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Tobacco Packaging Market Size, Share, 2019-2025 | Industry Report

Tobacco Packaging Market Analysis Report By Product, By Material, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619567  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global tobacco packaging market size was worth USD 17.2 billion, in 2018. The market is expected to grow at a CAGR of 3.3% during the forecast period, 2019 to 2025. Increasing cigarette consumption globally is driving the growth of the market. Further, the launch of new tobacco products such as smokeless ones for chewing or dipping coupled with the growing popularity of e-cigarette is bolstering the demand for tobacco packaging products.

There has been a significant rise in cigarette consumption among working women residing in urban areas. This, in turn, is driving the market. Increasing workload and mental stress are the key reasons behind the rising number of women smokers. To reduce stress, people are opting for anti-depressants products, which has led to the rise in tobacco consumption.

North America tobacco packaging market

Rising consumers’ purchasing power and growing tobacco consumption in emerging countries are fueling market growth. Moreover, cigarette popularity among the young population is getting traction, which is expected to propel consumption. Various technologies such as hot-foil rotogravure & stamping and offset printing have emerged in the tobacco packaging industry in the recent past. These technologies are expected to positively drive the market.

However, tobacco is one of the major reasons for cancer. Governments and non-profit organizations impose a heavy tax to discourage consumption. Further, the awareness regarding its ill effect on health is also gaining traction. These factors, in turn, are projected to adversely affect market growth over the forecast period.

Manufacturers are emphasizing on innovative packaging for consumers’ convenience. Such packaging includes stand-up pouches, three-sided seal bags, flip-flop packaging and shrink sleeves. Flip-flop packaging is quite popular as it prevents cigarette against any damages. This form of packaging is widely used in western countries.

As reported by the World Health Organization (WHO), there were around 1.1 billion smokers globally, in 2019. Nearly 80% of these smokers are from low and middle-income countries where tobacco-related diseases are prevalent. In order to reduce the hazardous effect, manufacturers of tobacco products use cloves and green tea leaves. Such initiatives are expected to propel tobacco consumption, thereby driving the market growth.

Product Insights

Among different product types, secondary packaging accounted for USD 10.4 billion of market share, in 2018. This segment is expected to register considerable growth over the forecast period. Rising demand for innovative cigarette boxes and increasing cigarette consumption in social events/gatherings are anticipated to drive this category. Secondary packaging helps in protecting both tobacco products and original packing. This type of packaging is vital in transportation and storage, thereby fueling growth of the tobacco packaging market.

On the other hand, primary packaging is projected to grow with the fastest growth rate. Increasing demand for secure packaging solutions is driving this packaging type growth. Primary packaging seals the products entirely and prevents the contamination, thus, increases the shelf life of the products. Further, it also protects the product from being damaged during transportation. These features of primary packaging make it a popular packaging choice, and thereby driving the segment growth.

Material Insights

Among different materials types, paper box packaging dominated the market with 67.8% of the market share, in 2018. Further, this segment is likely to grow at the fastest CAGR over the forecast period. Paper boxes are used in nearly all tobacco packets as they provide a cost-effective and eco-friendly packaging solution. The protective foil of paper box protects the tobacco from any damages. Further, they are light in weight and can be carried easily from one place to another. All these aforementioned factors are projected to drive the segment growth over the forecast period.

Global tobacco packaging market

Plastic causes various health diseases, which, in turn, is boosting the growth of the paper made products. Moreover, the plastic ban imposed in different nations led to the introduction of environment-friendly packaging materials such as jute box. Growing demand for biodegradable materials is projected to increase the demand for secondary packaging.

Regional Insights

Asia Pacific occupied the maximum share with 31.5%, in 2018. The region is anticipated to grow with the highest CAGR over the forecast period. China is the largest manufactures and exporter of tobacco products. Owing to the growing popularity of chewing tobacco and cigarette, China is expected to be the leader in tobacco packaging in the coming future. Other Asia Pacific countries such as Japan, South Korea and India are projected to grow at a significant CAGR throughout the forecast period. Further, the region is witnessing the rise in consumption of e-cigarette as it is considered less harmful.

Middle East and Africa is expected to witness increased demand for tobacco products owing to the growing consumption of shishas and water pipes in the region. Due to the increasing trend of smoking different cigarette types, Middle East and Africa is expected to generate the constant demand for smoking products. Moreover, tobacco is economically vital for countries such as South Africa and Zimbabwe as it is regarded as an important source of income there. Thus, the growing demand for tobacco products in the region is anticipated to drive the global market.

COVID-19 Impact analysis

Tobacco packaging market has been negatively affected owing to the COVID-19 outbreak. Tobacco is considered a non-essential product. Following the subsequent lockdowns imposed across different part of the world, sales and manufacturing of tobacco products were restricted in order to arrest the spread of the coronavirus. Therefore, the closure of tobacco industry considerably affected the product demand. Despite the reopening of the tobacco industry in some part of the world, the demand for the tobacco product remained slow. Changing consumer preferences and unwillingness to spend on non-essential products is attributing to the slow growth of tobacco packaging industry.

Tobacco Packaging Market Share Insights

Owing to the presence of key players, the market is highly competitive. Several key players are WestRock, Mondi Group, Philip Morris International Inc., Sonoco, Amcor Ltd, Innovia Films, Reynolds American Corporation and Novelis among others. These key players are relying on merger & acquisition, joint ventures, innovative product launch and partnerships to strengthen their dominance in the market. Amcor invested in North America and Europe in order to improve their consumers’ experience.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report coverage        

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., Canada., Germany, China, India, and Brazil

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global tobacco packaging market report based on product, material, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Primary
    • Secondary
    • Bulk

• Material Outlook (Revenue, USD Billion, 2015 - 2025)
    • Paper Boxes
    • Metal
    • Others

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
        • Canada
    • Europe
        • Germany
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa

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