Pet Monitoring Camera Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global pet monitoring camera market size was accounted for USD 49.5 million, in 2018 and is anticipated to grow at 26% CAGR over the forecast period. The increasing number of pet adoption, especially among the millennials, is driving the demand for the product. Moreover, the increase in spending on monitoring devices and pet accessories backed by the increased buying power of consumers has been propelling the market growth.

Proper care of pets is rather stressful for the working-class population owing to the hectic schedule. As a consequence, the pets are at the risk of suffering from loneliness and depression when they are left to stay at home alone. Monitoring cameras have been gaining recognition amongst consumers for keeping tabs on their pets at home. These products are primarily used for monitoring, interacting, treating, entertaining, and training pets.

In the developed countries of North America and Europe, the pet monitoring camera market has been gaining considerable traction. The rising number of dual-income households encourages consumers to spend more on pets. Increasing focus on pet safety and the growing trend of pet adoption is anticipated to drive the growth of the market. Moreover, the constant rise in the number of millennials owning pets along with the growing adaption of advanced technologies has been proliferating the market growth.

An increase in digital marketing, improvement in distribution channels, promotional activities through social media, and easy access to the internet have also been driving the market growth. However, the adoption rate of pet monitoring cameras might slow down in the near future owing to its high price. The middle-income group of pet owners thinks twice before installing these cameras because they are quite expensive. Most of the products require constant cloud connectivity that is a matter of contention in several growing economies like India, Malaysia, and Indonesia.

Distribution Channel Insights

The offline channel of distribution dominated the market with a share of over 85% in the total revenue, in 2018. The increasing number of supermarkets & hypermarkets has been driving the demand in the offline retail segment. Over the last few years, manufacturers have been using a composite business model that includes both physical stores and online retails catering to a large consumer base.

The online channel of distribution is anticipated to grow at the fastest CAGR of over 28% in the forecast period. The rapid development of e-commerce in the consumer electronics industry is projected to increase the online sale of pet monitoring cameras in the coming years. Amazon dominated in online sales of pet products, in 2018. PetSmart Inc.; Petco Animal Supplies, Inc.; Walmart; eBay Inc.; Costco Wholesale Corporation, and Target Brands, Inc.; are some of the major e-commerce retailers present in the industry.

Product Insights

The one-way video functionality products dominated the pet monitoring camera market with over 85% of the share, in 2018. Pet owners can live stream HD videos with sound and recorded video clips of their pets on their smartphones with the help of these products. Most of these products allow either one-way or two-way voice communication for owners to interact with their pets. Over the last few years, manufacturers have added various innovative functions to their products, including laser dot chase game, automatic treat dispenser, customizable built-in ringtone, temperature monitoring, snapshots capturing and motion, and sound detection capabilities. These functions facilitate consumers in better interaction with their pets.

The two-way video functionality product category is anticipated to grow at the fastest CAGR of 26.7% in the forecast period. This product category is gaining notable popularity amongst consumers owing to the increasing demand for multi-purpose monitoring devices. With the help of these devices, owners visually interact with their pets and feed them at desired times, make them play, and entertain them. For example, PetChatz introduced its two-way premium HD video and audio camera, in 2014, which included features like two-way video chats, entertainment with DOGTV, pet-to-parent messaging (pawcall), treat dispense, calming aromatherapy, and brain games. These products have unique and innovative features because of which they have been gaining popularity amongst the consumers.

Regional Insights

North America dominated the market with over 50% share in the total global revenue, in 2018. The increasing number of pet owners along with the increasing buying power of the consumers has been driving the growth of the market in this region. In 2018, the American Pet Products Association, Inc. stated that around 68% of U.S. households owned a pet. The expenditure on this segment has been considerably increased over the last few years. In the U.S., the expenditure on pets and domestic animals was more than USD 72 billion, in 2018. In the same year, there were over 60 million households owned a dog and more than 45 million people owned a cat in the country.

Asia Pacific is anticipated to grow at the fastest CAGR of over 26% in the forecast period. Rapidly growing urbanization has been accelerating the adoption of companion animals in the region. The amount spent on domestic animals has been significantly increasing in countries like India, Japan, Australia, and China. For example, 92% of cats and 76% of dogs are pets in Australia that implies a significant potential for the rise in demand for monitoring cameras in the country in the near future.

Pet Monitoring Camera Market Share Insights

The major players in the market include Tomofun (Furbo Dog Camera); Guardzilla; Petcube, Inc.; Acer Inc.(Pawbo Inc); Hangzhou Hikvision Digital Technology Co., Ltd. (Ezviz Inc.); Vimtag Technology Co., Ltd.; Wagz, Inc.; Motorola, Inc.; Zmodo; and Anser Innovation LLC (PetChatz). The manufacturers have been closely working with behaviorists and professional trainers over the past few years to improvise their products. Moreover, to cater to a large consumer base and gain a competitive edge in the market, the manufacturers have been producing innovative and technologically advanced products. 

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global pet monitoring camera market report based on product, distribution channel, and region:

• Product Type Outlook (Revenue, USD Million, 2015 - 2025)
    • One-way Video Functionality
    • Two-way Video Functionality

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • Japan
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa