Virtual Production Market Analysis Report By Component, By Type, By End-user And Segment Forecasts From 2020 To 2027

Report ID: MN17620226  |  Published: April 2021  |  No of Pages: 200
Format: Electronic (PDF)  |  Industry: Media & Entertainment


With reference to the report published, the global virtual production market size was prized by USD 1260.5 million in 2019. It is estimated to witness a 15.8% CAGR from 2020 to 2027.


The increasing use of virtual production in advertisements along with the rising demand for visual effects (VFX) in global production studios of the motion picture is expected to impel the enlargement of the market for virtual production, during the forecast period.

The virtual production facilitates filmmakers to interactively imagine and go into the digital pictures for instance real-time virtual interactive backdrop setting, lifelike virtual characters, and three-dimensional graphics, inside the studio.

The recent enormous progressions in the area of virtual production have made possible the induction of the solutions, which permit the film producers to transmit the captured motion of an artist to virtual characters, afterward which can be previewed immediately, along with the recording of live-action and the expansion elements of the virtual set. Such type of result facilitates the producers of the film in planning and conveying their imaginative thoughts, in innovative and additionally instinctive ways.

Asia pacific virtual production market

The augmented acceptance of the LED video wall technology is increasing the execution of virtual production through the entertainment and media segment. The LED video walls show computer-created graphics in the backdrop and facilitate the film producers to catch visual effects, instantaneously.

The growing fame of the web series, holding three-dimensional visual surroundings and image special effects are cheering video creators to apply virtual production skills in their film content.

End-User Insight

The television sector is estimated to record the highest 17.4% CAGR, throughout the forecast period. This can be credited to the augmented infiltration of the television sets in emergent states. Besides, the improved popularity of smart television sets, including superior technical features like incorporated interactive web and internet, permits consumers to watch photo slide shows and videos, get into the internet, and view web pages on these devices.

The television sector is expected to surpass the movies section in the conditions of the overall revenue of the virtual production market, as well as retain the principal share of market revenue, by the completion of the forecast period.

The movies sector held the major share of the market for virtual production in 2019 and it was almost 30.5%. The significant growth in the budgets for movie production and the greater use of VFX in Hollywood and other local film studios are the factors powering the expansion of the movie sector.

The increasing movement of the shifting film shows from multiplexes and cinema halls to over the top (OTT) display places is permitting the film producers to contact bigger spectators. Consequently, this is anticipated to propel the enlargement of the division, during the forecast period.

Component Insight

The software sector retained the biggest market share in 2019; it was almost 42.0% and is estimated to keep hold of its domination, throughout the forecast period. The increasing usage of computer-generated graphics and visual effects in business commercials and cinema are likely to completely affect the expansion of the virtual production market. Besides, constant technical progressions in virtual production software solutions are permitting the growth of attractive content, by way of the integration of sophisticated VFX features.

The increasing addition of deep learning, as well as machine learning in virtual production resolution, is, moreover, estimated to impel the growth of the software including value additional features, powering the expansion of the division.

The hardware sector is expected to increase by a considerable speed and is estimated to have a subsequent place in the market for the duration of the forecast. This can be credited to the significant growth in the number of LED video wall screens for instantaneous backdrop visuals, necessary for the indoor shooting of the film.

The rising utilizes of the virtual production skill in TV shows and film studios are estimated to increase the demand for the hardware, necessary for the virtual production, for example, virtual camera arrangement, simulation cameras, and motion capture workstations, during the nearby future. The increasing recognition for realistic virtual characters along with three-dimensional design for video games and cinema is estimated to impel the requirement for computer graphics cards.

The service sector is expected to appear as the speedily developing division, during the forecast period. Mostly, the services are necessary for the duration of the making and post-production of some video content. The increasing figure of new-fangled videos, on diverse broadcasting platforms, is promoting the enlargement of the service sector. The division is expected to record a maximum of 17.8% CAGR, in the forecast period.

Type Insight

The production sector is expected to record a hopeful 17.8 % CAGR, during the forecast years. The capturing of the presentation, by means of a virtual camera, permits the video creator to represent the actions of an imagery character by means of replicating the movements of an actual actor. The group effort of imagery characters, along with the visual graphics by means of motion capture, is increasing traction and is expected to optimistically impact the virtual production market, during the nearby prospect.

Global virtual production market

The post-production sector held a 52.9% share in 2019 and ruled the market. This can be accredited to its vital position in editing plus working together with post-shoot videos, by means of visual effects (VFX) and graphics.

The section is estimated to observe capable openings for the enlargement, during the forecast period. Credit goes to the continued global growth in new-fangled projects of video creation on a variety of video display places. The increasing number of video broadcasters, through the internet, is bringing about hopeful development forecasts for the sector. 

Regional Insight

The regional market for virtual production in the Asia Pacific is expected to increase major footing in the international market and enlarge by 17.8% CAGR, during the forecast period. The local market is observing the maximum rate of implementation for the technology of virtual production in movie studios. South Korea, China, India, and Australia, are the major nations, pouring the demand for virtual production resolutions.

The growing fame of on-demand video content plus the rising demand for online video streaming, through the region, are furthermore influencing the market. Besides, Asia Pacific film producing business is the foremost business, to put into practice the technically highly developed filmmaking resolution.

North America retained almost 38.5% share, in 2019, and dominated the market. This can be accredited to the greater use of virtual production in key film studios within the region. These include Walt Disney Studios, Viacom CBS, Warner Media, and NBC Universal. Besides, large investments of the businesses, within the region, for R&D activities to improve superior virtual production software solutions, moreover encourage the progress of the provincial market. The increasing execution of the visual effects in sports events and business commercials are furthermore, pouring the enlargement of the local market.


The aggressive scenery of the market is disjointed and features the existence of a number of companies. The market has observed numerous mergers & acquisitions, in addition to planned joint ventures, within the latest days.

Some of the companies for the virtual production market are:

    • Vicon Motion Systems Ltd
    • Side Effects Software Inc (SideFX)
    • Mo-Sys Engineering Ltd.
    • HTC Corporation (Vive Port)
    • Arashi Vision Inc. (Insta 360)
    • 360Rize
    • Technicolor
    • Pixar (The Walt Disney Company)
    • NVIDIA Corporation.
    • Human Eyes Technologies
    • Epic Games, Inc.
    • Autodesk Inc.
    • Adobe

Report Scope

Report Attribute


The market size value in 2020

USD 1,411.8 Million

The revenue forecast in 2027

USD 3,952.9 Million

Growth Rate

CAGR of 15.8% from 2020 to 2027

The base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segment Scope

Component, type, end-user, region

Region scope

North America; Europe; Asia Pacific; South America; MEA

Country scope

U.S.; Canada; Mexico; Germany; U.K.; France; China; Japan; India; Brazil

Key companies profiled

360Rize; Adobe; Arashi Vision Inc. (Insta 360); Autodesk Inc.; BORIS FX, INC; Epic Games, Inc.; HTC Corporation (VivePort); HumanEyes Technologies; Mo-Sys Engineering Ltd.; NVIDIA Corporation.;; Pixar (The Walt Disney Company); Side Effects Software Inc (SideFX); Technicolor; Vicon Motion Systems Ltd

Customization scope

Free report customization (equivalent to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report provides forecasts for revenue growth at the global, regional, and country levels and an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For this study, Million Insight's has segmented the global virtual production market report based on component, type, end-user, and region.

• Component Outlook (Revenue, USD Million, 2016 - 2027)
    • Hardware
    • Software
    • Services

• Type Outlook (Revenue, USD Million, 2016 - 2027)
    • Pre-production
    • Production
    • Post-production

• End-user Outlook (Revenue, USD Million, 2016 - 2027)
    • Movies
    • TV Series
    • Commercial Ads
    • Online Videos
    • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2027)
    • North America
        • U.S.
        • Canada
        • Mexico
    • Europe
        • U.K.
        • Germany
        • France
    • The Asia Pacific
        • China
        • Japan
        • India
    • South America
        • Brazil
    • Middle East and Africa (MEA)

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