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Wrapping Tissue Market Size & Share, 2025 | Global Industry Report

Wrapping Tissue Market Analysis Report By Product, By Application, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619801  |  Published: June 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global wrapping tissue market size was accounted for USD 1.21 billion in 2018 and is anticipated to register a CAGR of 4.0% from 2019 to 2025. The wrapping tissues has found wide range of applications like origami, kite making, and packaging. Blended type wood pulp is used for manufacturing high-quality paper. Moreover, the growing demand for packaged goods and attractive design in packaging along with rising e-commerce trends is expected to propel the demand for the product.

In addition, the growing consumer inclination towards craft and arts is supporting the market growth. For example, origami focuses on ancient arts to attract consumers. The product is highly used for decoration of boxes, hamper basket, and gift bags. In 2019, the e-retailing market of the U.S. is estimated to account for around USD 600 million.

U.S. wrapping tissue market

The growing packaging industry is projected to contribute to the market growth. The increasing demand for the high quality of the packaging of orders made through online platforms for efficient delivery is expected to boost the demand for wrapping tissue. Moreover, the rising consumer preference for new and attractive designed packages is expected to increase the demand for products in the next few years.

However, these tissues are harmful to the environment and society as it is non-recyclable. This makes the decomposition process very complex. Furthermore, the growing trend of eco-friendly products across the world may restrain the market growth.

Product Insights

The wrapping tissue market is bifurcated into virgin, mixed pulp, and de-inked depending on the product. In 2018, the virgin pulp segment held the highest share in the overall market. This product is a combination of water and cellulose fibers which are manufactured both mechanically and chemically. During the process of making de-inked pulp the fiber gets degraded at every cycle as removing ink from the printed paper is difficult. After 4 to6 cycles, the fiber gets weak and shorter and cannot be used thereafter.  Virgin pulp is the most preferred product type especially among manufacturers.

Application Insights

In 2018, the commercial segment held a market share in the overall market. This segment is projected to dominate in the coming few years owing to the high demand for packaging applications from manufacturers across industries such as healthcare, cosmetics and others. The segment holds a market share of over 50.0% in the overall market.

The residential segment is anticipated to grow at the highest CAGR of around 4.2% from 2019 to 2025. This growth is attributed to rising consumer interest for packaging products such as gifts, wraps, and hampers among the consumers.

Distribution Channel Insights

In 2018, the offline channel held the market share of more than60.0% in the overall market. The offline channel mainly includes medium and small level manufacturers, and other retailers which are offering packaging products. The retailers mainly rely on direct communication instead of e-medium platforms.

Global wrapping tissue market

The less awareness regarding placing orders easily through offline shopping is expected to bolster the market growth. Online channel is projected to grow at a fastest CAGR from 2019 to 2025. Some of the few players in the market which offer online service are NASHVILLE WRAPS, IndiaMART, Aliaba.com, and InterMESH Ltd.

Regional Insights

North America region is estimated to hold the largest market share in the overall market by the end of 2025. According to studies, the Americans spend over USD 12.5 billion on tissue paper, gift bags, gift wraps, and wrapping paper in the year 2017.

The Asia Pacific region is anticipated to grow at the highest CAGR from 2019 to 2025. The growth is attributed to increasing demand for products from manufacturing units and increasing the population of the region, especially in countries such as India, and China. Moreover, the growing income levels of consumer are influencing them to purchase high-quality products.

Wrapping Tissue Market Share Insights

Leading players in the market include, Virgin Pulp; Twin Rivers Paper Company; MPI Papermills, Inc.; Papers LLP, Seaman paper company, and NASHVILLE WRAPS.

The companies engage in developing new products which in turn es expected to add up to the competition. The growing demand for the eco-friendly packages is encouraging players to develop new products.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America &Middle East & Africa

Country scope

U.S., Germany,U.K., China, India, Brazil and South Africa.

Report coverage             

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global wrapping tissue market report on the basis of product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Virgin Pulp
    • De-inked Pulp
    • Mixed Pulp

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Commercial
    • Residential

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East &Africa (MEA)
        • South Africa

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