Stain Remover Products Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619823  |  Published: June 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods

Industry Insights

The global stain remover products market size was accounted for USD 19.7 billion, in 2018 and is anticipated to grow at a CAGR of 4.7% over the forecast period of 2019 to 2025. Rising awareness regarding health and hygiene and improving the standard of living is anticipated to propel the product demand. Further, consumers are overly concerned about the apparel they wear owing to the evolving fashion. This factor promotes the usage of stain remover products over conventional detergents as they clean the clothes excellently without hampering their quality and color.

Consumers are more concerned about their hygiene. Further, improving living standards has resulted in rising in expenses on apparel and clothing. For keeping one’s apparel stain-free and fresh, these products play an important role in maintaining the longevity of the clothes along with making them wearable. These features minimize the costs of clothing for customers and promote the utility of these products over the upcoming years.

U.S. stain remover products market

Consumers have been changing their preference to environment-friendly products that do not contaminate the water when disposed of. The manufacturers are focusing on new product launches to cater to the demand for green products. For example, Smith & Vandiver introduced an eco-friendly stain remover product called “Vaskaspotoff”. Such product launches increase the popularity of stain cleaners all around the world. Additionally, phosphates and synthetic chemicals like 1,4-Dioxane cannot be used in cleaning products because of their carcinogenic properties, as advised by the U.S. Department of Human and Health Service. Similarly, chemical compounds like nonylphenol ethoxylate are prohibited to be used in countries like Canada and some European countries as they impersonate the estrogen in the human body and cause hormonal imbalance that affects the reproductive system negatively.

Product Insights

Spray stain remover products are anticipated to grow at the fastest CAGR of 5.3% over the forecast period. Key manufacturers are continuously introducing new products to cater to the increasing demand for spray stain cleaners all around the world. For example, S. C. Johnson & Son, Inc., introduced its new spray stain remover named “Shout” in July 2015. This product offered easy cleaning of stains like blood, grease, grass, ketchup, mustard, and other artisanal food like kombucha, sriracha sauce, and kale. Further, the product has a chlorine-free formula, which makes it suitable for colored apparel. Liquid stain removers are also gaining traction in the market due to the convenience to use them. Further, these products reduce the wastage of water and provide rational results when used in washing machines.

Distribution Channel Insights

The online distribution channel is anticipated to grow at the fastest CAGR of 5.1% owing to easy availability and high convenience. Moreover, easiness of shopping products online has resulted in consumers preferring to buy these products through e-commerce websites like Flipkart, Amazon, Grofers, and Big Basket. Over the last few years, online grocery has been significantly growing in countries like India and China owing to the presence of a huge population of middle-income groups on a domestic level. Major e-commerce giants like Alibaba, Walmart, and Amazon have been focusing on investing more in these countries to promote the market growth of stain remover products.

Global stain remover products market

The offline distribution channel dominated the market in 2018 with over 80% of the share in the total revenue in 2018. Developing countries like India, Thailand, Indonesia, and Bangladesh have the unorganized retail sector as one of their major distribution channels. Many manufacturers also sell their products directly to consumers. Amway is considered one of the best direct sellers of household products like stain removers globally.

Regional Insights

North America dominated the stain remover products market with over 30% share in 2018due to increasing awareness of consumers regarding health and hygiene and apparel care in countries like Canada and the U.S. Key manufacturers like Henkel AG & Co. KGaA, The Procter & Gamble Company, Reckitt Benckiser Group, and Unilever are constantly introducing new products to capture a large consumer base.

Asia Pacific is anticipated to grow at a CAGR of 5.4% over the forecast period due to the presence of emerging economies like India and China. These countries are densely populated with a large population belonging to the middle-income group, thereby, providing lucrative opportunities for the stain remover products industry.

Stain Remover Products Market Share Insights

The major players in the industry include Church & Dwight; S. C. Johnson & Son, Inc.; The Procter & Gamble Company; The Clorox Company; Amway; CR BRANDS; Biokleen; LG Household & Health Care Ltd.; Unilever; Henkel AG & Co. KGaA; and Reckitt Benckiser Group plc. Moreover, key players have been using marketing strategies like launching new products, expanding distribution channels, mergers & acquisitions, and celebrity endorsements.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage        

Revenue forecast, company share, competitive landscape, growth factors, and trends

Country Scope

U.S., Germany, U.K., France, China, India, Brazil

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global stain remover products market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Liquid
    • Powder
    • Bar
    • Spray
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
        • France
    • the Asia Pacific
        • India
        • China
    • Central & South America
        • Brazil
    • Middle East & Africa

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