With reference to the report published by the professionals the scope of the global Mobile Marketing Market was estimated at US$ 53.14 billion in 2018. It is expected to develop by a CAGR of 22.8% during 2019 to 2025 and is projected to touch US$ 223.41 billion by the completion of the forecast period.
The activity of multi-channel digital advertising that utilizes mobile devices such as tablets and smartphones as a display place to reach the objective viewers is called as mobile marketing. This activity is done by means of apps, social media, emails, websites, MMS and SMS. On the basis of study directed by the Global System for Mobile Communications Association (GSMA), it is expected that between the entire numbers of mobile holders, nearly 75.0% will be having smartphones by the completion of 2025. Propagation of tablets and smartphones along with strong infiltration of internet in emerging nation state for example India and China has motivated the market during the previous a small number of years.
Mobile marketing is one of the important policies of digital marketing accepted by the administrations to help their services and the products. Furthermore, it assistances administrations to eradicate prices of paper work and represents speedy and suitable resources to interrelate with objective clienteles. It permits combination of new-fangled and inventive procedures of advertisement by the similar policies of marketing to upsurge their influence and accessibility to objective consumers.
For mobile applications geofencing is a suitable means for mobile app salesperson to have the advantage of location centered advertising. Increasing acceptance of the technology of geofencing through numerous businesses is projected to enhance the mobile marketing industry during the period of forecast. Furthermore, growing usage of Augmented Reality (AR) and Artificial Intelligence (AI) in the segment of retail to recognize the behavior of end user and consequently direct the announcements is expected to boost the market for mobile marketing during the similar period. Additionally, speedily increasing number of spectators accessing Over The Top (OTT) content is expected to generate substantial openings for digital enterprises during the period of approaching years.
However, growing implementation of the software for blocking of the advertisements by the users of the smartphone to evade annoying advertisements will restrict the development of the mobile marketing market during the period of approaching years. Additionally, strict rules by the government associated with the mobile advertisements along with the concerns regarding security and privacy are expected to hinder the development of the market for mobile marketing for the duration of the similar period.
The global mobile marketing industry can be classified by End Use, Solution, Size of Enterprise and Region. By End Use, it can be classified as Banking Financial Services and Insurance (BFSI), Healthcare, Travel, Retail, IT & Telecom, Automotive, Media & Entertainment and Others. By Solution, it can be classified as MMS, Push Notifications, Location-Based Marketing, Mobile Web, QR Codes, In-App Messages, SMS and Others. By Size of Enterprise, it can be classified as Small & Medium Enterprises (SMEs), Large Enterprises.
By Region the global mobile marketing market can be classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Due to the huge number of service suppliers for mobile marketing together with the maximum infiltration percentage of smartphone, which is almost 77.0% of the entire populace in the U.S.A. North America detained nearby 41.0% share of revenue of the global market for mobile marketing in 2018.Additionally, improvement in the usage of OTT content is likely to bring about a substantial development of the regional market during period of the forecast.
Broadening base of smartphone consumers, greater investment in the development of the telecom network and increasing alertness regarding the mobile marketing between enterprises are expected to strengthen the development of the Latin American market during the period of forecast.
The global mobile marketing industry is expected to be directed by Asia Pacific for the duration of the forecast. The development within the state can be credited to growing purchasing power of the residents, increasing acceptance of smart phones, increasing accessibility to the networks of 3G & 4G along with the Internet and the increasing alertness between business enterprises regarding the paybacks of the market for mobile marketing.
Some of the important companies for mobile marketing market are: SAS Institute Inc., Oracle Corp., Flurry, Inc., Marketo (Adobe Inc.), InMobi, IBM Corporation, Chart boost, Inc., Salesforce.com, Inc., Amobee, Inc. (Singapore Telecommunications Ltd), Millennial Media, and Alphabet Inc. (Google).
Mobile Marketing Enterprise Size Outlook (Revenue, USD Million, 2014 - 2025)
• Large Enterprises
• Small & Medium Enterprises
Mobile Marketing Solution Outlook (Revenue, USD Million, 2014 - 2025)
• Mobile Web
• Location-Based Marketing
• In-App Messages
• Push Notifications
• QR Codes
Mobile Marketing End-Use Outlook (Revenue, USD Million, 2014 - 2025)
• Media & Entertainment
• IT & Telecom
Mobile Marketing Regional Outlook (Revenue, USD Million, 2014 - 2025)
• North America
• Asia Pacific
• Latin America
• Middle East & Africa (MEA)
Research Support Specialist, USA