The global mobile phone protective cases market size is projected to reach USD 35.5 billion by 2025, according to a new report published by Million Insights, Inc., with a CAGR of 7.5% over the forecast duration. The flourishing smartphone market is the driving force for the demand for mobile accessories. For example, as stated by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and Pwc, the Indian market is predicted to touch 859 million by 2022 from 468 million smartphone users. Since repairing a damaged phone screen can be expensive, people are willing to spend extra for a good quality phone cases to safeguard against damages. This is the major determinant driving the mobile phone protective cover market.
Based on product, the body glove division held the largest share, in 2018. The launch of sleek designs along with the use of materials like rubber, thermoplastic polyurethane, and silicon to provide 360°protection is predicted to boost the segment.
Conventional plastic items like polycarbonate are mainly used to produce hard cases that provide minimal protection and are prone to damages. Hybrid mobile phone cases are widely preferred due to their damage absorption embedded with a soft inner layer. Therefore, the segment is predicted to register a CAGR of 9.4% from 2019 to 2025. Manufacturers are also using carbon fiber to increase the resistance capacity in the cases. However, these might be expensive but are strong, durable, and lightweight.
By distribution channel, the offline division held the dominant share of 71.0%, in 2018. Consumers are more inclined towards offline shopping owing to the benefits relating to physical verification and higher customer attention from the sales representatives. However, the online channel is expected to grow at a CAGR of 8.4% over the forecast period due to the penetration of the internet and mobile phones. The onset of delivery options like same-day delivery, by vendors along with the flourishing e-commerce sector in tier-III and tier-II cities, is predicted to have a favorable impact on the market.
Asia Pacific accounted for the largest share, in 2018, due to huge number of smartphone users. China is the leading market in the region with huge sales in both online and offline channels. The Middle East and Africa market is predicted to grow at a CAGR of 6.0% over the years due to the wider access of mobile phones in countries like Ghana, Kenya, and South Africa and the number of vendors in the market. For example, Vivo, in July 2019, announced to expand the business in Middle East & Africa market with the company’s products being available in Morocco, UAE, Nigeria, Egypt, Saudi Arabia, Kenya, and Bahrain.
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Further key findings from the report suggest:
• Based on product, the body glove division held the largest share in 2018. The launch of multi-layered cases to provide 360° protection is the driving factor for the sales of the segment.
• The online channel is expected to grow at a CAGR of 8.4% for the period of 2019 to 2025. The penetration of the e-commerce sector with faster delivery options is the key factor for the growth of the channel.
• Asia Pacific held the revenue share of 40.0% in 2018. The growth of middle-income groups in India and China is contributing to increase spending on mobile phones and accessories.
• The key players in the industry Shenzhen Ipaky Electronic Co., Ltd; Incipio, LLC; Otter Products LLC; CG Mobile.; Griffen Technology; ZAGG Intellectual Property Holding Co., Inc.; XtremeGuard; MOKO; Amzer; and Belkin International, Inc.
Million Insights has segmented the global mobile phone protective cases market on the basis of product, distribution channel, and region:
Mobile Phone Protective Cases Product Outlook (Revenue, USD Million, 2015 - 2025)
• Body Glove
• Phone Skin
• Hybrid Case
Mobile Phone Protective Cases Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Mobile Phone Protective Cases Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
• Asia Pacific
• Central & South America
• Middle East & Africa
• Saudi Arabia