Massage Equipment Market Analysis Report By Product, By Application, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619815  |  Published: June 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods

Industry Insights

The global massage equipment market size was worth USD 6.9 billion in 2018. The rise in the number of shopping malls and other commercial stores offering different massage equipment is attributing to the growth of the market. The popularity of massage is gaining traction among end-users largely because of various health benefits associated with it.

As per the U.K Mental Health Foundation research, 74% of the population suffer stress in one form or the other. Additionally, in the American Psychological Association research, it was found that nearly 77% of the American population experience stress-related issues. Symptoms such as headache, muscle tension, dizziness, and fatigue are common among such populations. Thus, the growing occurrence of such stress-related disorders is driving people towards massage therapy, thereby, supplementing the market growth.

U.S massage equipment market

The lower back pain problem is one of the most common among modern generation people. Factors such as sedentary lifestyle, hectic working hours, and lack of exercise are attributing to back problems among people. As surveyed by The Good Body, around 80% of people in America will have some kind of back pain at some stage of their lifetime. Further, it has been projected that nearly 10% of people in the world have lower back pain problems and the number of such people is increasing gradually. The use of massage equipment provides immediate relief against such issues and with proper workouts, back problems can be cured completely.

As per the American Massage Therapy Association, various health problems associated with old age can be treated by Massage. Problems such as blood pressure, body pain, and dementia can be solved with the proper use of massage. Currently, around 9% of the world population is above 65 years plus and this number is projected to be around 17% by the end of 2050. The rise in the aging population has led to an increasing number of people with diseases such as blood pressure, osteoarthritis, dementia, and others. Thus, the aforementioned reasons are anticipated to augment the use of massage equipment over the forecast period.

Product Insights

Among different types of massage equipment, in 2018, massage chairs & sofas held over 50% of the market share. The growing use of this equipment at various places such as malls, residences,s, and airports are attributing to the growth of the massage equipment market. This equipment helps in regulating blood pressure, heart rate, and insulin intake, thereby, offering relaxation and reducing stress. Further, massage chairs’ use results in good sleep, thus, offering benefits against cardiovascular diseases.

Handheld massagers, on the other hand, are projected to grow at the fastest pace with a CAGR of 9.6% over the forecast period. Benefits such as the portability of this equipment are driving their demand. Lightweight and ergonomic design are key features of this equipment that attract consumers. Most of such equipment is chargeable and thus, offering convenience to end-users.

Application Insights

Among different applications, in 2018, the commercial segment held over 80% of the market share. Massage equipment is used at various commercial places such as airports, shopping malls, and railway stations. For example, Massage-O-Matic has been installed in Amsterdam Airport. This chair functions on the principle of Shiatsu technology and every eight-minute costs 4 euros. This service is available 24x7 and provides relaxation to passengers. Similarly, the use of such massage equipment is gaining traction in parlors and spas, thereby, fueling the segment growth.

Global massage equipment market

Besides, the home segment is estimated to grow the fastest with a CAGR of 9.4% over the forecast duration. The growing popularity of massage equipment among residential consumers for back, feet, capillaries, and cervical is attributing to the growth of the market. Further, the use of electronic massage equipment is surging owing to various benefits such as relieving pain related to chronic diseases, muscle relaxation, and skin texture improvement associated with them.

Regional Insights

In 2018, North America led the market and accounted for USD 2.8 billion in revenue. The growing number of sports aficionados in countries such as Canada and the U.S is attributing to the growth of the regional market. Besides, the rapidly increasing U.S tourism industry has led to a rise in the number of commercial set-ups that deploy massage equipment, thereby, bolstering the demand for the market.

With an expected CAGR of 10.2% over the forecast duration, Asia Pacific is the fastest-growing market. Further, the region is projected to remain a lucrative destination for investors owing to the growing increasing fitness trend among millennials in countries such as India and China. Additionally, the rise in the number of fashion and spa industries in these countries is further anticipated to promote the growth of the market from 2019 to 2025.

Massage Equipment Market Share Insights

Key players operating in the market are JSB Healthcare, Casada International, Prospera, OSIM International Ltd, and Panasonic among others. These players are focusing on various strategic initiatives such as merger & acquisition, new product launches, and expanding their business presence. For example, Xiaomi, in June 2019, started a crowdfunding campaign to develop a new product named Momoda Smart AI Full Body Massage Chair. MIJIA application is used to regulate this equipment, and it costs USD 953.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Germany, France, U.K., China, India, and Japan

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global massage equipment market report on the basis of product, application, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Chairs & Sofas
    • Back Massagers
    • Handheld
    • Neck & Shoulder
    • Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Commercial
    • Home

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • France
        • U.K.
    • the Asia Pacific
        • China
        • India
        • Japan
    • Central & South America
    • Middle East & Africa (MEA)

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