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Business-to-Business E-commerce Market Analysis Report By Deployment Model, By Application, By Region And Segment Forecasts From 2021 To 2028

Report ID: MN17613307  |  Published: June 2021  |  No of Pages: 120
Format: Electronic (PDF)  |  Industry: Technology


With reference to the report published, the global business-to-business (B2B) e-commerce market was prized by USD 6.64 trillion in 2020. It is estimated to witness an 18.7% CAGR from 2021 to 2028.


In 2020, North America held approximately 14.0% revenue share of the general business-to-business (B2B) e-commerce. The local market observed a minor drop, but, quickly improved in the subsequent half of the similar year. Since the businesses are close to normal, North America may possibly arrive at pre-Covid stages, in early 2022. The regional business buyers have accepted e-commerce for the purchases.


When technologies propagate, the market will observe a gush, during the forecast period. Additionally, the continuing pandemic has enforced a number of businesses, to shift online to supply their global customers. On the basis of the competition, type of industry, and the place, businesses are, yet searching for feasible online network ways.

The Covid-19 pandemic has caused a move in customer inclination for online shopping, generating paths for the development. The position of business-to-business e-commerce has been influenced due to the factors, such as the closing of the material stores, growth in the number of orders, alterations in customer actions, and disturbances in the supply chain.

Although the retail sales have dropped in 2020, trade via e-commerce observed an outpouring. A number of B2B companies are, currently focused on online touching their clients.


On the other hand, the complications of the services or the products, presented by the business-to-business traders, perform like a major blockade to the penetration of B2B e-commerce.

Effect of Covid-19

Whilst the eruption of the coronavirus pandemic has produced devastation, all over the world, restraining the physical connection while making sure the stability of the business, which has to turn into the first main concern for the businesses.

So, a number of business-to-business traders encouraged their clients to the online shopping. For example, a distributor of farming equipment parts, Fast parts, trying to release a web-based warehouse, to furnish the necessities of the customers.

Deployment Type Insight

In 2020, the intermediary segment held more than 50.0% revenue share and led the business-to-business e-commerce market. Intermediaries are the associations that control dealings between end consumers and manufacturing companies. This deployment form facilitates the trader to decrease the overheads on customer support, hosting a website, and logistics.

The intermediary type is an advantage for the ascending businesses and will perform a crucial function in supporting the expansion of the intermediary-oriented sector in the market.

The supplier-oriented business-to-business e-commerce type is expected to record a more than 15.0% CAGR, during the forecast period. Cisco Connection Online is a typical example of a supplier-oriented B2B e-commerce form.

A version like this assists the customers to obtain information concerning the dealers in an untried area or nation. For example, Dell promotes more than 85.0% of its computers to corporations, over a supplier-oriented model.

Application Insight

The home & kitchen sector held the major, more than 15.0% revenue share of the B2B e-commerce market, in 2020. The section stays unaffected due to the influence of the COVID-19 pandemic. Since, the individuals spent extra time at residence, the call for minor domestic devices, as well as additional kitchen goods achieved grip, in 2020. Yet, the restricted lockdowns created a challenge to the B2B e-commerce traders, in terms of completing the orders.


Moreover, the call for consumer electronics, via online networks, observed growth throughout the pandemic. The division recorded above 17.0% CAGR, during the forecast period. Pre-pandemic proposals, together with the home reformation, travel, took a pause and the customers started concentrating on buying electronic items and durables like ACs, laptops, smartphones and others.

Additionally, distant working directed the customers to spend on electronics that helped the latest work-from-home situation. The entire these factors, impelled the order for consumer electronics, during the first half of 2020. This inclination is estimated to continue for a subsequent couple of years.

Regional Insight

In 2020, Asia Pacific secured more than 60.0% general revenue share of the global business-to-business (B2B) e-commerce market and appeared as a leading local market. The enlargement in the number of business-to-business traders, laid a path for the expansion of e-commerce, within the state.

The pandemic has enforced a number of industries, to shift online, making openings for the enlargement of business-to-business e-commerce. Currently, the regional companies are taking on the pains to develop the technology, which can take care of their operational, business, and marketing policies, for an extensive period.

North America is expected to record solid expansion, during the forecast period. The dominance of large giants similar to eBay Inc, Amazon.com Inc, and others have by now, established sturdy business-to-business trade networks, within the region. On the other hand, the pandemic has made it mandatory for a number of additional businesses, to move to the online trade form, to attain plus provide to some extensive addressees.

Additionally, mesmerizing experience of shopping, same-day-delivery, are the factors that will generate the demand for business-to-business traders on the online stage. The progress in cloud technology, as well as Artificial Intelligence (AI), will, additionally, assist in making the possibilities for the enlargement in the e-commerce area and increase customer experience.


Amid a combination of large, medium, and small-sized enterprises running their businesses online, the market for B2B e-commerce is extremely disjointed in nature on the global stage. The pandemic has caused a huge change. A number of businesses are looking at the online display place as a different alternative, to fulfill the necessities of the client.

The Covid-19 pandemic is expected to stay influencing, the manner the companies carry out their business, for an extended duration. The online trade will be the present policy for the majority of B2B traders.

Joint ventures and partnerships will assist the native traders to supply their merchandise to the global market, at a quicker speed.

Some of the companies for business-to-business (B2B) e-commerce market are:

    • India MART Inter MESH Ltd.
    • eBay Inc.
    • ChinaAseanTrade.com
    • Flipkart.com
    • Amazon.com, Inc.

Report Scope

Report Attribute


The market size value in 2021

USD 7.72 trillion

The revenue forecast in 2028

USD 25.65 trillion

Growth Rate

CAGR of 18.7% from 2021 to 2028

The base year for estimation


Historical data

2017 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Deployment type, application, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; China; India; Japan; Brazil; Mexico

Key companies profiled

Amazon.com, Inc.; eBay Inc.; Flipkart.com; IndiaMARTInterMESH Ltd.; ChinaAseanTrade.com; DIYTrade.com; KOMPASS; KellySearch.com; eworldtrade.com

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail of customized purchase options to meet your exact research needs. 

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2017 to 2028 in each of the sub-segments. For this study, Million Insights has segmented the global Business-to-Business e-commerce market report based on deployment type, application, and region:

• Deployment Type Outlook (Revenue, USD Billion, 2017 - 2028)
    • Supplier-oriented
    • Buyer-oriented
    • Intermediary-oriented

• Application Outlook (Revenue, USD Billion, 2017 - 2028)
    • Home & Kitchen
    • Consumer Electronics
    • Industrial & Science
    • Healthcare
    • Clothing
    • Beauty & Personal Care
    • Sports Apparels
    • Books & Stationary
    • Automotive
    • Others

• Regional Outlook (Revenue, USD Billion, 2017 - 2028)
    • North America
        • U.S.
        • Canada
    • Europe
        • U.K.
        • Germany
        • France
    • The Asia Pacific
        • China
        • India
        • Japan
    • Latin America
        • Brazil
        • Mexico
    • Middle East & Africa

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