Organic Bedding Market Analysis Report By Type, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global organic bedding market size was accounted for USD 760.1 million, in 2018 and is anticipated to grow at 5.1% CAGR over the forecast period 2019 to 2025. Consumer preference towards premium lifestyle products owing to rising living standards is driving the market growth. Additionally, increasing demand for sustainable and durable products has been driving the growth of the market.

Organic bedding products are extremely comfortable and beneficial owing to the lack of chemical additives. These products are grown naturally, free from harmful pesticides, and are environmentally safe dyeing, bleaching, and finishing process with typically grown cotton. The organic mattress also helps in the natural alignment of the spine while sleeping due to the use of organic materials in its making. Rising sleep problems in North America are anticipated to benefit from these products owing to good sleep. Hence, consumers spend a huge amount improving and remodeling their homes that are likely to propel market growth.

Quality sleep and a healthy lifestyle go hand in hand. This is motivating producers to introduce new products to the organic bedding industry. Additionally, manufacturers are also witnessing high demand for plant-based bedsheets produced by materials like bamboo, Tencel, and organic cotton. These materials make the fabric more breathable and of fine quality. Further, companies are also introducing organic woolen duvets and comforters to reduce the risk of dust mites and provide better monitoring of temperature and moisture.

Consumers having asthma problems are mostly encouraged to switch to organic comforters and sheets for reducing their breathing difficulties resulting from chemical additives in certain fabrics. Additionally, organic bedding is a better choice for consumers having sensitive skin as non-organic bedding results in breakouts because of the residual dust particles hidden in the covers or sheets. Hence, manufacturers are more focused on producing organic products. For example, organic bedding made up of shredded latex and poly-fil is manufactured by Essence of Bamboo. This combination of shredded latex and poly-fil helps in retaining the softness and bounce for a longer duration and also improves the airflow of the product.

Type Insights

The bed linen segment dominated the market with above 33.7% of the share in the total revenue in 2018. Increasing adaption of eco-friendly and sustainable products is propelling the demand for organic bed linen. The bed linen segment consists of products like bed and pillow covers, duvet covers, and bedsheets. Bed linen products are majorly associated with healthy sleep, which, in turn, improvises brain health, learning, and counterbalancing mental health symptoms. Therefore, the market is expected to witness the dominance of this segment over the forecast period.

The mattress segment is anticipated to grow at a CAGR of 5.2% over the forecast period. Increasing cases of backache problems amongst the youth and older generation because of improper sleeping positions can be cured by good quality sleep that is aided by organic mattresses. As per studies, about 27 million Americans that belonged to the 18 years old age group were having back problems due to irregular sleeping patterns in 2017. Hence, good quality sleep is essential which is promoted by organic mattresses.

Regional Insights

The Asia Pacific dominated the market with 38.9% of the share in 2018. Growing retail networks in the region and rising awareness regarding high-end and good-quality bedding products have gained traction in the market. Additionally, growing construction activities for infrastructural development in emerging economies like India, Indonesia, and China are anticipated to drive the demand in this segment. Further, rising in-situ and commercial construction in India due to the Smart City Mission enrolled by the country is concentrating on rapidly developing the infrastructure in the country. Additionally, the rapid rate of urbanization and increasing population is anticipated to have a positive impact on the market. Moreover, an increase in spending of consumers in this region to maintain their luxurious lifestyle along with healthy living is expected to propel the demand for organic bedding.

The rapidly growing hospitality sector is also driving market growth. The increasing preference of consumers in North America towards organic and natural products to attain a healthier lifestyle is driving the growth of the organic bedding market. This region is anticipated to grow at a CAGR of 5.3% over the forecast period. A large number of households prefer buying organic bedding, thereby driving the demand in this region. Considering the high demand, key players are focusing on introducing new products to strengthen their position in the market.

Impact of COVID-19

The recent outbreak of COVID-19 has adversely affected the demand for organic bedding, thereby, impeding the market growth. Following the pandemic outbreak, several governments across the globe imposed the lockdown, which, in turn, severely affected the supply chain of organic bedding products. Additionally, consumers spending on non-essential products has gone down considerably as the coronavirus outbreak lead to economic recession globally, thereby, restricting the market growth. However, with relaxing lockdown norms, the supply chain is expected to get on track. Also, people spending on personal care and overall health are projected to increase, which is anticipated to positively affect the market growth.

Organic Bedding Market Share Insights

The market is highly competitive. Some of the major players of the market include Good Night Naturals, The Natural Sleep Store, L.L.Bean, The Company Store, WJ Southard, The Organic Mattress, Magnolia Organics, Parachute Home, COYUCHI, and Boll and Branch. These companies are focusing on increasing their production capacity by adapting innovative technologies to meet the rising product demand. For example, Parachute Home introduced an environment-friendly and organic mattress in January 2019 with its direct-to-consumer approach all over the U.S.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global organic bedding market report based on type and region:

• Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Mattress
    • Bed Linen
    • Pillows
    • Blankets
    • Others

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • The U.S.
    • Europe
        • Germany
        • The U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa