personal care products is expected to boost the market in the upcoming years.

The key players in the hand care industry like Hindustan Unilever and Reckitt Benckiser are undertaking initiatives to promote awareness about personal health and hygiene in the developing regions of the Asia Pacific and the Middle East and Africa. For instance, brands like Lifebuoy and Dettol are using various strategic initiatives to promote their sales through social media and other platforms. Thus, the market for hand care products is expected to rise during the forecasted period, 2019 to 2025.

North America hand care market size, by product, 2015 - 2025 (USD Billion)

Various initiatives undertaken by the Food and Drug Administration and the World Health Organization to promote awareness about hand hygiene and the harmful diseases associated with it are expected to boost the market growth in the upcoming years. Also, various social media and online channels are promoting the usage of products for hand care. As these factors are promoting the rise in the expenditure on personal care and hygiene, the market for hand care products is anticipated to grow at a rapid pace in the upcoming years.

This growth of the market can get affected due to the rise in the health issues arising due to the use of chemicals and toxins in the production of hand care products. To avoid hazardous effects such as skin rashes and allergies, the manufacturers have started investing in product development to produce various harmless products. These products are being made with natural or organic ingredients having no side effects. Thus, the market for hand care products is expected to boost in the upcoming years from, 2019 to 2025.

Product Insights

In 2018, the segment of handwash and sanitizers held the largest share in the overall hand care products market. Handwash occupied a total share of 4o% in the global market. This can be attributed to its characteristic of providing the basic necessary hygiene and it finds application across various industries.

The segment of hand sanitizer is expected to expand at the highest CAGR of 4.8% from, 2019 to 2025. This growth can be attributed to the ease of usage and carrying. As it does not require additional water, it can be applied on hands when required. The key players are working on product developments in order to produce more effective sanitizers. Thus, the market for sanitizers is anticipated to grow significantly in the upcoming years.

Distribution Channel Insights

The supermarkets/ hypermarkets segment held the largest share of 39.2% in the overall hand care market. This can be attributed to the preference of the consumers to scan the products by visualizing and testing before the purchase. Also, the help provided by store associates for choosing the right product and instant buying are the factors contributing to the growth of such products through the channel of supermarkets/ hypermarkets.

The online segment is anticipated to grow with the highest CAGR of 4.9% during the years 2019 to 2025. An increase in the usage of the internet among the millennials and a rise in the penetration of the e-commerce segment are the major factors contributing to this growth. Also, an increase in the preference for online shopping among the working-class population is acting as a major driver for the market growth through online medium.

Regional Insights

In 2018, the region of Asia Pacific dominated the global market with a share of 35.0%. The increasing skincare market across countries like China, India, and Japan coupled with the increasing population are the key factors contributing to the market growth for hand care products. India is anticipated to be the largest consumer of hand wash in the APAC region owing to the preference for use of hand wash on a daily basis as compared to the sanitizers.

The region of the Middle East and Africa is expected to achieve the highest CAGR of 5.1% from 2019 to 2025. As this region is prone to several diseases such as Ebola, H1N1, and avian flu, the statutory government bodies are promoting the usage of hand care products like sanitizers and hand wash. Thus, the market in this region is expected to boost in the upcoming years.

Hand Care Market Share Insights

The key players like Procter & Gamble; Unilever; Beiersdorf; Johnson & Johnson Services, Inc.; and Coty Inc. dominate the global markets. They are constantly deriving product launches and developments using natural as well as organic ingredients to gain a competitive advantage over others.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., Germany, U.K., China, India

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis on latest industry trends in each of the sub-segments from, 2015 to 2025. For the purpose of this study, Million Insights has segmented the global hand care market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Beauty Product
    • Hand Wash
    • Sanitizer

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Online
    • Drugstore
    • Supermarket & Hypermarket
    • Specialty Stores

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
       • Germany
       • U.K.
    • Asia Pacific
       • China
       • India
    • Central & South America
    • Middle East & Africa

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