The global organic soap market size is projected to be USD 383.4 million by 2025, according to a new report published by Million Insights, expanding with a CAGR of 8.1% from 2019 to 2025. The growth is attributed to the increasing awareness relating to environmental conservation and water pollution due to harmful chemicals used in personal care products such as parabens, phthalates, triclosan, aluminum salts and triclocarbon.
In the recent past, it has been observed that governments of various countries are prohibiting the use of chemicals in personal care and cosmetic products to support the use of herbal and organic soaps. Moreover, this is accompanied by the rising awareness for the presence of synthetic chemicals in toiletries such as bathing and hand soaps. Additionally, customer inclination towards natural products is backed by different certification bodies like The International Natural and Organic Cosmetics Association (NATRUE). It has regulated that a minimum of 95.0% of physically processed wash-off products like shampoo and soaps should be organic. Such efforts are predicted to contribute to the product demand in the upcoming years.
The liquid soaps are preferred over bar soaps due to their superior hygiene properties. The segment is highly fragmented owing to the existence of a large number of players. Consumers are well-informed of the family bathing products and presence of a range of natural and organic personal care products. Major manufacturers like Lush Retail Ltd.; Brittanies Thyme, Osmia Organics, LLC; Pangea Organics, Inc.; EO Products; and SUNDIAL BRANDS LLC are focusing on product launches to cater to the rising demand. For example, Korkut Oil Soap Industries, Inc. launched a liquid soap consisting of unique elements like virgin olive oil and goat milk. The product, named ‘Olivos Goat Milk Liquid Soap’ clears dead skin and prevents early aging.
Europe is anticipated to account for the fastest growth with a CAGR of 8.7% over the forecast period. Companies are introducing organic, cruelty-free, chemical-free, and herbal products suitable for customer needs. Over the years, France, U.K., and Germany have witnessed a number of product launches. For example, Lush Retail Ltd., in September 2016, introduced its unique concept retail outlet in Berlin and Milan where products are sold with no packaging or labels. Customers can access product and brand information via a mobile app.
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Further key findings from the report suggest:
• The liquid segment is expected to grow at the fastest rate with a CAGR of 8.4% over the forecast period since these soaps are highly hygienic.
• The online channel of distribution is predicted to observe the fastest growth with revenue of USD 75.3 million from 2019 to 2025.
• North America held a dominant position with a share of 30.0% in terms of revenue in 2018 due to the increasing penetration of U.S.-based companies.
• The key players include Lush Retail Ltd., Osmia Organics, LLC, Brittanies Thyme, SUNDIAL BRANDS LLC, Pangea Organics, Inc., and EO Products.
Million Insights has segmented the global organic soap market on the basis of product, distribution channel and region:
Organic Soaps Product Outlook (Revenue, USD Million, 2015 - 2025)
Organic Soaps Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Organic Soaps Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
• Asia Pacific
• Central & South America
• Middle East & Africa