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Global Scented Candles Market Size, Share, 2025 | Industry Report

Scented Candles Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619490  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global scented candles market size was accounted for USD 310.7 million, in 2018. Growing popularity of candle massage and different kinds of aroma therapies is driving the product demand. Scented candles help in healing process by creating a soothing environment. Therefore, they have wide application in such theapeutic processes. It helps people to maintain their concentration while meditating. Essential oils are used in these candles to spread a pleasing fragrance that heals stress and re-energizes the soul. Moreover, every kind of essential oil has its own uniqueness and importance in various therapies. Hence, consumers demand for customized products that satisfy their requirements.

More than 2000 different fragrances are incorporated in these products. The most preferred fragrances are lemon, blueberry, lavender, chocolate, rose, caramel, vanilla, balsam, cherries, and cedar. Premium scented candles have three layers of different fragrances fused together. These layers are named as top note, middle note, and base note. For example, The Yankee Candle Company launched a product named Farmstand Festival which resembles the fragrance of autumn market. It is a fusion of rich berries, weathered woods, and mulled fruits layered together to from top note which resembles blackberry and elderberry, middle note which resembles mahogany and bayberry, and base note which resembles rustic scent of barn wood.

us scented candles marketThe organic scented candle consists of natural essential oils in high concentration which helps in healing physical and mental stress by soothing the senses through its relaxing fragrance. Therefore, this product is extensively used in various aroma therapies. For example, the candles with lemon scent help in boosting the mood, enhancing the concentration and uplifting one’s spirit. Consumers who have been constantly using this product are benefitted with boosted immunity, improved digestion and blood circulation, reduced skin problems, and reduced problems of headache and severe migraine.

Thousands of people are including these candles in their home décor ideas to give their homes a personal touch. Pastel colored candles add a soothing touch to the living rooms and bedrooms. They enhance the indoor environment and add a charm to one’s home. Moreover, people use flowers and candles of different colors together to create a warm welcoming atmosphere. This is expected to boost the market growth over the forecast period.

Product Insights

In 2018, the segment of container-based candles accounted for the largest market share of over 55%. These candles do not require stand or candle holder to hold them. Therefore, consumers prefer these candles over others as they offer more convenience. The candle wax is not wasted because after ignition it is collected in the container itself. Therefore it can be reused many a times. This factor is expected to contribute to the segment growth from 2019 to 2025.

During festivals and celebrations such as Diwali, Christmas, birthday parties, thanks giving, and others, people gift these candles to their relatives and friends. This is expected to proliferate the product demand over the forecast period.

Distribution Channel Insights

In 2018, convenience stores held the largest revenue share across the global scented candles market. Growing number of convenience stores in countries such as China, Australia, Japan, and India are expected to fuel the segment growth. For instance, in China, more than 700 convenience stores are expected to set up in major cities such as Wuhan, Beijing, Shanghai, and Xi’an in June 2019. Further, it is reported that by the end of 2020, number of convenience store in Xi’an would be more than 3000. Number of convenience stores in Japan is also expected to rise in a similar fashion. As of 2018, number of convenience stores in the country is more than 50000 out of which 7000 are there in Tokyo.  

global scented candles market

The segment of online distribution channel is projected to grow at the fastest CAGR of 9.2% over the forecast period. Rising penetration of internet and ecommerce portals is driving the segment growth. Leading online retailers of scented candles include Amazon, Prosperity Candle, Candle Warehouse, Candles Scandinavia Group AB, and Nordic Nest. Key manufacturers are focusing on strengthening their distribution network across both offline and online channels. 

Regional Insights

In 2018, North America was the largest and the most prominent market for scented candles which held the market share of over 35% owing to rising popularity of aroma treatments and growing number of massage parlors and spa in countries including Canada and U.S. The scented candle market in Asia Pacific is projected to grow at the fastest CAGR of 9.0% over the forecast period. The growth is attributed to emerging trend of gifting these candles to the friends and relatives on special occasions such as birthday parties and thanksgiving and during festivals in countries such as New Zealand, India, China, Japan, and Australia.        

Scented Candles Market Share Insights

Some of the leading players in this industry include The Very Good Candle Company, Newell Brand, Goose Creek Candle, Broken Top Candle Company, The Copenhagen Candle Company LTD, Kringle Candle Company, Estee Lauder, L Brands, Manzanita Capital, Village Candle Inc., and Bridgewater Candle Company. These players are focusing on strategic initiatives such as mergers and acquisition to expand their global presence and to strengthen their distribution network. Moreover, they are synchronizing their value chain to ensure best-quality production.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America & Middle East & Africa

Country scope

U.S., Germany, France, U.K., China, Japan, India

Report coverage              

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global scented candles market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Container Based
    • Pillars
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Hypermarket & Supermarket
    • Convenience Stores
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • France
        • U.K.
    • Asia Pacific
        • China
        • India
        • Japan
    • Central & South America
    • Middle East & Africa (MEA)

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