Viewing experience of the customer over the world has improved because of the new trend in smart devices which is called as high Definition. Technological advancement has remarkably changed the size as well as resolution of the screen in last few decades. A market for large screen TVs has witnessed growth owing to the transition from standard to high definition resolution. This market trend spurred the development of another advanced product named as Ultra High Definition(UHD) better known as 4K television.
The 4K format mainly used for the shooting of motion pictures. Crystal clear picture qualities, better display as well as improved sound quality as compared to its conventional display technologies are some of the principal features of 4K which is projected to fuel the 4K display demand. In addition, 4K supports faster frame rates along with extended colors on the screen which is another factor driving product sales.
Consumers all over the world demand for the big screen TV along with features like improved image resolution with enhanced image quality. So these requirements are the primary market drivers for 4K technology. This technology has a distinct advantage over its previous display techniques in the areas of higher resolution display. Also, it has four times greater resolution than the regular full HD panels which makes it ideal for high end TV category. As a result of these benefits coupled with rising consumer demand ,the key market players are heavily adopting 4k technology.
As there is advancement in Ultra HD cameras market also many TV shows and Movies can get recorded and edited in4K UHD format. Also increasing demand for a gaming consoles is expected to drive the market in the near future.4K technology also helps sports genre thanks to its commercial appeal in the consumers .
However 4K streaming requires high bandwidth and thus negatively impacts the market growth. Further, signal integrity and mismatched resolution are some other issues which is anticipated to hamper market growth.
Personal and commercial applications are the two broad categories in which the 4K display is segmented . Household, Business, and education, aerospace; defense, retail, and advertisement are some of the major areas of the application of this product. Television sets are the original use of 4K panels also this board can be used in personal computers, industrial purposes, and Smartphone. This in turn is projected to increase the demand for 4K panels over the forecast peirod.
Adoption of 4K technology is expected to witness rapid growth in Asia Pacific Region in the near future . Also, China is expected to become a leader in Shipment of 4K TV over the coming years. North America has been the early-adopter of this technology early and is anticipated to exhibit high growth over the forecast period.
There are many companies are present in the 4K display market. Many companies are launching new innovative products in this segment. For example, Samsung Electronics has launched Curved 4K TV which is first in its category. Other leading players in the market are LG Electronics, Au Optronics Corp, Panasonic, Sharp, Sony, Eizo, canon, etc. Walt Disney Company, Warner Brothers, Sony Pictures, and Paramount Pictures have combined and have set the standard for 4K for Digital Cinema.
Intel and Samsung have come together to manufacture 23.6 inches 4K panels at the affordable price which will drive the demand of the market. On the similar line Intel, View Sonic, TPV has come together for manufacturing Budget monitors which also help market to grow further
4K Display Application Outlook (Volume & Revenue, 2012 - 2020)
• Consumer Electronics
• Aerospace and Defense
• Business and Education
4K Display Regional Outlook (Volume & Revenue, 2012 - 2020)
• North America
• Asia Pacific
Research Support Specialist, USA