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Home Bedding Market Size, Trends, 2025 | Industry Analysis Report

Home Bedding Market Analysis Report By Type, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619802  |  Published: June 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global home bedding market size was valued at USD 60.76 billion, in 2018 and is anticipated to grow at a CAGR of 5.1% over the forecasted period, from 2019 to 2025. The market growth has majorly driven by factors such as increasing consumer spending on home interior and growth of the housing sector. In addition, the manufacturers are offering premium quality products that complement different interiors, thereby expected to fuel market growth over the forecast period.

Easy availability of premium home bedding products with several functional benefits has attracted more consumers in purchase of new home bedding.Further, increasing spending on relaxed bedding products to experience rejuvenating sleep is also propelling market growth. Some of the other factors driving the market growth are the innovation in fabric material including Egyptian silk and cotton, rising trend to change products frequently and demand for premium and specialty linen.

U.S. home bedding market

Growing awareness for health and wellness has made consumer conscious about health benefits of any product before purchasing.For example, some e-commerce brands are selling premium quality memory foam mattresses at affordable prices than traditional manufactures along with natural flame-retardant materials and plant-based foams. The manufacturers are mainly focusing on natural material made by tencel, bamboo, and cotton to control moisture and provide better breathability. Companies are also introducing woolen duvets and woolen comforter, as it controls temperature and offers moisture control, along with dust resistance quality.

The consumers are highly spending on home decoration as per the latest interior trend. In addition, the rising consumer preference and awareness related to home bedding are offering new opportunities for linen and mattress startups. Around 80.0% of Americans prefer cotton-beddingtextiles, which are expected to drive the market growth over the forecast period.

Type Insights

By type, the home bedding market is segmented into mattresses, bed linens, pillows, and blankets. In 2018, the bed linens held the largest market share of 33.0%. This category includes duvet covers, bed covers, pillow covers, and bedsheets. The growth of bed linens is attributed to rising consumer preference for quality products. Hence, the manufacturers are focusing on offering improved and new quality products along with attractive designs. With the increasing trend of premium quality products, the manufactures are striving to introduced bed linen with softer than cotton and control moisture. For instance, in 2018, Sheets & Giggles introduced lyocell bedsheets, whichare made from tree eucalyptus that use 95.0% less water than normal cotton linen.

Other bedding products such as blankets, pillows, and mattresses together held more than 60.0% market share, in 2018. The mattress is gaining popularity due to growing awareness about sleep health among consumers. This is anticipated to open new avenues for manufactures to tap the consumer's demand. For example, in 2016, some startups like Leesa, Saatva, and Casper have generated huge profits by selling luxurious and refined products.

Distribution Channel Insights

By distribution channel, the home bedding market issegmentedinto offline and online channels. The offline sales channel accounted for the higher market share about 74.0%, in 2018. The offline channels include multi-brand stores, specialty stores, mass merchant and retail channels. Easy availability and physical checking of product’s specificationare the major factors to drive the segment growth. For example, in the U.S., around 65% of consumers prefer mass merchants followed by 28% from specialty stores, 40% from retail, and 29% from departments. In India, the malls account for around 22% and 55% retail purchase.

Global home bedding market

On the other hand, the increasing number of tech-savvy consumers and the influence of e-commerce portals have been gaining traction among consumers, which is expected to drive the growth of online distribution channels in this market. In addition, the emergence of third-party distributors such asMyntra, Amazon and Textile.eu are offering their products through online platforms such as Fab India, D’dcor, and Raymond. Some of the e-retailers included in this market are Boll & Branch, Saatva and Casper.

Regional Insights

Asia Pacific accounted for the largest market share of over 35.0%, in 2018. The high revenue share can be attributed to increasing middle-class population, growing household ownership, increasing consumers' preference for premium quality bedding products to complement their interiors. Moreover, the increasing trend of the nuclear household is expected to fuel market growth. Growing penetration of new and international manufacturers in several countries including India is resulting in a broad product portfolio.

North America is projected to witness significant growth from 2019 to 2025 owing to rising consumer awareness regarding proper bedding material and healthy sleep. According to consumer trends, around 80.0% of people prefer cotton-bedding material followed by 3.0% satin fabric. Furthermore, the increasing number of household constructionis anticipated to further boost regional market growth over the forecast period.

Home Bedding Market Share Insights

The manufacturers included in this market are American Textile Company, Coast Feather Company, Bombay Dyeing Acton & Acton Ltd., Crane & Canopy, Boll & Branch LLC, Beaumont & Brown Ltd., WestPoint, D’décor, Hollander, and Frette.

The manufacturers are focusing on product offerings to gain more market share. As consumers are willing to pay for premium products, manufacturers are developing luxury bedding products like hybrid mattresses. For example, in 2018, Serta Inc. introduced of iComfort mattresses by using hybrid technology. Moreover, the manufactures are also introducing eco-friendly home bedding products. For example, Sheets & Giggles launched lyocell bed sheets, whichare made by eucalyptus trees.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., U.K., Germany, India, China, Brazil

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and countryl evels, and provides an analysis on latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global home bedding market report based ontype,distribution channel,and region:

• Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Mattresses
    • Bed Linens
    • Pillows
    • Blankets
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa

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