The global air freshener dispenser market size was accounted for USD 4.9 billion, in 2018. It is estimated to grow at a CAGR of 15.2% during the forecast period, 2019 to 2025. Nowadays, people spend large amount of money on convenient gadgets that freshen up the surrounding air as well as sanitize it making it pleasing and germ free. People prefer more innovative and advance air dispensers that provide convenience and hassle free sanitation. Therefore manufacturers have wide scope for product innovation and R&D. Many such devices have LCD displays and LED indicators that provide more flexibility in operation. These devices help in eliminating the odor by their odor control feature. Therefore, all these attributes are anticipated to drive the product demand from commercial and residential sectors over the forecast period.
High living standards of consumers across the globe along with rising awareness about indoor air purification for healthy environment are some of the factors driving the demand for luxury products such as air dispensers. Moreover, changing lifestyles of people and high popularity of automatic devices are also contributing to the market growth. These products are majorly used in living areas, toilets, and bathrooms to sanitize the surrounding air by leaving a pleasing fragrance. For example, Sensaroma launched AirQ Whole Room Air Fresheners that replaced many air freshening products such as scented candles, reed diffusers, and aerosols. This product does not emit heat and harmful gases. It helps in eliminating the rotten smell by leaving a pleasing fragrance.
This product has wide application at commercial spaces such as corporate offices, hotels, hospitals, restaurants, public places, and spas. For instance, Vectair Systems Ltd. has variety of air dispensers used at public places such as movie theatre, airports, gyms, and corporate offices.
Product innovation has been the most important strategic initiative as it helps in influencing large consumer base. For example, Vectair Systems Ltd. offers a compact air dispenser called as Micro Airoma Air Freshener Dispenser which helps in maintaining healthy indoor air quality and can be used 24/7 for 1/1.5/2 months. It has a feature of automatic resetting through which user can set a time slot each day. It shows the best results when it is used in 200-250 cubic meter area.
Electric air freshener is ordinarily used by majority of the urban population owing to its features such as flexible operation, convenience, and portability. They generally come in both stand on and wall mounted varieties. Attached electric air dispenser is highly preferred by consumers because children cannot reach the device very easily and its installation is hassle free.
Based on end user, the air freshener dispenser market is divided into residential and commercial segments. In 2018, residential segment held the largest market share exceeding 70.0%. Consumers prefer products that provide hassle free air care and maintain healthy indoor environment. Moreover, busy life style has influenced the consumers to use automated devices, thereby, proliferating the demand for air freshener dispensers. Companies are focusing on continuous product improvement to eliminate manual arbitration. For example, Johnson & Son Inc. launched a product named Glade Automatic Spray which is extensively used in washrooms and bathrooms. Its automatic time release fragrance feature bursts the fragrance at definite interval by sensing the foul odor.
The commercial segment is projected to grow at the fastest rate from 2019 to 2025. Rising awareness regarding health and hygiene at public places is anticipated to proliferate the market growth over the forecast period. For example, one of the leading companies, Vectair Systems Ltd., offers a variety of air care dispenser devices for commercial and public spaces including corporate offices, spas, movie theatres, health clubs, and casinos. Vibe Aircare Dispenser and Ecoshell Air Freshener are commonly used air dispensers that effectively sanitize the surrounding area covering up to 500 cubic meter and 30 cubic meter area respectively.
The segment of supermarket/hypermarkets held the largest revenue share of over 40% in 2018. Guidance provided by the store associate in choosing the right product and availability of wide range of products are some of the factors expected to influence the consumers to shop through this segment. Emergence of organized retail stores such as supermarket and hypermarkets has provided ease of accessibility to the consumers, thereby, boosting the sales of this product through store-based channels.
The segment of online distribution channel is projected to grow at the highest CAGR of 15.6% over the forecast period. Companies are launching their products on various e-portals and online retail stores to target a broader segment of consumers. For example, Amazon, Alibaba, Walmart, and Hygiene Supplies Direct U.K. collaborated with major manufacturers in home fragrance segment. Leading brand of Reckitt Benckiser named Airwik is now available on online retail stores and websites in U.K. such as Morrisons, TESCO, Sainsbury’s, Ocado, ASDA, Amazon, and Waitrose. Similarly, in Canada, these brands are available on Well.ca, Amazon.ca, and Walmart.
In 2018, Europe held the largest market share of 32.3% owing to presence of large number of organized retail stores such as supermarkets and hypermarkets and online retail stores. Strong distribution network which supplies the products from remote regions to metro cities is expected to drive the growth of air freshener dispenser market across the region. High living standards and high consumption of convenient products is positively impacting the market growth.
Asia Pacific is projected to register the fastest growth over the forecast period owing to rising disposable income levels and improving lifestyles of consumers in developing countries such as India and China.
Some of the leading players in this industry includeReckitt Benckiser Inc.; Vectair Systems Ltd.; Jarden Corporation; Qingdao Anyfeel Electric Co. Ltd.; Farcent Enterprise Co. Ltd.; Church & Dwight Co. Inc.; S.C. Johnson & Son Inc.; Henkel KGaA; Daulit Limited; Farcent Enterprise Co. Ltd. and Procter & Gamble Co. Presence of such leading players made the market highly competitive in nature. These players focus on strategic initiatives such as M&A, product portfolio expansion, product innovations, and business expansion.
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Attribute |
Details |
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Base year for estimation |
2018 |
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Actual estimates/Historical data |
2015 - 2017 |
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Forecast period |
2019 - 2025 |
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Market representation |
Revenue in USD Million & CAGR from 2019 to 2025 |
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Regional scope |
North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa |
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Report coverage |
Revenue forecast, company share, competitive landscape, growth factors and trends |
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Country scope |
U.S., Germany, U.K., India, and China |
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15% free customization scope (equivalent to 5 analyst working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global air freshener dispenser market report based on distribution channel, end user, and region:
• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
• General Stores
• Supermarkets/Hypermarkets
• Online
• End User Outlook (Revenue, USD Million, 2015 - 2025)
• Residential
• Commercial
• Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
• U.S.
• Europe
• Germany
• U.K.
• Asia Pacific
• China
• India
• Central & South America
• Middle East & Africa (MEA)
Research Support Specialist, USA