The global supplements and nutrition packaging market size was worth USD 21.9 billion in 2018. It is also estimated to witness a 3.6% CAGR over the forecasted period, 2019 to 2025. Rising health awareness among the millennial population coupled with deficiencies of minerals and vitamins in the human body are projected to drive market growth.
A report by NCBI in 2015 stated that 46 million women across India were suffering from osteoporosis, which is projected to trigger the consumption of calcium supplements across India. The manufacturers have also started offering attractive packaging solutions to attract more consumers. For example, an increase of 10.0% in the number of product launches was foreseen from 2014 to 2018 that made use of the latest packaging solutions.
The majority of the key manufacturers have started adopting the latest technologies to develop attractive packaging solutions for establishing the identity of their brand. A report by Vitafoods, Europe stated that 23.0% of the key companies operating across this region have started adopting smart packaging solutions as a part of their marketing strategy to enhance customer attraction.
The segment of primary packaging held a substantial share across the global market in 2018 and generated a revenue of USD 13.9 Billion. Increasing consumption of dietary powdered supplements and energy drinks among the millennial population is contributing majorly towards its market growth. Moreover, the adoption of sachets, stand-up pouches, tins, and cans is also projected to further fuel the market demand for this segment.
The secondary & tertiary packaging segment is expected to account for the highest CAGR of around 5.0% in the upcoming years. The rising popularity of the e-commerce industry is projected to drive market growth for this segment. Further, increasing awareness of commercial products prevailing among fitness freaks is estimated to support market growth.
The plastic material segment accounted for the highest share across the global supplements and nutrition packaging market in 2018. The surging usage of plastics for packaging purposes due to their cost-effective and reliable nature is anticipated to boost its demand. Also, the adoption of plastics for the manufacturing of jars, bottles, strips, blisters, sachets, and stand-up pouches is expected to further fuel up its market growth.
The glass segment is also projected to register significant growth in the upcoming years. The rising need for packing nutritional tablets, soft gels, and capsules is expected to boost the demand for demand. Moreover, increasing awareness about the usage of biodegradable packaging material is projected to propel its market demand across the globe.
The segment of powder held the largest share of around 46.0% across the global market in 2018. This growth can be associated with the rising consumption of amino acids and protein powders prevailing among fitness freaks. Moreover, increasing fitness and health awareness among the millennial population is anticipated to propel the demand for powdered nutritional and dietary supplements.
The liquid segment of the formulation is anticipated to register significant growth in the forecasted years, 2019 to 2025. The demand for energy and sports drinks packed in cans and bottles is projected to trigger the market growth for this segment. For instance, a research paper stated that 59.5% of athletes in the U.S. consumed sports drinks in 2015. Thus, the majority of the key players have also started developing attractive packaging designs to gain a cutting edge over other players.
The Asia Pacific accounted for a dominant share of around 43.0% across the global supplements & nutrition packaging market in 2018. This can be associated with the increasing consumption of nutrition and dietary supplements by the millennial population coupled with the surging presence of key players across this region. Moreover, the presence of several CMOS catering to the industry of supplements is projected to augment market growth.
In 2018, North America also accounted for a substantial share across the global market. The efforts being undertaken by governing authorities for developing and improving the manufacturing sector across the U.S. are projected to drive the market growth for this region. The manufacturers residing in this region are leveraging the immediate raw material access provided by CMOS residing in the developing regions.
The market has been positively impacted due to the ongoing COVID-19 pandemic. The rising need to boost human immunity for fighting against coronavirus attacks has contributed majorly towards the market growth. Further, the increasing preference for in-house medication to fight against body pain and maintain regular dietary intake is estimated to further fuel up the market demand. But, hindrance in the supply chain from countries like China due to cargo movement restrictions has hampered the market growth to some extent. Moreover, the shutdown of public gymnasiums and fitness centers has obstructed the demand for dietary and nutrition supplements.
The key players operating in this market are BALL CORPORATION.; Alpha Packaging; Assemblies Unlimited, Inc.; Gerresheimer AG; and SKS Bottle & Packaging, Inc. Some of the key players have started providing services related to contract packaging and manufacturing, while others only focus on contract packaging.
Strategies initiatives are being undertaken by these players such as the development of single packaging solutions for catering to the niche market. Also, huge investments to carry out R&D activities, collaborations, acquisitions, and mergers are being undertaken by them for widening their geographical reach.
The base year for estimation
Actual estimates/Historic data
2014 - 2017
2019 - 2025
Revenue in USD Million and CAGR from 2019 to 2025
North America, Europe, Asia Pacific, Latin America, Middle East & Africa
U.S., Canada, Germany, U.K., France, Italy, Spain, Russia, Japan, China, India, Australia, Singapore, South Korea, Brazil, Mexico, Argentina, South Africa, Saudi Arabia, UAE
Revenue forecast, company share, competitive landscape, growth factors, and trends
15% free customization scope (equivalent to 5-analyst working days)
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2014 to 2025 in each of the sub-segments. For this study, Million Insights has segmented the global supplements and nutrition packaging market based on type, material, formulation, and region:
• Type Outlook, (Revenue, USD Million, 2014 - 2025)
• Primary Packaging
• Bottles and Jars
• Tins and Cans
• Stand-up Pouches
• Sachets and Other Pouches
• Blisters and Strips
• Rigid Papers
• Secondary and Tertiary Packaging
• Flexible Paper/Plastic/Metal
• Material Outlook, (Revenue, USD Million, 2014 - 2025)
• Paper and Cardboard
• Formulation Outlook, (Revenue, USD Million, 2014 - 2025)
• Pills and Capsules
• Soft gels
• Regional Outlook (Revenue, USD Million, 2014 - 2025)
• North America
• The U.S.
• The Asia Pacific
• South Korea
• Latin America
• Middle East & Africa
• South Africa
• Saudi Arabia
Research Support Specialist, USA
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