North America Car Air Freshener Market Analysis Report By Product And Segment Forecasts From 2015 To 2022

Industry Insights

The North American car air freshener market size was accounted for USD 764.1 million, in 2014. The industry is witnessing changing customer requirements and strategic efforts undertaken by leading players. A considerable rise in consumer goods due to the surging economy of the U.S. and Canada is predicted to propel the product demand in the region.

Rising demand for natural products is estimated to supplement innovation in product portfolio by several players in the market. Further, longer commutes have encouraged the requirement for chemical-free and attractive products, which is predicted to bolster the sales of car air fresheners in the upcoming years.

Changing the lifestyle of customers is anticipated to fuel the demand over the estimated period. Several channels such as automotive shops, malls, car wash stations, and auto repair shops have been driving product usage. The introduction of a new product capable of offering freshness is predicted to accelerate the market growth in the coming years. Various innovations in exotic scented components and aromatherapy integrated with customer requirements for natural scents are also driving product usage.

The inclination towards artificial to natural products is anticipated to provide lucrative growth prospects for the regional market. Moreover, effective distribution, product packaging, and innovative design are anticipated to remain the leading factors augmenting product demand. However, awareness about allergens and chemicals restricting the usage of artificial products can hinder the growth.

Product Insights

The car air freshener market is segregated into sprays/aerosols, paper-based, gels and cans, and vents & chips.  Product innovation and differentiation have resulted in a shift from conventional sprays to gels. The increasing trend of implementing aromatherapy into products coupled with advertising their health and mood-boosting benefits is anticipated to remain a key factor.

Vents & chips are oil-built products, small in size, and can be fixed easily. These products are gaining extensive acceptance due to propulsion via air from the air conditioner. Gels & cans witness significant demand as they are portable and last longer than traditional products. The sprays/aerosol segment is predicted to witness a downfall in the upcoming years due to the shifting preference for natural products.

Regional Insights

The U.S. is anticipated to lead the region ascending with a CAGR of 3.9% over the estimated period due to the evolving demographic trends and high standards of living.

Numerous automobile owners coupled with large customers are projected to propel product demand in Canada. The U.S. market is predicted to gain traction for gels & cans and is expected to grow at a noticeable rate from 2015 to 2022. Increasing awareness for hygiene and increasing per capita income are expected to supplement the product demand in the coming years.

Increasing awareness for natural products is predicted to augment avenues for companies in Canada. Potential alliances with service providers, petrol stations, and per-owned car traders would promote product usage.

North America Car Air Freshener Market Share Insights

Leading players of the industry are Carmate Manufacturing Co Ltd, American Covers Inc., Jenray Products, S.C. Johnson & Son, Inc., ABRO Industries Inc., Henkel AG & Co., Chic Accessories, Auto Expressions Inc., Procter & Gamble Co., and Car-Freshener Corporation. Vendors are emphasizing the production of natural products to expand their market presence.

The growth of digital marketing and evolving merchandise channels has been preferred by the leading players to proliferate growth from 2015 to 2022. Manufacturers are launching multipurpose products that provide several benefits of air purification and deodorization. Growth is predicted to be propelled by product development and product enhancement, such as the introduction of Procter & Gamble’s vent clip brand Febreze in 2012.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at North Americaandcountry levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2022. For the purpose of this study, Million Insights has segmented the North America car air freshener market on the basis of product and region:

• Product Outlook (Revenue, USD Million, 2012 - 2022)
    • Gels & Cans
    • Sprays/Aerosols
    • Paper Car Air Freshener
    • Vents & Clips
    • Others

• Regional Outlook(Revenue, USD Million, 2012 - 2022)
    • U.S.
    • Canada
    • Mexico