• US: +1-408-610-2300
  • Toll Free: +1-866-831-4085
  • Login / Register
Shaving Foam Market Size & Share, 2025 | Industry Analysis Report

Shaving Foam Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619628  |  Published: May 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global shaving foam market size was accounted for USD 437.42 million, in 2018. It is estimated to grow at a CAGR of 4.08% during the forecast period, 2019 to 2025. This growth is attributed to rising demand for men grooming products and rising concerns for health and personal hygiene among men across the globe.

Traditional shaving creams are being replaced by shaving foam owing to its soft texture and creamy format which provides improved lubrication. Moreover, shaving foam can be easily applied and removed because it is lightweight and airy. In addition, consumers tend to spend more on personal grooming products, which is anticipated to drive the product demand over the forecast period.

U.S. shaving foam market size

This product eliminates problems such as redness, itching, razor burns, allergies, and dryness as it forms a thin layer between skin and razor. Its nourishing formula helps in moisturizing the skin preventing it from various rashes and allergies. Furthermore, number of professional salons and barber shops is increasing rapidly. This is anticipated to further drive the product sales from 2019 to 2025.

Products with high concentration of chemicals have harmful effects on skin, thus, manufacturers focus on replacing these chemicals by organic and natural ingredients. In addition, manufacturers are launching products with innovative fragrances and ingredients such as cocoa butter and activated carbon to enhance shaving experience. This factor is estimated to proliferate the product demand.

Some factors such as trend of keeping full bread and prevalence of electric trimmers are expected to give tough competition to shaving foams over the forecast period, thus, affecting the market growth.

Product Insights

On the basis of product, the shaving foam market is segmented into organic and conventional products. In 2018, the conventional product segment accounted for the largest share of 79%. Nowadays, men prefer shaving products that are comfortable and quick. This factor is expected to drive the product demand especially among working class people. Moreover, presence of key players such as Gillette and Nivea is projected to drive the segment growth from 2019 to 2025.

Organic product segment is projected to grow at the fastest CAGR of about 5.73% over the forecast period. High concentration of harmful chemicals can damage the skin cells. However, organic ingredients reduce the side-effects of harmful chemicals by moisturizing and hydrating the skin. This factor is anticipated to proliferate the demand for organic shaving products over the forecast period.

Distribution Channel Insights

In 2018, the segment of offline distribution channel accounted for the revenue of USD 386.96 million. Offline channels include organized stores such as supermarkets, hypermarkets, and convenient stores. Presence of store associates who guide the consumers while shopping through these channels and availability of variety of products at discounted price are some of the major factors anticipated to proliferate the sales of this product through offline channels.

Global shaving foam market share

The segment of online channels is projected to grow at a CAGR of about 7.09% from 2019 to 2025. Number of online retail stores like Myntra, Amazon, Nykaa, Paytm, and Walmart is increasing rapidly. These stores offer variety of shaving products at discounted price with doorstep delivery services. These factors are expected to drive the segment growth over the forecast period. Moreover, rising number of smartphone users and increasing penetration of e-commerce are also expected to further boost the product sales through online channels. 

Regional Insights

In 2018, Europe was the largest market for shaving foam products which accounted for 34% of the overall revenue. Increasing demand for personal grooming and cosmetic products in countries such as U.K., Germany, and France along with prevalence of organic/natural shaving products is expected to propel the market growth in this region.

Asia Pacific is projected to grow at a CAGR of 5.23% from 2019 to 2025. Presence of prominent brands like Beiersdorf AG and Procter and Gamble (P&G) in countries like India and China is expected to proliferate the growth in regional market. Furthermore, increasing popularity of men’s grooming products, rapid urbanization, and rising disposable income levels of consumers in this region are some of the factors anticipated to proliferate regional demand for the product.  

Shaving Foam Market Share Insights

Leading players in this industry include LÓreal S.A.; Procter & Gamble (P&G); AHAVA, Beiersdorf AG; Mary Kay Inc.; Roger & Gallet; Bulldog Skincare; Lush North America; and Biotherm. To gain an edge over other competitors, leading brands are focusing on strategic initiatives such as product innovation and mergers & acquisitions. For example, Gillette Venus went into collaboration with Vera Bradley, in April 2018, for developing a range of men’s grooming products such as razors, accessories, cartridges, and shaving creams. Moreover, new entrants can easily enter in this market owing to presence of limited number of competitors.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., Germany, U.K., China, India, Brazil, Saudi Arabia

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global shaving foam market report based on product, distribution channel and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Organic
    • Conventional

• Distribution Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa (MEA)
        • Saudi Arabia

What questions do you have? Get quick response from our industry experts. Request More information
Key questions answered in the report include
key questions
We also offers customization on reports based on specific client requirement.
Request for Customization

Choose License Type

Research Assistance

Ryan Manuel
Ryan Manuel

Research Support Specialist, USA

  1. Phone: +1-408-610-2300
  2. Toll Free: +1-866-831-4085
  3. Email: [email protected]
  • World's largest premium report database
  • Transparent pre & post sale customer engagement model
  • Unparalleled flexibility in terms of rendering services
  • Safe & secure web experience
  • 24*5 Research support service
  • 100% Secure Payments
  • Our Promise
  • 100% Service Assurance
  • Market Monitoring
  • Service Flexibility
  • 24X5 Care available