Eye Makeup Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17616167  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Personal Care Products

Industry Insights

The global eye makeup market size was valued at USD 14.52 Billion, in 2018 and is expected to grow at a CAGR of 5.7% over the forecasted period. Increasing awareness about physical appearance among women is driving the demand for this market across the globe. Moreover, rising disposable income in economically emerging countries such as India, Brazil, China, and Indonesia, is allowing people to spend on physical appearance.

In the last few years, the growing trend of advertisements on social media is positively affecting market growth. The kay players have adopted the strategy of celebrity endorsements through social media platforms such as YouTube, Twitter, Instagram, Facebook, beauty blogs, and Pinterest. This process allows the market players to have direct contact with customers and helps to know their demands. In 2018, “Glitter eye” shadow and “smoky eyes” are top search eye products on Google.

U.S.Eye Makeup market

The major factor, which is driving the growth of this market, is the increasing women population. The rising working class of women is boosting the growth of the eye makeup market. The financial independence of women is also driving the growth of eye makeup products. The rapidly growing formal organized and corporate sectors due to the rising consciousness of beauty are expected to provide traction for cosmetic products during the forecast period.

Rising awareness about organic and natural products due to increasing health issues among animals and humans is expected to proliferate the demand for natural cosmetic products. In 2018, L’Oréal acquired Logocos Naturkosmetik AG, which is a German cosmetics brand. This company operates through various brand names like Sante and Logona.

Product Insights

Among product types, the mascara segment held the largest market revenue share for 35.0%, in 2018. The revenue share can be attributed to product promotions and a wide range of Celebrity endorsements. Moreover, mascara enhanced the overall eye look at affordable prices. Waterproof mascara is expected to further propel the demand for this market due to its easy removal process and application.

The shadow market is expected to grow at a CAGR of more than 6%, from 2015-2025. A wide range of shadows such as liquid shadow, pencil shadow, mousse shadow, and powder shadows are expected to drive the segment.

Distribution Channel Insights

In 2018, Offline distribution held around 85.0% of the total market share. This segment has included brand outlets, drug stores, supermarkets and hypermarkets, direct selling, mom and pop stores. Avon is one of the major direct selling channels for cosmetics products followed by Amway, NuSkin, Mary Kay, and Oriflame. These are some of the major brands for direct selling.    

The online segment is expected to witness the highest CAGR of more than 8% over the forecast period due to the rising influence of smartphones across the globe. The hassle-free buying process, easy returns, and delivery are also fueling the growth of this segment. Amazon, Strawberrynet, Sephora, and FEELUNIQUE INTERNATIONAL LIMITED are online cosmetics retailers.

Regional Insights

North America held the largest share of more than 30% in the global market, in 2018. Increasing demand for liner brow, shadow products is the key factor to witness significant growth in this region. In the U. S. cosmetic fragrance, Sephora and Ulta Salon are the major payers that are offering long-lasting eye makeup products.

Europe is expected to capture major market share for this market. The major countries that are contributing to the surge in the market value of eye makeup are France, Italy, Spain, Germany, the U.K., and Poland. Recently consumers are shifting towards natural and organic ingredients products instead of synthetic products owing to the side effects of chemical products.

Global Eye makeup market

Asia Pacific is anticipated to grow with the highest CAGR of 8.3% during the forecast period 2015-2025. Major countries include China, India, Japan, South Korea, Indonesia, and Malaysia. The rapidly increasing consciousness about physical appearance is expected to propel the demand of this market in the APAC region. Moreover, change in lifestyle and working women are also proliferating the demand for eye makeup products.

Rapidly increasing middle-class populations in developing countries and rising consciousness about physical appearance have been driving the demand for this region. Moreover, the increasing number of working women and changing lifestyles have propelled the demand for eye makeup products.

China witnessed significant growth in eye makeup products. Product sales are attracting leading players and major shares of eye makeup products held by the top 10 major companies across the world.

Eye Makeup Market Share Insights

The major players are operating in this market are Avon Products, Inc.; L'Oréal S.A; Revlon, Inc.; The Estée Lauder Companies Inc.; The Procter & Gamble Company; Unilever; COLORBAR COSMETICS PVT LTD; Shiseido Company, Limited; Amway and Chanel S.A.

Several initiatives such as the strategic partnership with celebrities for product launches are expected to spur the demand for this market. For instance, L’Oréal Havana enhanced the makeup collection by Camila Cabello.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., Germany, China, India, Brazil

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global eye makeup market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Mascara
    • Shadow
    • Liner
    • Pencil
    • Brow
    • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
         • U.S.
    • Europe
        • Germany
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa

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