Global ginger ale market is anticipated to rise at a higher CAGR owing to growing demand for carbonated, non-alcoholic beverage. Ginger ale is produced by using a starter made from filtered water, ginger or sugar. The beverage helps in soothing digestive disturbances & contains probiotics and enzymes. By nature, it is bubbly & is a refreshing drink available in wide variety of flavors.
Ginger ale is thus considered to be a good flavor carrier because of its light taste. Medicinally, it is used to cure dry and sore throat, nausea, constipation and vomiting. Consumers are now shifting towards ginger ale due to its low-calorie content. Some users also use ginger ale as an alcoholic substitute. It is again used as a mixer with alcoholic and non-alcoholic beverage and is also enjoyed as a soft drink.
Commercially, ginger ale offers several advantages like edible beverage, low sweetened sugar carbonated drink and ready availability in market. Overall, the global market scenario witnesses a trajectory growth in the assessment period. Global ginger ale market is driven by factors such as consumer preference for novel drinks. Additionally, beverage companies are now taking into account the taste and preference of consumers and emphasize beverage production accordingly, which anticipates fueling the market growth during the forecast period.
Moreover, rising preference of ginger ale drinks in youngsters is also expected to boost the market and factors such as rise in disposable income and introduction of novel flavors is also expected to boost the market growth during the assessment period. However, factors such as concerns pertaining to added artificial ingredients and added sugars acts as a major restraint in the ginger ale market during the forecast period. Also, soft drinks and sodas resulting in calcium depletion in the body are also likely to impede the market growth. Global ginger ale market is segmented into golden ginger ale and dry ginger ale, based on product. Based on distribution channel, the ginger ale market is segmented into supermarkets/hypermarkets, specialist stores and convenience stores.
Global ginger ale market geographically spans North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific excluding Japan, Japan, Middle-East and Africa. North America dominates the global market in terms of volume and is anticipated to remain stable in the forecast period. APEJ, Japan and European markets are also anticipated to gain significant share in the forecast period. The key players in the global ginger ale market include Canada Dry, Bruce Cost Fresh, Vernors and Hansen Natural. Dr. Pepper Snapple Group, Zevia, Blenheim Bottling Company, Inc, Starbucks Corporation, Honest Tea, A-Treat Bottling Company, Seagram, Buffalo Rock, Bulls head, and Cadbury Schweppes P.L.C.
Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Ginger Ale in these regions, from 2013 to 2025 (forecast), covering
• North America
• Southeast Asia
Global Ginger Ale market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including
• Bull's Head
• Buffalo Rock
• Red Rock
On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
• Carbonated Water
• Sugar or HFCS
On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including
• Hypermarket & Supermarket
• Food & Drink Specialists
• Convenience Stores
Research Support Specialist, USA