Alcohol Wipes Market Analysis Report By Fabric Material, By End User, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619858  |  Published: July 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Personal Care Products

Industry Insights

The global alcohol wipes market size was valued at USD 498.2 million, in 2018 and is anticipated to grow at a CAGR of 5.3% over the forecasted period, from 2019 to 2025.  The major factors, which are driving the growth of this market are the growing application of wipes and rising demand for this product in the healthcare industry. Alcohol acts as a solvent, as it can dissolve oil, dirt, and microorganism. In addition, it is used as a disinfectant, which offers instant drying.  These attributes of alcohol are expected to drive the demand for this product during the forecast period.

Increasing consumer awareness related to maintaining the hygiene by using alcohol wipes is another key factor to augment the market growth. Several characteristics such as fragrance, performance, fabric material, and affordability influence the buying decision of consumers. High product efficiency is shifting the conventional way of cleaning in the household as well as commercial sectors. Thereby, this factor is anticipated to open new avenues for market growth. Easy carrying and multiple usages of the product while driving, tracking, traveling and other outdoor activities are projected to boost the demand for alcohol wipes during the forecast period in this report.

U.S. alcohol wipes market

Around 60.0% of wet wipes are majorly infused with alcohol. The consumer uses the alcohol wipes for pain relief in case of minor burns, insect bites, and scratches. Isopropyl is a key content used in alcohol wipes that helps to prevent the growth of microorganisms like Mycobacterium tuberculosis, Human HIV-1, hepatitis B, and C diarrhea virus. In addition, this product helps to clean acne bacteria. On the other hand, the usage of alcohol wipes on sensitive skin can cause extra oil production, acne, and dryness, which can hinder the market growth.

Wet wipes are also facing the challenge of non-disposal, as they can clog the drainage systems. U.K. government has banned the single used product to avoid such problems and save aquatic life, in 2018. Strict government regulation about product labeling maintains transparency, thereby projected to drive the market growth over the forecast period. For instance, U.K.-based Holland and Barrett are offering alcohol wipes in 800 stores in Ireland and U.K. The company produced biodegradable and sustainable wipes made with natural fibers. Thus, the increasing demand for biodegradable wipes is opening new avenues for new manufacturers in the market.

Fabric Material Insights

By fabric material, the alcohol wipes market is fragmented into natural and synthetic. In 2018, the synthetic-based fabric material accounted for the largest market share and projected to retain a leading position during the forecast period. The softness and absorbance of this material specially designed for skin application have majorly driven the segment growth. These wipes are prepared with rayon, Polypropylene (PP), and specialty material. In addition, this material is heat resistant, lightweight, soft, and absorbent. Soft fabric plays an important role in the commercial segment, as it is widely used for cleaning delicate glass, screens, and gadgets.

 On the other hand, the natural fabric material wipes are projected to grow with a higher CAGR from 2019 to 2025 due to their eco-friendly and biodegradable nature. Rising preference for eco-friendly alcohol wipes influencing the manufacturers to introduce such products. Moreover, increasing demand for disposable wipes due to government stringent regulations are expected to spur the segment growth in the next few years.

End-User Insights

By end-user, the market is divided into personal & household, and commercial. In 2018, the commercial sector accounted for the largest market share and is expected to retain the leading share over the forecast period, 2019 to 2025. Growing demand from the healthcare industry has majorly driven the segment growth. High adoption of alcohol wipes in clinics and hospitals in order to maintain cleanliness in the operation theater, and Intensive Care Units (ICUs) is projected to drive the segment growth. The food industry is anticipated to witness a positive impact on the market due to the rising need for alcohol wipes to maintain cleanness and prevent contamination.

Global alcohol wipes market

The household and personal segments are expected to have healthy growth over the forecast period due to the increasing consumer consciousness about personal hygiene. Additionally, increasing usage of products for cleaning household appliances and furniture that cannot be clean by water is expected to spur the segment growth.

Regional Insights

In 2018, North America accounted for the largest market share and is expected to retain its dominance over the forecast period. This high revenue market share is attributed to the increasing demand for household cleaning and maintaining personal hygiene. In 2018, the U.S. alone held around 60.0% market share due to the rising demand for alcohol wipes with antiseptic and sanitizing properties.

Asia Pacific is projected to grow with the highest CAGR from 2019 to 2025 due to the growth of the healthcare industry and growing awareness about personal hygiene. In addition, growing healthcare expenditure in the public and private sectors is expected to augment the regional market growth. Increasing spending capacity and rising disposable income in developing countries are some of the leading factors to spur alcohol wipes demand.

Alcohol Wipes Market Share Insights

The major players operating in the market are Pal International Ltd., The Clorox Co., Whitminster International, Diamond Wipes International Inc, Robinson Healthcare Ltd, CleanFinity Brands, 3M Company, GAMA Healthcare Ltd, and Cardinal Health Inc. This industry is highly competitive due to the presence of several manufacturers. Some companies are focusing to introduce innovative products like wipes with fragrances to fascinate the customers. For example, Swago introduced cologne-scented alcohol wipes for individuals who do not carry perfumes.

Increasing demand for disposable and flushable wipes is also projected to boost the adoption of natural fabric material wipes. A rising preference for cost-effective products is also expected to drive market growth. Thus, companies are concentrating on product development and pricing, thereby expected to drive the market growth over the forecast period.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., U.K., Germany, France, China, Japan, and Brazil

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global alcohol wipes market report based on fabric material, end-user, and region:

• Fabric Material Outlook (Revenue, USD Million, 2015 - 2025)
    • Natural
    • Synthetic

• End User Outlook (Revenue, USD Million, 2015 - 2025)
    • Personal & Household
    • Commercial

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • Japan
    • Central & South America
        • Brazil
    • Middle East & Africa

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