Portable Media Player Market Analysis Report By Media Type, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619558  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods

Industry Insights

The global portable media player market was worth USD 21.15 billion, in 2018. The market is estimated to grow at a CAGR of 4.0% during the forecast years, 2019 to 2025. Growing demand for a compact and durable product is fueling the market growth. The introduction of innovative products with features such as flexible storage, excellent audio-video quality, and compatibility is further bolstering the product demand.

Owing to technological developments, the integration of various features such as Bluetooth connectivity, Wi-Fi, and others have resulted in making these products compatible with other devices. For example, premium cars are equipped with audio-video players, which have high data storage capacity. In addition, these media players are compatible with smartphones, which further enriches the consumers’ experience. All these aforementioned features are fueling the growth of the market.

North America Poratble Media Player market size

Emerging countries such as India and China are witnessing a rise in demand for entertainment devices. These regions offer lucrative opportunities for the introduction of new products. Increasing consumers’ purchasing power led to a rise in spending on entertainment products. For example, over 389,000 units of an entertainment device named SaregamaCaravaan were sold, in 2018. This music player offers built-in speakers, long battery life, several regional language songs, and other features.

Owing to technological advancements, media players that are compatible with smartphones and tablets are gaining traction. However, increasing penetration of smartphones and tablets with excellent media players is likely to pose a challenge to the growth of the portable media players market.

Media Type Insights

Among different product types, the portable audio player occupied the largest market share with 57.29%, in 2018. The demand for music player devices is higher than videos. Further, the introduction of features such as audio recording has resulted in increasing the popularity of audio devices. Growing preferences to listen to audio music while traveling, exercising, and working is estimated to bolster the demand for this segment. The estimated sales of portable audio devices were between 184 Billion to 246 Billion in Europe.

The video segment, on the other hand, is estimated to grow at a CAGR of 4.1% during the forecast years, 2019 to 2025. Growing millennials' inclination towards web series, movies and online video content is proliferating the growth of this segment. Manufacturers are focusing on the introduction of media player devices that are compatible with both audio and video. For example, ARCHOS Hello launched by Archos is compatible with both audio and video.

Distribution Channel Insights

The offline segment accounted for the largest market share, in 2018. This segment held 77.22% of the share in the same year. Availability of multiple offline stores, sales executive guidance in product selection, and free product demonstration are the key factors driving offline sales. Walmart, Gamestop, Costco, and others are some of the leading offline retailers in the United States.

Global portable media player market

The online segment is estimated to grow at the highest CAGR of 4.2% over the forecast period. Easy internet access, growing multi-channel retailing, and a rise in e-commerce platforms are supplementing the growth of the online segment. Owing to the growing sales through the online channel, leading offline players such as Apple, Chroma, Samsung, and others are offering their products through online channels as well.

Regional Insights

North America occupied the maximum share in the portable media player market, in 2018. The growing entertainment & media industry and increasing penetration of smart connecting devices are attributing to the regional growth. Further, consumers’ inclination towards the adoption of new technologies is encouraging manufacturers to focus on the development of innovative products. As of July 2016, over 40% of households in the United States had portable media players.

Asia Pacific is expected to be the fastest-growing market with an expected CAGR of 4.6% over the forecast years. The growing trend of westernization, changing lifestyles, and the emergence of new products are fueling the market growth in this region. Unorganized players account for the considerable market share, in the Asia Pacific. Players such as AIYOS Technology Co., Ltd., Shenzhen GemDragon Display Technology Co., and others are among the leading indigenous companies in China that offer portable media devices.

Portable Media Player Market Share Insights

Key players in the market are SanDisk Corporation, Microsoft Corporation, Coby Electronics Corporation, Archos, Samsung, Koninklijke Philips N.V, Cinepal, and Apple Inc. among others. These players are focusing on new product development. Rising demand from emerging countries provides a lucrative opportunity for these players.

Companies are also focused on product modification and the integration of additional features.  For example, Chinese audio device manufacturers FiiO introduced its latest portable media player to the Indian market. This newly launched device is equipped with DACs, players, headphones, amplifiers, and other features.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report coverage        

Revenue forecast, company share, competitive landscape, growth factors, and trends

Country Scope

U.S., Germany, U.K, India, China, Brazil, Africa

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global portable media player market report based on media type, distribution channel, and region:

• Media Type Outlook (Revenue, USD Billion, 2015 - 2025)
    • Audio
    • Video

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • Africa

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