Watermelon Seeds Market Analysis Report By Type, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619613  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods

Industry Insights

The global watermelon seeds market size was accounted for USD 507.7 million, in 2018. It is projected to grow at a CAGR of 5.8% from 2019 to 2025. Nowadays, the lifestyle of people is becoming sedentary. There is very little involvement of physical activity that raised the problems of obesity and other serious health issues. Moreover, rising incidences of coronary heart disease among a large number of consumers due to heavy consumption of junk food and poor eating habits are the factors expected to proliferate the demand for watermelon seeds over the forecast period, 2019-2025.

Watermelon seeds are rich in vitamins, omega-3 & omega-6 fatty acids, amino acids, and proteins. Moreover, the consumption of these seeds helps in preventing asthma, fluctuation in blood pressure, overcomes constipation & digestion problems, and nourishes the skin. Therefore, many doctors and dieticians prescribe this product as a dietary supplement because of its nutritional benefits.

North America watermelon seed market

Type Insights

Based on type, the watermelon seed market is further segmented into dried, raw, and roasted seeds. The raw seeds segment held the largest share, in 2018. Raw seeds can be used as a substitute for fat in the majority of food products. This property is expected to boost the application of raw watermelon seeds in most of the food industries. Nowadays, consumers demand low-calorie and low-fat snacks such as cookies, bread, and wafers. Raw seeds are widely used in such products. Therefore, this factor is expected to drive the demand for the product from 2019 to 2025.

The roasted seeds segment is projected to grow at the fastest rate over the forecast period. The growth of this segment is anticipated due to raising awareness about the nutritional benefits of this product.  

Distribution Channel Insights

The offline segment held the largest global market share, in 2018. A wide range of products of different brands is easily available. Moreover, offline channels such as supermarkets, hypermarkets, grocery stores and, others offer products at discounted prices. These factors are expected to drive the segment growth over the forecast period.

Global watermelon seed market

The online distribution channel segment is projected to grow at the fastest CAGR of 6.6% from 2019 to 2025. Rising penetration of e-commerce sites such as Amazon and Flipkart and an increasing number of smartphone and internet users are some of the factors expected to boost product sales through online channels.  

Regional Insights

North America held the largest market share, in 2018 and is anticipated to further grow significantly over the forecast period. The presence of key players and an increasing number of vegan populations in the U.S. has made the country a prominent consumer of watermelon seeds in the regional market.

The Asia Pacific has registered the fastest growth during the forecast period owing to increasing concerns about health-related issues such as obesity and heart diseases, rising disposable income, and enhanced living standards in the region. Moreover, the rising penetration of internet and e-commerce platforms in the region is anticipated to drive regional sales of watermelon seeds.

Watermelon Seeds Market Share Insights

Leading players in this industry include Emerald Seed, Bayers, Vilmorin & Cie, Origene Seed, Syngenta, Rizhao Golden Nut Group, Qiaqia Food, Rizwan Seed Company, Hazera, and Tokita Seed. The key players are focusing on strategic initiatives such as partnerships and mergers & acquisitions to expand their product line and to enhance their global presence.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., U.K., Germany, India, China, Brazil, and South Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global watermelon seeds market report based on type, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Raw
    • Roasted
    • Dried

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • U.K.
        • Germany
    • the Asia Pacific
        • India
        • China
    • Central & South America
        • Brazil
    • Middle east & Africa
        • South Africa

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