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Smart Pillows Market Size & Share, 2025 | Industry Analysis Report

Smart Pillows Market Analysis Report By Application, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619666  |  Published: May 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global smart pillows market size was accounted for USD 623.9 million, in 2018 and is projected to grow at the significant rate of CAGR over the forecasted period. The smart pillows provide benefits including controlling and detecting snoring which is projected to boost market growth. The controlling of snoring is performed with a certain mechanism. For instance, some products are designed with vibrations that can awake the sleeper to some extent to stop snoring, while some deflates and inflates the position of sleeper.

According to American research studies, in 2018, 24% of women and 40% of men are known to be habitual snorers. Extreme snoring can cause heart disease, diabetes, sleep disorders, and stroke. Due to these health problems the consumer is anticipated to get attracted towards product, which in turn is expected to propel market growth.

U.S. smart pillows market

According to a study by the Daily Dozers, the people in the countries such as Mexico, Chile, Saudi Arabia, Colombia, South Korea, Qatar, Hong Kong, Japan, UAE, and Kuwait sleeps for not more than seven hours. Sleep deprivation causes memory losses, obesity, weakened immunity, depression, chronic illness and hormonal imbalance.

Smart pillows measures the sleep motions and can provide regular reports about sleep conditions such as restfulness and sleep duration. Furthermore, they also provide cooling technology, ergonomic support, and guided meditation, these factors are expected to increase the demand for the product over the next few years.

According to a report by the Neuropathy Sleep Medicine, alarm clock does not track on sleeping stage and may end up waking up the sleeper from a deep sleep. This makes people groggy and this is not good for the health. These are some of the factors expected to drive the market over the forecast period. Further, tt is observed that, alarm clocks are quite harmful to human health. On the other hand, smart pillows allow users to set time range instead of accurate time which is synced with the sleep cycle of the person which also helps to restore energy. 

Application Insights

The smart pillow market is bifurcated into residential, and commercial based on application. In 2018, the residential segment held the largest share of over 90.0% in the overall market. The growth is attributed to rising awareness among consumers for better sleep. In countries like France, Australia, New Zealand, Belgium, and the Netherlands, the average sleep time of a person is over eight hours.All these countries have shown better performance on health and happiness aspects. This is attributed to balanced sleep time and lifestyle. Moreover, doctors & health advisors recommend this product for health benefits. Thus, these factors are expected to foster the demand for the product in the next few years.

The commercial segment is projected to grow at the highest CAGR of 32.2% over the forecasted period. The growing hospitality industry along with a rising number of hotels is a key factor driving the market growth. The growing tourism industry in countries such as India, China, Australia, Turkey and Sri Lanka is also bolstering the demand for the product.

Distribution Channel Insights

The distribution channels are bifurcated into offline and online. In 2018, the online channel dominated the market with a share above 90.0% in the overall market. Consumers are willing to pay more on advanced technology products. The increasing penetration of digital or e-commerce is one of the main reasons for the rise in online retailers. Online stores are open 24/7 and offer number of discounts on the products in the delivery and payment services.

Global smart pillows market

The offline channel is projected to grow at a significant rate of CAGR from 2019 to 2025. The offline channels is comprised of hypermarkets and supermarkets with special section for the furnishing and bedding segment. The consumers also prefer to buy from specialty stores due to factors such as after-sale service experience.

Regional Insights

In 2018, North America held the largest market share of over 45.0% in the overall market. According to an American survey, in 2018 over 35% of the population did not manage to sleep for at least seven hours. 20% of this people suffered from sleep disorders. Furthermore, it is observed that 97% younger adults also suffer from sleep disorder.

Improper sleep can cause problems such as restlessness, narcolepsy, obesity insomnia, and sleep apnea. Obesity is a major health issue in the U.S. according to National health statistics, over 39.0% adult population suffer from obesity. Thus, there is a high demand for the smart pillows in the region, which in turn is boosting the market growth.

Asia Pacific is anticipated to grow at a CAGR of 33.4% during the forecasted period. According to Doctor Erik Louis, south Asian people sleep for less than adequate time. Around 20% and 35% population from Thailand and Malaysia have insomnia issues. These health concerns are expected to propel the demand for the product.

Smart Pillows Market Share Insights

Leading players in the market include ADVANSA; Sunrise; 10minds; ZEEQ; iSENSE; MAETEL; MOONA; Pressure Profile Systems Inc.; smartData Enterprises Inc.; and Gio Clavis. Top players in the market are focusing on product innovations owing to the continuous demand from consumer base.

Major companies provide customized memory foams to meet the consumer needs. Audio systems are also integrated in the product, which is gaining traction among the customers.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America &Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, Brazil, and South Africa.

Report coverage             

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global smart pillows market report on the basis of application.

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Residential
    • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East &Africa (MEA)
        • South Africa

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