The global polyvinylpyrrolidone (PVP) market size was 161.8 kilo tons in 2015 and is anticipated to reach USD 2.75 billion by 2024. The Polyvinylpyrrolidone (PVP) market is expected to witness growth owing to rising demand from end user industries including pharmaceutical, cosmetics, personal health care, adhesives and beverage industry. Rising awareness regarding the varied applications such as dissolving assistant for injection, a dispersant for liquid medicine, flows assistant for a capsule, medicine for brain-memory recovery, the raw material for making ceramic products, and moisture preserving agent are anticipated to propel the PVP industry growth over the next eight years.
Few other applications including stabilizer for an enzyme, antitoxic assistant for eye drug, viscosity enhancement agent for printing ink, film forming agent in shaping products, and solvent for agricultural pesticide are projected to fuel the market demand over the forecast period. The pharmaceutical industry is projected to contribute the major market share in the overall growth of the PVP sector by 2024 owing to rising use of PVP in medicines as a binder for tablets, a stabilizer for heat sensitive drugs, and antiseptic injection for surgical operations.
The pharmaceutical sector is anticipated to see the growth of more than 30% CAGR over the next eight years, owing to increasing R&D efforts by companies in developing PVP medicines that could be used as dietetic tablets in nutritional products and as a disinfectant for maintaining hand hygiene, thus augmenting the end user market of PVP products. On the other hand, Cosmetics industry and personal care industries are expected to see growth of more than 6% CAGR and 10% CAGR respectively and thus augmenting the Polyvinylpyrrolidone market demand over the forecast period primarily owing to increasing application scope and rising adoption of Polyvinylpyrrolidone products as raw material in shampoo, cleaning products, shave lotion and body lotion.
Polyvinylpyrrolidone (PVP) is a water-soluble, amorphous and hygroscopic polymer, supplied as a clear aqueous solution or as a free-flowing powder. It is characterized by K-value and thus also referred as Povidone or Polyvidone. It has different grade products that are manufactured from the N-vinylpyrrolidone monomer and thus having wide application scope in various industries primarily due to its binding and adhesive agent properties. Their increasing use in electrical industry as a cotton defoliator has also enabled the market to anticipate significant growth by 2024. Few other uses such as food stabilizers, emulsifiers, metal quenchers and adhesives are also anticipated to boost the market demand over the next eight years.
North America and Europe are anticipated to report major growth over the next eight years owing to growing demand from end user industries including pharmaceutical and personal care, and rising awareness about the PVP advantages in healthcare applications. The US is likely to witness considerable growth in the market owing to the approval from the US Food and Drug Administration (FDA) for the application of PVP as a safe chemical in numerous medical drugs. Other countries including Germany, France, Italy, and the UK are projected to account for highest growth in the region due to increasing R&D endeavors by the companies to produce varied PVP products that aim to deliver improved product quality with excellent water soluble properties. The presence of numerous market players dedicated in researching and developing PVP products for companies such as Novartis, Pfizer, Roche, Merck & Co., Unilever, Procter & Gamble and Kimberly-Clark are also expected to bolster the PVP market demand over the forecast period.
Asia-Pacific is projected to witness the fastest growth over the forecast period due to increasing application & services from cosmetics, food & beverage and adhesive industries. India, China, Japan, and Singapore are expected to account for the major market share in the region primarily due to growing awareness and acceptance to use PVP products as a raw material in various applications and increasing foreign investment in the industry leading to innovations and technological advancements.
Key players in Polyvinylpyrrolidone (PVP) market include BASF, ZhangzhouHuafu Chemical Co. Ltd., Hangzhou Motto Science & Technology Co. Ltd., Shanghai Yuking Water Soluble Material Tech Co., Ltd, Sigma-Aldrich Co. LLC., Shanghai Qifuqing Material Technology Co., Ltd., Divnova Specialties Pvt. Ltd., JH Nanhang Life Sciences Co. Ltd., Sisco Research Laboratories Pvt. Ltd., N Shashikant & Co., Alfa Aesar, Huangshan Bonsun Pharmaceuticals Co., Ltd., Boai NKY Pharmaceuticals Ltd, Hangzhou Sunflower Technology Development Co. Ltd., Ashland, Nippon Shokubai, Balaji Amines, Jarchem Industries Inc. , Glidechem, Dai-ichi Kogyo Seiyaku , Dongying City, Huaang Chemical Industry Co., Ltd., Nippon Shokubai and Balaji Amines. BASF, in January 2015, plans to invest USD 64 million in the expansion of its PVP value chain over the next four years primarily owing to the expansion of PVP production capacity to 6000 metric tons.
ZhangzhouHuafu Chemical Co. Ltd., in December 2013, disclosed that it would be launching new Polyvinylpyrrolidone products focused in areas such as cosmetics, food and beverage, biological pharmaceuticals, and detergents mainly due to growing consumer demand for products with excellent properties such as bonding capacity, solubility, water moisture and others. JH Nanhang (JHNH), in October 2013, announced that it is partnering with specialty chemical distributor Azelis to propel sustainable business development by providing high-quality products and to supply large range of Polyvinylpyrrolidone products across Turkey, Europe, Morocco, and Algeria. The other players in the market through mergers & acquisitions, strategic expansions, and new products launches have been trying to cater large volume of customers with numerous pharmaceutical, personal care, cosmetic and adhesive products that help them in providing varied medical as well as hygiene-related solutions. The aforementioned efforts by the companies have enabled them to anticipate significant growth over the forecast period.
Polyvinylpyrrolidone Market Application Outlook (Volume, Kilo Tons; Revenue, USD Million, 2013 - 2024)
• Food & beverage
Polyvinylpyrrolidone Market Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2013 - 2024)
• North America
• Asia Pacific
• Latin America
• Middle East and Africa
Research Support Specialist, USA